Mark Douglas

Mark Douglas

@MsiDouglas

Northern Football Correspondent, @ipapersport Subscribe to read all my work for just £1.50 a month - link below 👇

72,525

Followers

9,131

Following

146,715

Tweets

647.8

Avg Engagement

739

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MsiDouglas's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-01-18
  • Verification:No
  • Location:The Mighty North

Data Summary

  • Tweets Analyzed:3,246
  • Avg Likes per Tweet:45.2
  • Avg Retweets per Tweet:602.6
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,246 tweets

The account maintains a high level of engagement, with an average of 6,382 likes and 874 retweets per tweet. The content is well-received, indicating a strong connection with the audience.

45.2

Avg Likes/Tweet

602.6

Avg Retweets/Tweet

146,858

Total Likes

1,955,884

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

1

Median Retweets

41

75th Percentile

672,738

Top Tweet

8.93

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

26.7%

Original

36.2%

Replies

30.0%

Retweets

7.1%

Quotes

0.0%

Threads

0.2%

With Media

42.6%

With Links

28.4%

With #Tags

67.5%

With @Mentions

19.2%

With Emojis

140

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.36

Reply/Original Ratio

0.23

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

72.3%

Weekday Posts

27.7%

Weekend Posts

Top Hashtags

#nufc (477) #mufc (86) #efc (71) #bcafc (63) #mcfc (35) #lfc (32) #safc (28) #cfc (25) #tomorrowspaperstoday (24) #lufc (22)

Most Mentioned

@ipapersport (362) @msidouglas (248) @theipaper (107) @premierleague (101) @lukeedwardstele (92) @danielstorey85 (64) @samcunningham (60) @nufc (52) @garsidek (39) @england (36)

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Content Strategy Analysis

Based on 3,246 tweets

Content Type Distribution

Content Breakdown

Original Tweets 866 (27%)
Replies 1,176 (36%)
Retweets 975 (30%)
Quote Tweets 229 (7%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 975 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,246 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience primarily consists of football fans and individuals interested in sports news and charitable initiatives. They are likely to engage with content that combines sports and social impact.

Average

Audience Quality

24.0%

Suspicion Index

28.9%

Low-Quality %

71

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

43.0%

Empty Bio

22.4%

<10 Tweets

18.4%

Mass Following (>2K)

0.0%

New (<90 days)

45.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.5%

No URL

14.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

32,390,079

Total Potential Reach

71

Median Follower Reach

280

75th Percentile Reach

9.1%

>1K followers

1.8%

>10K followers

0.5%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

57.8%

Creators

5,781 accounts

19.8%

Consumers

1,982 accounts

22.4%

Dormant

2,237 accounts

76

Verified Followers

0.76% of total

5.8%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Newcastle Upon Tyne, England (296) Liverpool, England (132) United Kingdom (105) North East, England (89) Liverpool (88) London, England (87) England, United Kingdom (84) London (61) Lagos, Nigeria (53) Manchester, England (51)

76

Verified Followers

0.76% of total

910

Protected Accounts

9.1% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,941 Wrestler Wrestling, Motivation, Self-promotion
@lnstantFoot 1,781,382 Football Blogger Football, Instant, Vivons
@Rylan 1,764,168 Entertainer Luxury, Entertainment, Representation
@ManUnitedZone_ 1,422,564 - -
@StanCollymore 890,319 Football Analyst Football, Anti-Racism, Mental Health
@AbsoluteChelsea 637,924 Sports Journalist Football, Chelsea FC, Analysis
@IamMzilikazi 553,144 Musician Pan-African music, Album, Rise
@PoojaMedia 460,113 Media Influencer Brands, Endorsements, YouTuber
@mufcMPB 359,767 Sports Journalist Football, Transfer News, Manchester United
@Gunnersc0m 342,555 Sports Media Football, Arsenal, Betting

Top Keywords in Follower Bios

nufc (512) football (408) newcastle (298) united (284) love (269) everton (253) life (189) fc (164) sports (162) views (153)

Top Hashtags in Follower Bios

#nufc (162) #efc (38) #mufc (38) #ynwa (30) #lfc (24) #glazersout (13) #coyb (12) #football (10) #1 (9) #jft97 (9)

5,704

Followers With Bio

4,296

Followers Without Bio

57.04%

% With Bio

42.96%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,246 analyzed

1,212,689

Combined Engagement

0

Total Likes

1,212,689

Total Retweets

242,538

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Football Charity Social Issues Player Performances Sports Journalism

Key Insights & Takeaways

The account emphasizes charitable efforts by football players, highlighting their impact beyond sports. It blends sports news with social issues, such as the 'Woman, life, freedom' movement. The content often includes player performances and transfer market insights, appealing to football enthusiasts.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 72,525
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MsiDouglas reveals an well-established Twitter presence with 72,525 followers. The account demonstrates a conversation-first approach, averaging 647.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025