The Morning Show
Weekdays 9am on @Channel7 with @larryemdur and @kyliegillies. #TMS7 🔅
85,136
Followers
3,621
Following
52,923
Tweets
23.6
Avg Engagement
476
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @morningshowon7's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-04
- Verification:Yes
- Location:Australia
Data Summary
- Tweets Analyzed:3,098
- Avg Likes per Tweet:18.2
- Avg Retweets per Tweet:5.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,098 tweetsThe account has an average of 1,503 likes and 224 retweets per tweet, indicating moderate to high engagement. The content is often shared and discussed, especially around celebrity and royal news.
18.2
Avg Likes/Tweet
5.4
Avg Retweets/Tweet
56,343
Total Likes
16,660
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
3
Median Retweets
14
75th Percentile
2,852
Top Tweet
0.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
93.4%
Original
0.9%
Replies
5.6%
Retweets
0.1%
Quotes
0.0%
Threads
0.7%
With Media
99.1%
With Links
42.5%
With #Tags
67.9%
With @Mentions
27.0%
With Emojis
186
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
90.0%
Weekday Posts
10.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,098 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 172 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,098 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in entertainment, celebrity gossip, and royal family news. They are likely regular viewers of Channel 7's morning show and follow updates on high-profile figures.
Average
Audience Quality
27.2%
Suspicion Index
29.6%
Low-Quality %
41
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.6%
Empty Bio
28.1%
<10 Tweets
19.5%
Mass Following (>2K)
0.0%
New (<90 days)
54.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.4%
No URL
18.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,453,046
Total Potential Reach
41
Median Follower Reach
225
75th Percentile Reach
9.2%
>1K followers
2.1%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.1%
Creators
5,106 accounts
20.9%
Consumers
2,087 accounts
28.1%
Dormant
2,807 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
109
Verified Followers
1.09% of total
1,258
Protected Accounts
12.58% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,091 | Wrestler | Wrestling, Motivation, Self-promotion |
| @itsdougthepug | 2,589,045 | Influencer | Pop culture, Dogs, Charity |
| @DanniiMinogue | 1,041,975 | Fashion Designer | Fashion, Target, TV |
| @RealDeanCain | 744,475 | Actor | Father, Filmmaker, Freedom |
| @GWR | 663,344 | Record Keeper | Record-breaking, Achievements, Global |
| @itsjojosiwa | 656,410 | Singer | tour, excitement, concert |
| @IamMzilikazi | 551,081 | Musician | Pan-African music, Album, Rise |
| @MelRivers | 537,925 | TV Personality | Motherhood, TV production, Fashion |
| @DeltaGoodrem | 452,114 | Musician | Music, Acting, Songwriting |
| @CraigDavid | 392,147 | Musician | Music, Good vibes, Positive energy |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,937
Followers With Bio
4,063
Followers Without Bio
59.37%
% With Bio
40.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,098 analyzed11,354
Combined Engagement
9,889
Total Likes
1,465
Total Retweets
2,271
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
Showbiz guru @mrpford has fired up over Prince Harry's new interview talking about the Queen and life with Meghan. https://t.co/YLaCiNWLDD
Toronto Police are denying a claim by Meghan Markle, while Liz Hurley has addressed a rumour surround her and Prince Harry. @mrpford has the details. https://t.co/KD9sA4zRcT
"People are calling him out all over the place" Showbiz guru @mrpford reports on the fallout after Prince Harry's interview aired in full in the US overnight. https://t.co/u0oNvLesUu
"What have they actually done?" Prince Harry and Meghan Markle are to be honored for their 'heroic stance against structural racism in the royal family' and showbiz guru @mrpford isn't sure that accepting the award will improve their standing with the monarchy. #tms7 https://t.co
As Prince William celebrates his 40th birthday, we're taking a look back at his life in the royal spotlight. https://t.co/cnFNE8XvAz
Key Insights & Takeaways
The account frequently covers celebrity and royal news, often referencing showbiz experts like @mrpford. It shares updates on trending topics involving Meghan Markle and Prince Harry. The content is tailored to appeal to fans of Channel 7 and its morning show hosts.
Strengths
- + Established follower base of 85,136
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @morningshowon7 reveals an growing Twitter presence with 85,136 followers. The account demonstrates a content-creator strategy, averaging 23.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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