Mount Sinai Health System

Mount Sinai Health System

@MountSinaiNYC

Integrated health care system providing exceptional medical care to our local and global communities.

New York, NY https://www.mountsinai.org/ Joined 2009-07-07 Date of Analysis: Dec 16, 2025

89,647

Followers

6,892

Following

48,324

Tweets

11.4

Avg Engagement

1,138

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MountSinaiNYC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-07-07
  • Verification:No
  • Location:New York, NY

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:9.1
  • Avg Retweets per Tweet:2.3
  • Followers Analyzed:10,999

Engagement Analysis

Based on 3,247 tweets

Each tweet typically receives around 653 likes and 103 retweets, indicating moderate to high engagement. The content is well-received, with a focus on recognition and education.

9.1

Avg Likes/Tweet

2.3

Avg Retweets/Tweet

29,597

Total Likes

7,371

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

6

75th Percentile

1,343

Top Tweet

0.13

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

92.7%

Original

3.8%

Replies

3.0%

Retweets

0.4%

Quotes

0.0%

Threads

0.2%

With Media

99.4%

With Links

84.0%

With #Tags

41.2%

With @Mentions

0.8%

With Emojis

242

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.04

Reply/Original Ratio

0.12

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

75.8%

Weekday Posts

24.2%

Weekend Posts

Top Hashtags

#mountsinaitoday (200) #aspenideas (163) #wefindaway (145) #aspenideashealth (114) #covid19 (80) #mountsinailive (79) #cardiotwitter (76) #usopen (72) #health (71) #raiseyourgame (64)

Most Mentioned

@mountsinainyc (149) @mountsinaiheart (119) @icahnmountsinai (85) @tischcancer (78) @mountsinaipeds (68) @mshsderm (58) @mountsinaiortho (52) @psonatmsbi (41) @msmorningside (41) @mountsinaipsych (40)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,011 (93%)
Replies 125 (4%)
Retweets 99 (3%)
Quote Tweets 12 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 99 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,999 followers

The audience includes healthcare professionals, patients, and community members interested in medical advancements and compassionate care. It also targets potential employees and partners in the healthcare sector.

Average

Audience Quality

20.7%

Suspicion Index

19.5%

Low-Quality %

99

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

25.8%

Empty Bio

20.8%

<10 Tweets

21.0%

Mass Following (>2K)

0.0%

New (<90 days)

37.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

73.7%

No URL

13.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

29,520,618

Total Potential Reach

99

Median Follower Reach

379

75th Percentile Reach

10.9%

>1K followers

1.3%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

56.4%

Creators

6,207 accounts

22.7%

Consumers

2,501 accounts

20.8%

Dormant

2,291 accounts

167

Verified Followers

1.52% of total

15.0%

Professional Bios

founder, dev, analyst, etc.

0.16

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

New York, NY (479) New York, USA (232) Manhattan, NY (147) United States (142) New York (125) Brooklyn, NY (98) New York City (72) Boston, MA (66) NYC (61) Chicago, IL (48)

167

Verified Followers

1.52% of total

1,264

Protected Accounts

11.49% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,095,239 Wrestler Wrestling, Motivation, Self-promotion
@DrOz 3,849,525 Cardiologist Health, Wellness, Nutrition
@zittokabwe 1,664,500 Politician Politics, Democracy, Leadership
@PalmerReport 517,751 Political Analyst -
@CentralParkNYC 214,538 Park Conservancy Nature, Conservation, Restoration
@bigrain 207,853 Musician Music, Nature, Video
@EvanCarmichael 200,827 Inspirational Speaker Speaker, Author, Mission
@1drcole 188,169 Doctor Health, Animals, Climate
@kthalps 159,517 Podcaster politics, media, comedy
@jufemun 140,650 Marketing Branding, Marketing, Communications

Top Keywords in Follower Bios

health (649) medical (575) research (520) medicine (510) student (422) md (332) fellow (316) phd (300) resident (296) pgy (273)

Top Hashtags in Follower Bios

#medtwitter (111) #meded (65) #longcovid (41) #match2024 (36) #firstgen (28) #blm (22) #match2023 (21) #healthcare (21) #mecfs (20) #healthequity (19)

8,161

Followers With Bio

2,838

Followers Without Bio

74.2%

% With Bio

25.8%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

4,710

Combined Engagement

4,081

Total Likes

629

Total Retweets

942

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

40%

With @Mentions

80%

With Links

Topical Analysis:

Healthcare Nursing Community Engagement Education Recognition Compassion
Mount Sinai Health …
@MountSinaiNYC

Mount Sinai West celebrated the presentation of a DAISY Award, honoring skill and compassion in nursing, to Masami Glass one of the hospital’s amazing Labor &amp; Delivery nurses. #MountSinaiNurse https://t.co/nnvKHCDk2T

2022-07-28
Retweets: 158 Likes: 1,185 Engagement: 1,343
Mount Sinai Health …
@MountSinaiNYC

Jacqueline Zeigler RN, MSN, showcased her nursing profession to her son Carter Zeigler during Career Day. "I love nursing so much so I wanted to show and explain to his classmates the field and also show that there is diversity in the field," she says. #NursesWeek https://t.co/Cg

2022-05-12
Retweets: 82 Likes: 893 Engagement: 975
Mount Sinai Health …
@MountSinaiNYC

Juliana Guiney, PICU and Critical Care Transport Nurse Manager, received this year’s Nurse Excellence Award for Nursing Leadership at @MountSinaiPeds. Congratulations, Juliana! #MountSinaiNurse #ChildrensHealth #NursesWeek #NursesMonth #NationalNursesWeek https://t.co/1nJK2ZySTt

2022-05-06
Retweets: 68 Likes: 902 Engagement: 970
Mount Sinai Health …
@MountSinaiNYC

David Putrino, PhD, discusses three important things to know about #LongCOVID at #AspenIdeasHealth. "Every single person when you think about ‘Is this a safe activity’ think about ‘Is this a safe activity that I think it is worth getting long COVID for?’” @PutrinoLab #AspenIdeas

2022-06-29
Retweets: 251 Likes: 526 Engagement: 777
Mount Sinai Health …
@MountSinaiNYC

Today kicks off #NursesWeek. We take the time to celebrate the professionalism, innovation, and resilience of our #MountSinaiNurses. Thank you for your dedication, unwavering strength, and compassionate expert care. We honor you today, and every day. #BedsideIsTheBestSide https:

2022-05-06
Retweets: 70 Likes: 575 Engagement: 645

Key Insights & Takeaways

The account emphasizes recognition of nursing excellence through awards and events. It highlights the role of nurses in both clinical and educational settings. Content often includes personal stories that humanize healthcare professionals and their work.

Strengths

  • + Established follower base of 89,647
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MountSinaiNYC reveals an growing Twitter presence with 89,647 followers. The account demonstrates a content-creator strategy, averaging 11.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025