Movistar Uruguay

Movistar Uruguay

@Movistar_UY

En Movistar vos sos nuestra STAR, por eso te ofrecemos servicios ágiles y de alta calidad, los mejores precios en celulares y planes con más gigas. Bienvenid@s

Uruguay https://www.tigo.com.uy/ Joined 2010-08-09 Date of Analysis: Dec 16, 2025

123,336

Followers

22,743

Following

22,048

Tweets

10.0

Avg Engagement

89

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Movistar_UY's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-08-09
  • Verification:Yes
  • Location:Uruguay

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:8.6
  • Avg Retweets per Tweet:1.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a steady level of engagement with average likes and retweets. Promotional and music-related tweets tend to drive higher interaction.

8.6

Avg Likes/Tweet

1.5

Avg Retweets/Tweet

27,832

Total Likes

4,776

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

3

75th Percentile

728

Top Tweet

0.08

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

32.0%

Original

64.6%

Replies

2.7%

Retweets

0.7%

Quotes

0.0%

Threads

0.0%

With Media

28.5%

With Links

23.3%

With #Tags

75.2%

With @Mentions

28.9%

With Emojis

171

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.02

Reply/Original Ratio

0.25

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

84.8%

Weekday Posts

15.2%

Weekend Posts

Top Hashtags

#clubmovistar (87) #movistarplay (46) #campuspartyxmovistar (33) #cuidémonosentretodos (30) #movistarempresas (28) #campuspartyxmovistar2023 (27) #seguimosconectados (24) #movistarplaypremium (22) #movistarmúsica (21) #mimovistar (20)

Most Mentioned

@ftmovistaruy (109) @campuspartyuy (80) @abf_forum (42) @belykari (35) @agucasanova_ (26) @s (18) @agomezpalacio (17) @leticialago20 (15) @anteldetodos (15) @movistar_uy (14)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,039 (32%)
Replies 2,100 (65%)
Retweets 89 (3%)
Quote Tweets 22 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 89 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is primarily interested in mobile services, music, and promotions. They are likely young adults and music enthusiasts looking for deals and exclusive content.

Average

Audience Quality

24.6%

Suspicion Index

36.5%

Low-Quality %

19

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

52.2%

Empty Bio

36.2%

<10 Tweets

3.9%

Mass Following (>2K)

0.0%

New (<90 days)

42.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.5%

No URL

20.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

49,777,184

Total Potential Reach

19

Median Follower Reach

73

75th Percentile Reach

2.8%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

33.9%

Creators

16,968 accounts

29.8%

Consumers

14,920 accounts

36.2%

Dormant

18,112 accounts

45

Verified Followers

0.09% of total

2.2%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Montevideo, Uruguay (7,647) Uruguay (3,524) Canelones, Uruguay (1,292) Maldonado, Uruguay (566) Montevideo (542) uruguay (396) San José, Uruguay (345) Paysandú, Uruguay (265) Rivera, Uruguay (265) Salto, Uruguay (256)

66

Verified Followers

0.07% of total

8,574

Protected Accounts

8.49% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,306 Wrestler Wrestling, Motivation, Self-promotion
@IndirectasRock 12,699,182 - -
@noticierovv 3,763,795 News Anchor News, Venezuela, TV
@cala 3,158,123 Conferencista liderazgo, consciencia, emprendimiento
@1_Muslera_25 1,985,311 Goalkeeper Uruguay, Galatasaray, Goalkeeping
@miguelhotero 1,930,002 Journalist Politics, Journalism, Leadership
@SebasArango 1,849,618 CryptoGamer Crypto, Gamer, DJ
@LeBronJames 1,005,309 - -
@drangelocarbone 733,947 Lawyer Legal, Consulting, WhatsApp
@DaniAmbrosino 619,460 Periodista Periodista, Escandalones, ESPLÉNDIDOSeInfidentes

Top Keywords in Follower Bios

vida (2,658) amo (2,037) uruguay (1,482) futbol (1,296) musica (1,237) anos (1,015) siempre (971) nacional (960) penarol (957) gusta (937)

Top Hashtags in Follower Bios

#uruguay (50) #pen (35) #belieber (15) #1 (15) #socialmedia (12) #siguemeytesigo (12) #nacional (12) #directioner (12) #hayordendenoaflojar (10) #pdc (10)

44,041

Followers With Bio

56,958

Followers Without Bio

43.61%

% With Bio

56.39%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

2,950

Combined Engagement

2,542

Total Likes

408

Total Retweets

590

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Music Promotions Brand Engagement Celebrity Collaborations User Interaction
Movistar Uruguay
@Movistar_UY

En el marco del Día Internacional de las Personas con Discapacidad, desde Fundación Telefónica Movistar promovemos un mundo más inclusivo y sin etiquetas. Sé parte del compromiso, sé parte del cambio. #DíaInternacionalDeLasPersonasConDiscapacidad #SinEtiquetas @FTMovistarUy https

2020-12-03
Retweets: 106 Likes: 622 Engagement: 728
Movistar Uruguay
@Movistar_UY

REVIVÍ Casanova Living Music 🎶 Te compartimos un remake del show EN VIVO acústico e íntimo 🎹🎤 que hicimos junto a @AguCasanova_, ¡para que lo vuelvas a ver las veces que quieras! Dale ❤ y MENCIONÁ en los comentarios a Agus si querés que vuelva a hacer otro 👇 https://t.co/eHPeeGc3

2020-05-15
Retweets: 81 Likes: 542 Engagement: 623
Movistar Uruguay
@Movistar_UY

Movistar presenta: Casanova Living Music 🎙 Pensando en vos, este SÁBADO 28 te regalamos un VIVO con @AguCasanova_. A las 21hs conectate a nuestro Instagram Live para pasar un rato juntos 💙 ¡Quedate en casa y viví esta experiencia! #LaMúsicaNosUne #SeguimosConectados https://t.co/

2020-03-26
Retweets: 115 Likes: 427 Engagement: 542
Movistar Uruguay
@Movistar_UY

💥SORTEO💥 Con #MovistarMúsica podés ganar una GUITARRA AUTOGRAFIADA por @AguCasanova_ 🎸 — ➡ COMENTÁ cómo se llama la canción que está tocando Agus y usá el hashtag #MovistarMúsica 🎵 ACTIVÁ la App para tener DOBLE CHANCE https://t.co/2OHvgnbLJf ✨ Pista: es una canción de él… https:

2020-09-07
Retweets: 54 Likes: 478 Engagement: 532
Movistar Uruguay
@Movistar_UY

¡Celebremos el AMOR en todos sus colores! 🏳‍🌈 Amemos sin prejuicios y dejemos amar. #Diversidad2021 #SentirNoTieneGénero https://t.co/x6VVlyAYId

2021-09-18
Retweets: 52 Likes: 473 Engagement: 525

Key Insights & Takeaways

The account uses music and celebrity collaborations to boost engagement Promotional content, such as giveaways, encourages user participation Interactive tweets, like asking for song names, increase follower involvement

Strengths

  • + Established follower base of 123,336
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Movistar_UY reveals an growing Twitter presence with 123,336 followers. The account demonstrates a conversation-first approach, averaging 10.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025