Marcelo Soares

Marcelo Soares

@msoares

Jornalista de dados, Tio Purple e C3PO da Lagom Data (@DataLagom). No Mastodon: https://journa.host/@msoares Contatos: [email protected]

São Paulo https://journa.host/@msoares Joined 2008-07-18 Date of Analysis: Dec 16, 2025

41,221

Followers

6,763

Following

161,422

Tweets

489

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @msoares's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2008-07-18
  • Verification:No
  • Location:São Paulo

Data Summary

  • Followers Analyzed:41,366

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Audience Demographics

Based on 41,366 followers

His followers likely include professionals in data science, journalism, and technology. The audience may also be interested in data-driven storytelling and analysis.

Good

Audience Quality

19.1%

Suspicion Index

18.5%

Low-Quality %

154

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

31.8%

Empty Bio

8.6%

<10 Tweets

24.0%

Mass Following (>2K)

0.0%

New (<90 days)

37.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.3%

No URL

5.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

190,493,364

Total Potential Reach

154

Median Follower Reach

556

75th Percentile Reach

17.0%

>1K followers

3.2%

>10K followers

1.0%

>50K followers

0.6%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

80.0%

Creators

33,100 accounts

11.4%

Consumers

4,717 accounts

8.6%

Dormant

3,549 accounts

270

Verified Followers

0.65% of total

8.8%

Professional Bios

founder, dev, analyst, etc.

0.16

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Brasil (1,716) São Paulo, Brasil (1,479) São Paulo (1,122) Sao Paulo, Brazil (969) Brazil (820) Rio de Janeiro, Brasil (651) Rio de Janeiro (528) Rio de Janeiro, Brazil (464) Brasília, Brasil (375) Belo Horizonte, Brasil (281)

270

Verified Followers

0.65% of total

5,131

Protected Accounts

12.4% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,171,108 Wrestler Wrestling, Motivation, Self-promotion
@MarceloTas 9,075,188 Influencer -
@folha 8,886,143 Jornalismo politics, journalism, news
@LulaOficial 8,204,472 Politician politics, worker's rights, social justice
@yokoono 4,459,529 Artist Peace, Love, Activism
@MTVBrasil 2,532,675 Entertainment Music, Entertainment, TV Shows
@alispagnola 2,309,647 Musician Music, Comedy, Fitness
@GuilhermeBoulos 2,246,970 Activist Social Justice, Housing Rights, Activism
@colortheory 2,114,265 Musician Music, 80s, Synthesizers
@cartacapital 2,103,297 News outlet politics, economy, culture

Top Keywords in Follower Bios

nao (2,406) jornalista (2,184) professor (1,140) politica (838) vida (837) aqui (776) sempre (659) brasil (606) mae (599) direito (580)

Top Hashtags in Follower Bios

#forabolsonaro (108) #rstats (62) #lula2022 (24) #elena (22) #ddj (20) #python (19) #dataviz (18) #lulalivre (16) #lula13 (16) #lulapresidente (14)

28,190

Followers With Bio

13,176

Followers Without Bio

68.15%

% With Bio

31.85%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

He is likely focused on data journalism and analysis His professional network includes collaborations with Lagom Data He maintains a presence on multiple platforms, including Mastodon

Strengths

  • + Established follower base of 41,221
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @msoares reveals an growing Twitter presence with 41,221 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025