Ministry of Works & Transport

Ministry of Works & Transport

@MoWT_Uganda

To provide reliable and safe Works,Transport Infrastructure and Services. https://www.youtube.com/@mowt https://www.facebook.com/unsupportedbrowser [email protected]

Plot 57-59, Jinja Road https://works.go.ug/ Joined 2015-10-02 Date of Analysis: Dec 16, 2025

105,892

Followers

735

Following

5,849

Tweets

41.0

Avg Engagement

72

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MoWT_Uganda's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2015-10-02
  • Verification:No
  • Location:Plot 57-59, Jinja Road

Data Summary

  • Tweets Analyzed:3,187
  • Avg Likes per Tweet:8.8
  • Avg Retweets per Tweet:32.2
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,187 tweets

The account maintains moderate engagement with an average of 258 likes and 99 retweets per tweet. The content is designed to inform and raise awareness, which aligns with its public service role.

8.8

Avg Likes/Tweet

32.2

Avg Retweets/Tweet

28,012

Total Likes

102,748

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

9

Median Retweets

31

75th Percentile

23,063

Top Tweet

0.39

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

18.8%

Original

17.0%

Replies

60.0%

Retweets

4.2%

Quotes

0.0%

Threads

0.4%

With Media

81.4%

With Links

52.1%

With #Tags

87.5%

With @Mentions

15.0%

With Emojis

240

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.91

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

91.8%

Weekday Posts

8.2%

Weekend Posts

Top Hashtags

#unraworks (154) #unraat10 (117) #mowtdelivers (95) #flythecrane (89) #roadsafety (80) #roadsafetyug (71) #ugandaairlines (67) #gouworks (63) #uganda (51) #tweddekocaravan2018 (46)

Most Mentioned

@mowt_uganda (843) @unra_ug (472) @genwamala (302) @sussiekats (298) @ug_airlines (231) @kagutamuseveni (199) @monicaazubante (191) @ugandamediacent (180) @ugandacaa (174) @govuganda (159)

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Content Strategy Analysis

Based on 3,187 tweets

Content Type Distribution

Content Breakdown

Original Tweets 598 (19%)
Replies 542 (17%)
Retweets 1,912 (60%)
Quote Tweets 135 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,912 retweets (60% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,187 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes Ugandans interested in transportation and infrastructure news, as well as stakeholders and the general public. The content is likely aimed at both informed citizens and those directly affected by infrastructure projects.

Average

Audience Quality

30.7%

Suspicion Index

41.5%

Low-Quality %

16

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

54.5%

Empty Bio

47.9%

<10 Tweets

4.3%

Mass Following (>2K)

0.0%

New (<90 days)

57.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.3%

No URL

28.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

2,458,193

Total Potential Reach

16

Median Follower Reach

63

75th Percentile Reach

2.2%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

18.4%

Creators

1,838 accounts

33.7%

Consumers

3,372 accounts

47.9%

Dormant

4,790 accounts

15

Verified Followers

0.15% of total

7.7%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Kampala, Uganda (1,159) Uganda (305) Kampala (121) Mbarara, Uganda (67) Wakiso, Uganda (50) Kampala Uganda (45) kampala (42) Jinja, Uganda (41) Mukono, Uganda (34) Mbale, Uganda (29)

15

Verified Followers

0.15% of total

257

Protected Accounts

2.57% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@mckatsug 397,224 TV Presenter TV presenter, Activist, Music
@scherargei 301,733 Politician Politics, Law, Leadership
@mofpedU 164,727 Government Official Finance, Planning, Economic Development
@OkothOchola1 73,858 - -
@CynthiaManziK 62,209 - -
@KaCyberApp 48,229 - -
@VisionGroup 35,779 - -
@Shadrack_22 25,610 - -
@SharonkBirungi 23,344 - -
@akena256 21,032 - -

Top Keywords in Follower Bios

god (274) uganda (219) love (188) engineer (182) business (159) life (141) student (104) simple (98) university (98) professional (92)

Top Hashtags in Follower Bios

#ggmu (3) #god (3) #mufc (3) #law (3) #activist (3) #motivational (2) #love (2) #ug (2) #proud (2) #forex (2)

4,549

Followers With Bio

5,451

Followers Without Bio

45.49%

% With Bio

54.51%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,187 analyzed

36,930

Combined Engagement

0

Total Likes

36,930

Total Retweets

7,386

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Public Safety Infrastructure Development Government Communication

Key Insights & Takeaways

The account frequently shares safety advisories, indicating a focus on public awareness and safety. It highlights major infrastructure projects, showcasing the ministry's role in national development. The use of verified links suggests a commitment to providing accurate and official information.

Strengths

  • + Established follower base of 105,892
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MoWT_Uganda reveals an growing Twitter presence with 105,892 followers. The account demonstrates a content-creator strategy, averaging 41.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025