MS Society UK
We’re here to provide support for people living with multiple sclerosis and drive research into better treatments. Together, we are strong enough to stop MS.
55,533
Followers
4,335
Following
54,708
Tweets
13.5
Avg Engagement
740
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mssocietyuk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-12-05
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:9.6
- Avg Retweets per Tweet:4.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a steady level of engagement with an average of 136 likes and 62 retweets per tweet. It frequently shares celebratory and awareness-related content that encourages user interaction.
9.6
Avg Likes/Tweet
4.0
Avg Retweets/Tweet
31,061
Total Likes
12,855
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
2
Median Retweets
16
75th Percentile
1,090
Top Tweet
0.24
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71.1%
Original
20.1%
Replies
5.0%
Retweets
3.8%
Quotes
0.0%
Threads
1.4%
With Media
84.1%
With Links
48.8%
With #Tags
41.6%
With @Mentions
43.5%
With Emojis
251
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.28
Reply/Original Ratio
0.77
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.1%
Weekday Posts
13.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 162 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of people living with MS and their families, as well as healthcare professionals and researchers. The account also engages with celebrities and public figures who support MS awareness.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
87
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.2%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25,906,113
Total Potential Reach
87
Median Follower Reach
363
75th Percentile Reach
11.3%
>1K followers
1.2%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,067
Protected Accounts
10.67% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,090,672 | Wrestler | Wrestling, Motivation, Self-promotion |
| @HairyBikers | 1,103,547 | Chefs | Cooking, Biking, Food |
| @paul_steele | 641,988 | Travel Blogger | Travel, hiking, photography |
| @JackOsbourne | 471,901 | TV Personality | Father, TV Host/Producer, party |
| @bhash | 446,570 | Entrepreneur | Technology, Innovation, Mobility |
| @zammit_marc | 384,503 | Filmmaker | Film, Acting, Producing |
| @SmileyNews | 341,935 | News Curator | Positive news, Smiley Movement, World news |
| @davemorrissey64 | 326,004 | Actor | Movies, Acting, Directing |
| @DoctorChristian | 289,737 | TV Doctor | TV, pseudoscience, patients |
| @RoyalOperaHouse | 245,830 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,869
Followers With Bio
3,131
Followers Without Bio
68.69%
% With Bio
31.31%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed1,955
Combined Engagement
587
Total Likes
1,368
Total Retweets
391
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
80%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
RT @MoneySavingExp: What a week. We'd like to say a massive thank you to the 50+ organisations that have now pledged their support for @MartinSLewis' call on the Chancellor to postpone his planned energy price hikes. 🧵 📢 RT if you agree 1/5 https://t.co/1WJA6LCU3x
It's #MSAwarenessWeek - and we want to know, how does MS make you feel? Throughout the week we want you to use the hashtag #MSMakesMe to tell us how MS makes you feel. We asked people in the MS community to share how MS makes them feel. 🎥⬇️ Please RT https://t.co/l9wYQwXr6U h
#HopeReborn is here! 🎬🎶 Classical music composer @FabioDandrea has released a single to help raise awareness of MS, and vital funds for us and @OvercomingMS. The accompanying music video stars our supporter Rose Leslie! Watch the full video: https://t.co/6tk30lkjFz https
Thank you to our wonderful celebrity supporter, Nicola Walker for sharing her #FancyDress4MS photo with us 🧡 What’s your fancy dress this MS Awareness Week? Join us on Friday, 29 April, it’s easy and it’s free to sign up 👉 https://t.co/RJvYOQ9NsZ https://t.co/6yLcXfWsAp
Today is #WorldMSDay and this year's theme is #MSConnections. Today, we'll be raising awareness of MS and sharing just some of the ways our community is providing support and helping people affected by MS to connect. 🧡 Join us in raising awareness - RT to spread the word! https
Key Insights & Takeaways
The account effectively uses celebrity endorsements to boost visibility and engagement. It focuses on awareness campaigns, such as #MSAwarenessWeek, to encourage user participation and storytelling. Public recognition of ambassadors and supporters helps build a sense of community and pride.
Strengths
- + Established follower base of 55,533
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mssocietyuk reveals an growing Twitter presence with 55,533 followers. The account demonstrates a content-creator strategy, averaging 13.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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