Mpasho News
Your go-to entertainment & lifestyle news website. We provide you with the latest breaking news, gossip and videos straight from the industry. Bold & True!
460,270
Followers
53,461
Following
224,199
Tweets
15.4
Avg Engagement
190
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MpashoNews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2014-08-25
- Verification:No
- Location:Kenya
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:13.6
- Avg Retweets per Tweet:1.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains moderate engagement with an average of 298 likes and 50 retweets per tweet. Its content often includes links to videos and trending topics, which likely contribute to its engagement levels.
13.6
Avg Likes/Tweet
1.8
Avg Retweets/Tweet
44,350
Total Likes
5,688
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
0
Median Retweets
11
75th Percentile
511
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
92.4%
Original
2.6%
Replies
5.0%
Retweets
0.0%
Quotes
0.0%
Threads
1.6%
With Media
94.7%
With Links
9.0%
With #Tags
6.9%
With @Mentions
5.6%
With Emojis
136
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
81.0%
Weekday Posts
19.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 164 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes fans of entertainment and lifestyle content, as well as those interested in trending gossip and viral videos. The account appeals to a younger demographic seeking real-time updates and entertainment.
Average
Audience Quality
31.5%
Suspicion Index
42.6%
Low-Quality %
15
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.9%
Empty Bio
51.8%
<10 Tweets
5.9%
Mass Following (>2K)
0.0%
New (<90 days)
56.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.2%
No URL
34.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
28,798,466
Total Potential Reach
15
Median Follower Reach
66
75th Percentile Reach
2.2%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
19.4%
Creators
9,679 accounts
28.8%
Consumers
14,419 accounts
51.8%
Dormant
25,902 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
76
Verified Followers
0.08% of total
4,635
Protected Accounts
4.59% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,439 | Wrestler | Wrestling, Motivation, Self-promotion |
| @RailaOdinga | 4,270,076 | Politician | Politics, Infrastructure, Africa |
| @DonaldBKipkorir | 1,375,461 | Lawyer | Corporate Law, Commercial Law, Roman Catholic |
| @Declaracion | 905,518 | - | - |
| @SABINACHEGE | 451,752 | Politician | Politics, Leadership, Community Engagement |
| @Classic105Kenya | 435,405 | Radio Station | Music, Entertainment, Radio |
| @omwambaKE | 432,497 | - | - |
| @Ranal55 | 394,800 | Writer | writing, composing, quotes |
| @silasjakakimba | 281,921 | Lawyer | JESUS Christ, Law, Raila Odinga |
| @phillyrob1 | 276,904 | Unknown | East Coast, Philly, Rob |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
56,301
Followers With Bio
44,698
Followers Without Bio
55.74%
% With Bio
44.26%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,054
Combined Engagement
1,756
Total Likes
298
Total Retweets
411
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
"I shout at the top of the mountain to make sure that the government doesn't change the conversation like they are trying to" - Eric Omondi declares war after being released from the cell. https://t.co/VUMnn7s1oM
Unalala ukijiuliza why you are single ama unawachwa na one week kama homa... See what your gender is doing 🤣🤣🤣 https://t.co/1nMAJP9e3H
Burna Boy recently released the video to his song “Rollacoster” featuring J Balvin, and it got to 3.7 million views in just 6 days. https://t.co/8L1x7Gnhxb
Manchester United player Marcus Rashford joins TikTok, gets 500K followers in 10hrs. https://t.co/9VmRlBLdLF
Comedian turned activist Eric Omondi leads protest at Parliament over high cost of living. https://t.co/gyZ4xxcmK6
Key Insights & Takeaways
The account frequently shares viral videos and trending topics, which likely drive engagement. It blends news with entertainment, appealing to a broad audience interested in gossip and updates. The use of humor and relatable content helps maintain a connection with followers.
Strengths
- + Established follower base of 460,270
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MpashoNews reveals an growing Twitter presence with 460,270 followers. The account demonstrates a content-creator strategy, averaging 15.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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