Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
562,759
Followers
3,550
Following
78,906
Tweets
8.1
Avg Engagement
16,910
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Moz's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-07-29
- Verification:Yes
- Location:Seattle, Washington
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:5.5
- Avg Retweets per Tweet:2.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsMoz's tweets typically receive moderate engagement, with an average of 141 likes and 42 retweets. Their content is often shared and discussed within the SEO community.
5.5
Avg Likes/Tweet
2.6
Avg Retweets/Tweet
17,795
Total Likes
8,520
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
9
75th Percentile
785
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
29.7%
Original
59.8%
Replies
9.4%
Retweets
1.1%
Quotes
0.0%
Threads
0.5%
With Media
67.4%
With Links
23.0%
With #Tags
59.1%
With @Mentions
34.7%
With Emojis
134
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.01
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
98.4%
Weekday Posts
1.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 305 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersMoz targets digital marketers, SEO professionals, and business owners looking to enhance their online presence. Their audience ranges from small businesses to large enterprises.
Average
Audience Quality
23.6%
Suspicion Index
26.5%
Low-Quality %
18
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.6%
Empty Bio
37.5%
<10 Tweets
8.3%
Mass Following (>2K)
0.0%
New (<90 days)
46.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
66.7%
No URL
25.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
44,947,524
Total Potential Reach
18
Median Follower Reach
104
75th Percentile Reach
5.0%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.1%
Creators
18,059 accounts
26.4%
Consumers
13,188 accounts
37.5%
Dormant
18,753 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,084
Verified Followers
1.07% of total
6,899
Protected Accounts
6.83% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,076 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TwitterBusiness | 1,352,647 | - | - |
| @SinghLions | 1,334,989 | Restaurateur | Food, Travel, Influencer |
| @motivational | 1,178,759 | Author | Motivational quotes, Inspirational, Author |
| @belufrancese | 1,007,858 | Influencer | NFTs, Crypto, Bitcoin |
| @StartupPro | 981,877 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @ukrpravda_news | 907,546 | News outlet | news, Ukraine, official |
| @Dayanamendoza | 825,670 | Entrepreneur | Shopping, Trend, Founder |
| @WipeHomophobia | 697,183 | - | - |
| @the_viralvideos | 501,817 | Content Creator | Viral Videos |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
75,025
Followers With Bio
25,974
Followers Without Bio
74.28%
% With Bio
25.72%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed1,647
Combined Engagement
693
Total Likes
954
Total Retweets
329
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
RT @lilyraynyc: My jaw actually dropped. @wilreynolds showed 3 examples of black doctors/nurses where Google’s Vision AI rated the image…
10 steps to prep your SEO strategy for a new site: 1️⃣ Pick the right domain 2️⃣ Choose a good web hosting provider 3️⃣ Set up Google Search Console 4️⃣ Study your search competition 5️⃣ Research keywords & create a keyword map +5 more ➡️ https://t.co/UF8iKLcRYB via @adriana
Are you looking for a bulletproof SEO checklist for your new website? Bam, here it is!💥 https://t.co/QHwg8iouEv
What's one skill every SEO should know? 👇 Tell us below:
If someone made a documentary about the history of the SEO industry, what would it be called? 📺
Key Insights & Takeaways
Moz emphasizes the importance of a solid foundation for new websites, including domain selection and hosting. They provide checklists and step-by-step guides to help users implement SEO effectively. They encourage interaction by asking for input on essential SEO skills, fostering a sense of community.
Strengths
- + Established follower base of 562,759
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Moz reveals an growing Twitter presence with 562,759 followers. The account demonstrates a conversation-first approach, averaging 8.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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