Mowliid Haji Abdi
Devoted dad | Founder & CEO of Horn Broadcasting Network -@HBNONLINE Exclusively Digital TV | Senior Journalist | Broadcaster | previously BBC|
77,237
Followers
1,976
Following
20,326
Tweets
21.9
Avg Engagement
71
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MowliidHaji's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-01-20
- Verification:No
- Location:An Eye on the World
Data Summary
- Tweets Analyzed:3,235
- Avg Likes per Tweet:12.2
- Avg Retweets per Tweet:9.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,235 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The engagement suggests a loyal and active community interested in his content.
12.2
Avg Likes/Tweet
9.7
Avg Retweets/Tweet
39,428
Total Likes
31,389
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
12
75th Percentile
6,266
Top Tweet
0.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
38.9%
Original
27.3%
Replies
10.4%
Retweets
23.4%
Quotes
0.0%
Threads
0.3%
With Media
69.9%
With Links
53.6%
With #Tags
46.7%
With @Mentions
20.2%
With Emojis
141
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.7
Reply/Original Ratio
2.24
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
69.8%
Weekday Posts
30.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,235 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 337 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,235 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes individuals interested in news, politics, and cultural issues from the Horn of Africa. They are likely to be engaged in current events and social media discussions.
Below Average
Audience Quality
37.0%
Suspicion Index
54.0%
Low-Quality %
12
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
65.5%
Empty Bio
64.6%
<10 Tweets
4.2%
Mass Following (>2K)
0.0%
New (<90 days)
61.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.2%
No URL
42.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,002,064
Total Potential Reach
12
Median Follower Reach
48
75th Percentile Reach
2.1%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
11.3%
Creators
1,129 accounts
24.1%
Consumers
2,410 accounts
64.6%
Dormant
6,461 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
40
Verified Followers
0.4% of total
464
Protected Accounts
4.64% of total
2 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AbdinurMAhmed | 198,112 | - | - |
| @AmyTaylorNYC | 124,190 | - | - |
| @MoH_Somalia | 110,125 | Government Official | Healthcare, Human Services, Somalia |
| @eliasmunshya | 62,723 | Lawyer | Law, Theology, Therapy |
| @GermanyInAfrica | 54,538 | - | - |
| @AbdiAddow1 | 52,990 | Managing Director | Social Critic, Multilingual, Somalia |
| @Mbyilmaz58 | 46,808 | - | - |
| @Ebnemubarak59 | 42,450 | - | - |
| @Nuradin | 38,076 | - | - |
| @javierespinosa2 | 30,545 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,451
Followers With Bio
6,549
Followers Without Bio
34.51%
% With Bio
65.49%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,235 analyzed21,215
Combined Engagement
5,880
Total Likes
15,335
Total Retweets
4,243
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
#BREAKING: Tayyip Erdogan President of Turkey 2023- 2028. https://t.co/cAuZJsex1E
RT @FPA_Africa: OUR STATEMENT: The Foreign Press Association, Africa registers its displeasure against media outlets using images of black people alongside stories of the #monkeypox outbreak in North America and the United Kingdom. https://t.co/u32yWLELJg
RT @AntoineSpeaker: 'I thought I was going to die' Black schoolboy, forced to ground in mistaken stop and search. The schoolboy's mother told me she feared her son would be the next George Floyd- her son suffers from asthma & was walking home from school. Here's my exclusive
RT @WCCO: Minneapolis Police are asking for the public’s help to find a missing 21-year-old University of Minnesota student. | https://t.co/IP1q7nQ401 https://t.co/LVDWtLOyLe
RT @slava__bobrov: How your heart and lungs move during breathing: #biology https://t.co/4nnE9hv4oP
Key Insights & Takeaways
He frequently shares breaking news and updates on political developments, which indicates a focus on real-time information. His content often addresses social and humanitarian issues, such as healthcare crises in conflict zones. He emphasizes cultural and religious matters, suggesting a connection to community and identity issues.
Strengths
- + Established follower base of 77,237
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MowliidHaji reveals an growing Twitter presence with 77,237 followers. The account demonstrates a content-creator strategy, averaging 21.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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