Movember UK
Movember is the leading charity changing the face of men’s health, focusing on mental health and suicide prevention, prostate cancer and testicular cancer.
55,184
Followers
2,372
Following
13,780
Tweets
22.5
Avg Engagement
347
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MovemberUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-09-17
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,238
- Avg Likes per Tweet:10.4
- Avg Retweets per Tweet:12.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,238 tweetsThe account maintains a steady average of likes and retweets, indicating consistent user interaction. It uses calls to action and hashtags to boost engagement and visibility.
10.4
Avg Likes/Tweet
12.1
Avg Retweets/Tweet
33,780
Total Likes
39,180
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
15
75th Percentile
8,606
Top Tweet
0.41
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
31.9%
Original
36.0%
Replies
23.5%
Retweets
8.6%
Quotes
0.0%
Threads
0.6%
With Media
65.8%
With Links
33.4%
With #Tags
73.2%
With @Mentions
30.7%
With Emojis
181
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.13
Reply/Original Ratio
0.37
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.1%
Weekday Posts
17.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,238 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 760 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,238 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is men interested in health and wellness, with a focus on mental health and cancer prevention. The account also engages supporters and partners who advocate for men's health causes.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
233
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
62.3%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
66,799,186
Total Potential Reach
233
Median Follower Reach
775
75th Percentile Reach
20.9%
>1K followers
3.4%
>10K followers
1.0%
>50K followers
0.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,045
Protected Accounts
10.45% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,091,804 | Wrestler | Wrestling, Motivation, Self-promotion |
| @stephenfry | 12,169,577 | - | - |
| @TheVampsBrad | 1,677,239 | Musician | Music, Travel, Fashion |
| @TheVampsJames | 1,527,187 | Musician | Music, Wildlife, Charity |
| @astro_timpeake | 1,509,657 | Astronaut | Soldier, Pilot, Parent |
| @ScufGaming | 1,452,345 | Gaming Company | Gaming, Performance, Controller |
| @ASTROGaming | 1,189,483 | Gaming | gaming, lifestyle, esports |
| @petercrouch | 1,080,462 | Footballer | Football, Podcasts, Banter |
| @James_Phelps | 1,022,691 | Actor | Acting, Ginger hair, Comedy |
| @H3CZ | 1,017,133 | Esports | esports, gaming, fishing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,038
Followers With Bio
1,962
Followers Without Bio
80.38%
% With Bio
19.62%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,238 analyzed17,994
Combined Engagement
3,062
Total Likes
14,932
Total Retweets
3,599
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
RT @WMHDay: TODAY IS WORLD MENTAL HEALTH DAY! Let's make #WorldMentalHealthDay top trending. Attention on social media can lead to more awareness and give #mentalhealth a higher priority worldwide. Please help us to reach as many people as possible by retweeting and using our has
It’s about to get hairy. Real hairy. 𝗟𝗜𝗞𝗘 ❤️ or 𝗥𝗘𝗧𝗪𝗘𝗘𝗧 🔄 this Tweet to set reminders to sign up for Movember. #ChangingTheFaceOfMensHealth https://t.co/JdqQayIFV6
RT @RealBobMortimer: Train Guy..Pats Drum Kit https://t.co/J7Fqw3IF9R
RT @samaritans: We are still open, no matter what. We’re ready to listen if you’re struggling in these tough times. If you’re feeling like things are too much, please know that you don’t have to be alone. 📱 116 123 📧 [email protected] https://t.co/oVDMhaOda0
RT @romankemp: Tonight at 9pm BBC One and available now on iPlayer https://t.co/JUaI9w2j9e https://t.co/MVg2uHPZEt
Key Insights & Takeaways
The account uses emotional and motivational language to encourage participation and awareness. It collaborates with high-profile individuals and events to amplify its message. It emphasizes community and collective action through user-generated content and shared goals.
Strengths
- + Established follower base of 55,184
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MovemberUK reveals an growing Twitter presence with 55,184 followers. The account demonstrates a conversation-first approach, averaging 22.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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