George Clarke

George Clarke

@MrGeorgeClarke

Architect - Designer - TV Man - Story Teller - Beauty Hunter - Home Explorer - Housing Crisis Campaigner

https://www.lloydsbankinggroup.com/insights/decarbonising-the-uks-homes.html Joined 2010-09-27 Date of Analysis: Dec 16, 2025

150,379

Followers

2,379

Following

24,762

Tweets

146.1

Avg Engagement

645

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MrGeorgeClarke's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-09-27
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,226
  • Avg Likes per Tweet:47.9
  • Avg Retweets per Tweet:98.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,226 tweets

His tweets receive a high average number of likes and retweets, indicating strong audience interaction. The engagement suggests that his content resonates emotionally and intellectually with followers.

47.9

Avg Likes/Tweet

98.2

Avg Retweets/Tweet

154,534

Total Likes

316,750

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

10

Median Likes

1

Median Retweets

47

75th Percentile

202,633

Top Tweet

0.97

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

61.3%

Original

15.7%

Replies

22.6%

Retweets

0.4%

Quotes

0.0%

Threads

10.6%

With Media

62.1%

With Links

40.0%

With #Tags

56.4%

With @Mentions

10.5%

With Emojis

124

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.26

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

70.2%

Weekday Posts

29.8%

Weekend Posts

Top Hashtags

#architecture (90) #amazingspaces (58) #home (40) #nationaltrustunlocked (40) #oldhousenewhome (37) #councilhousescandal (35) #sunderland (34) #channel4 (32) #gloucestershire (32) #design (30)

Most Mentioned

@mrgeorgeclarke (316) @channel4 (188) @2014neh (80) @mcrcladiators (59) @ecodanheating (57) @mobiehome (48) @chousescandal (40) @10downingstreet (39) @robertjenrick (35) @planningshit (24)

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Content Strategy Analysis

Based on 3,226 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,977 (61%)
Replies 506 (16%)
Retweets 729 (23%)
Quote Tweets 14 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 729 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,226 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience likely includes architecture and design professionals, as well as individuals interested in social issues and personal stories. They are drawn to his blend of expertise and emotional content.

Good

Audience Quality

18.0%

Suspicion Index

23.7%

Low-Quality %

82

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.3%

Empty Bio

13.8%

<10 Tweets

13.2%

Mass Following (>2K)

0.0%

New (<90 days)

33.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

80.6%

No URL

8.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

78,843,725

Total Potential Reach

82

Median Follower Reach

336

75th Percentile Reach

11.0%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

67.6%

Creators

33,816 accounts

18.6%

Consumers

9,288 accounts

13.8%

Dormant

6,896 accounts

135

Verified Followers

0.27% of total

11.0%

Professional Bios

founder, dev, analyst, etc.

0.18

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (1,182) London (1,146) United Kingdom (1,009) England, United Kingdom (886) UK (577) Manchester, England (374) Manchester (297) North West, England (279) North East, England (274) Scotland, United Kingdom (255)

249

Verified Followers

0.25% of total

12,997

Protected Accounts

12.87% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,623 Wrestler Wrestling, Motivation, Self-promotion
@jamieoliver 6,230,858 Chef cooking, recipes, food
@wossy 4,888,706 TV Presenter self-indulgent, Instagram, life
@ChrisMoyles 3,488,532 Radio Host Radio, X, Morning
@Channel4News 2,471,787 Journalist News, Stories, Inspire
@6BillionPeople 2,033,195 - -
@FinnHarries 1,694,298 Designer & Filmmaker Design, Filmmaking, Architecture
@TheVampsBrad 1,693,477 Musician Music, Travel, Fashion
@professorgreen 1,665,761 Musician Music, Food, Philosophy
@hgtv 1,445,229 Home Renovation Home renovation, Property Brothers, Design

Top Keywords in Follower Bios

views (4,348) love (4,246) life (3,277) design (2,979) mum (2,559) lover (2,490) music (2,190) uk (1,924) family (1,858) home (1,730)

Top Hashtags in Follower Bios

#property (110) #fbpe (110) #design (105) #construction (100) #gtto (93) #ynwa (88) #architecture (85) #endourcladdingscandal (83) #safc (71) #nhs (71)

62,881

Followers With Bio

38,118

Followers Without Bio

62.26%

% With Bio

37.74%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,226 analyzed

246,199

Combined Engagement

5,911

Total Likes

240,288

Total Retweets

49,240

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

80%

With @Mentions

40%

With Links

Topical Analysis:

Architecture Social Commentary Personal Storytelling Housing Crisis Urban Planning Public Spending Grief And Family

Key Insights & Takeaways

He frequently addresses social and political issues, such as the housing crisis and public spending. His personal stories, like mourning his father, create an emotional connection with followers. He uses his platform to critique modern developments and urban planning, showing a critical eye towards design and infrastructure.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 150,379
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MrGeorgeClarke reveals an well-established Twitter presence with 150,379 followers. The account demonstrates a content-creator strategy, averaging 146.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025