MTN Uganda
What are we doing today? Tag or DM us anytime. WhatsApp +256772123100. Follow @SylMulinge, @MTNUgCMO, @mtnmomoug & @UCC_Official. Only share ur number in DM.
717,697
Followers
16,581
Following
250,498
Tweets
14.1
Avg Engagement
236
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mtnug's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-01-14
- Verification:Yes
- Location:Uganda
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:10.3
- Avg Retweets per Tweet:3.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,247 tweetsThe account maintains a consistent level of engagement with an average of 635 likes and 82 retweets per tweet. It encourages direct interaction through DMs and WhatsApp for personalized communication.
10.3
Avg Likes/Tweet
3.8
Avg Retweets/Tweet
33,376
Total Likes
12,334
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
3
75th Percentile
1,055
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
13.3%
Original
78.3%
Replies
8.1%
Retweets
0.3%
Quotes
0.0%
Threads
0.3%
With Media
19.4%
With Links
86.1%
With #Tags
90.3%
With @Mentions
4.6%
With Emojis
150
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
5.89
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
78.4%
Weekday Posts
21.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 262 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience appears to be customers and potential users of MTN services, with a focus on younger demographics interested in fashion and promotions. The audience is likely tech-savvy and active on social media.
Below Average
Audience Quality
36.5%
Suspicion Index
52.5%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
64.9%
Empty Bio
61.4%
<10 Tweets
3.1%
Mass Following (>2K)
0.0%
New (<90 days)
65.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.7%
No URL
40.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,072,214
Total Potential Reach
6
Median Follower Reach
28
75th Percentile Reach
1.7%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
11.2%
Creators
5,584 accounts
27.4%
Consumers
13,701 accounts
61.4%
Dormant
30,715 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
65
Verified Followers
0.07% of total
1,899
Protected Accounts
1.9% of total
1 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @UlrichJvV | 1,149,294 | Activist | Digital media, Global development, Gardening and sustainability |
| @M_455K | 455,818 | - | - |
| @Fun_Realmadrid | 401,106 | Charity | Football, Basketball, Charity |
| @peterndoro | 358,426 | Journalist | Journalism, Broadcasting, Africa |
| @mohammedhersi | 338,246 | Tourism Expert | Tourism, Hotelier, Governance |
| @scherargei | 294,959 | Politician | Politics, Law, Leadership |
| @Sudhirntv | 277,300 | Journalist | journalism, God, fearless reporting |
| @GoogleExpertUK | 260,773 | SEO Expert | SEO, Cruise, Art |
| @conquerer1 | 237,638 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @Fwallu1920 | 209,388 | Digital Marketer | Digital Marketing, Social Media, Tech |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
37,034
Followers With Bio
62,966
Followers Without Bio
37.03%
% With Bio
62.97%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed4,234
Combined Engagement
3,905
Total Likes
329
Total Retweets
847
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
Beware of conmen. #StopBafere. https://t.co/3WfShx2c0w
Why should we follow you?
Stay on top of the latest fashion with a 20% off deal from @twambale with #MTNPulse. 👚👗 https://t.co/hqpZ6Nj7tN
Guess the @UgandaCranes players. We may just give out some free data. #MTNUgFootball #UgCranesWeGo https://t.co/jS3Kfk30Xt https://t.co/hS6lXxAsyk
Thanks for supporting our National Team, the @UgandaCranes. #TANUGA #MTNUgFootball https://t.co/FMgTKv9LGF
Key Insights & Takeaways
The account emphasizes customer awareness and security, highlighting the need to be cautious of scams. Promotional content is used to drive engagement and sales through partnerships like @twambale. Direct communication channels like WhatsApp and DMs are prioritized for personalized interactions.
Strengths
- + Established follower base of 717,697
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mtnug reveals an growing Twitter presence with 717,697 followers. The account demonstrates a conversation-first approach, averaging 14.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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