T Mulligan

T Mulligan

@mullied

🎧 Music Producer ✍🏻 Lyrics Writer 🎼 Beat Maker 📖 Blogger 👩🏼‍🎤#5 NZ Song x 1 👨🏼‍🎤#1 Bubbling Songs x 2 🥈 Runner Up Adult Blog Of Year '17

Tauranga, New Zealand Joined 2012-10-06 Date of Analysis: Dec 16, 2025

198,296

Followers

1,298

Following

7,746

Tweets

416.9

Avg Engagement

56

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @mullied's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-10-06
  • Verification:No
  • Location:Tauranga, New Zealand

Data Summary

  • Tweets Analyzed:3,141
  • Avg Likes per Tweet:8.6
  • Avg Retweets per Tweet:408.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,141 tweets

Mullied's tweets receive a high number of likes and retweets, indicating strong audience interaction. Their content often includes links to music and blogs, driving traffic and engagement.

8.6

Avg Likes/Tweet

408.4

Avg Retweets/Tweet

26,870

Total Likes

1,282,713

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

0

Median Retweets

27

75th Percentile

309,919

Top Tweet

2.1

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

33.4%

Original

49.6%

Replies

9.4%

Retweets

7.7%

Quotes

0.0%

Threads

0.2%

With Media

42.2%

With Links

41.2%

With #Tags

63.0%

With @Mentions

49.6%

With Emojis

82

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.49

Reply/Original Ratio

0.82

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

69.1%

Weekday Posts

30.9%

Weekend Posts

Top Hashtags

#blog (79) #swipeher (46) #tattoo (45) #badluck (39) #mullydates (38) #valentinesdaydate (38) #brotheldate (36) #tattoos (35) #sydneydate (30) #tattooed (28)

Most Mentioned

@davemeltzerwon (88) @toksfale (88) @mullied (71) @ssfcrabbitohs (54) @helen_wood86 (48) @bryanalvarez (46) @spotifynz (27) @mauroranallo (26) @nikkidelano (25) @nrl (22)

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Content Strategy Analysis

Based on 3,141 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,048 (33%)
Replies 1,557 (50%)
Retweets 295 (9%)
Quote Tweets 241 (8%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 295 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,141 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

Their audience is likely music enthusiasts, bloggers, and individuals interested in personal stories and relationship advice. They also attract fans of their musical collaborations and blog content.

Below Average

Audience Quality

39.4%

Suspicion Index

51.3%

Low-Quality %

7

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

70.7%

Empty Bio

47.9%

<10 Tweets

8.7%

Mass Following (>2K)

0.0%

New (<90 days)

87.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.3%

No URL

32.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

124,232,726

Total Potential Reach

7

Median Follower Reach

21

75th Percentile Reach

1.9%

>1K followers

0.8%

>10K followers

0.5%

>50K followers

0.4%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

25.7%

Creators

12,856 accounts

26.4%

Consumers

13,194 accounts

47.9%

Dormant

23,950 accounts

105

Verified Followers

0.21% of total

2.3%

Professional Bios

founder, dev, analyst, etc.

0.01

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (312) Москва (113) Indonesia (112) Ukraine (73) Brasil (62) Los Angeles, CA (61) USA (59) London (56) Russia (56) London, England (54)

113

Verified Followers

0.11% of total

8,996

Protected Accounts

8.91% of total

11 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,099,796 Wrestler Wrestling, Motivation, Self-promotion
@GordonRamsay 7,695,984 Chef Cooking, Food, Restaurants
@DJPaulyD 3,599,802 DJ Music, DJing, Booking
@AnselElgort 3,124,736 Actor Actor, Music, Travel
@Tyson_Fury 2,249,735 Boxer Boxing, Fitness, Motivation
@GazGShore 2,133,212 Reality TV Star Reality TV, Fitness, Fashion
@6BillionPeople 2,033,745 - -
@PaulaAbdul 1,965,431 Singer Dance, Music, Love
@kskgroup2017 1,777,518 Entrepreneur Angel investor, Entrepreneur, Soccer
@AndrewYang 1,698,406 Entrepreneur Entrepreneur, UBI, Human-Centered Economy

Top Keywords in Follower Bios

love (1,351) life (967) follow (482) music (475) live (393) twitter (330) world (323) make (298) family (294) god (268)

Top Hashtags in Follower Bios

#followback (30) #mufc (23) #1 (18) #bitcoin (16) #btc (15) #teamfollowback (14) #ggmu (14) #music (13) #nft (12) #ktbffh (11)

25,544

Followers With Bio

75,448

Followers Without Bio

25.29%

% With Bio

74.71%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,141 analyzed

855,495

Combined Engagement

0

Total Likes

855,495

Total Retweets

171,099

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Music Production Blogging Personal Storytelling Relationship Advice Music Promotion

Key Insights & Takeaways

Mullied's content is highly interactive with a significant number of likes and retweets. They frequently share links to music and blogs, suggesting a focus on driving traffic and engagement. Their personal and creative content, such as relationship songs and dating advice, resonates well with their audience.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 198,296
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @mullied reveals an well-established Twitter presence with 198,296 followers. The account demonstrates a conversation-first approach, averaging 416.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025