MAS SP - Museu de Arte Sacra de São Paulo

MAS SP - Museu de Arte Sacra de São Paulo

@MuseuArteSacra

O Museu de Arte Sacra de São Paulo é uma das mais importantes e antigas instituições do gênero no país.

Av. Tiradentes, 676, São Paulo https://linktr.ee/museuartesacra Joined 2009-07-08 Date of Analysis: Dec 16, 2025

178,490

Followers

2,795

Following

16,337

Tweets

9.0

Avg Engagement

438

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MuseuArteSacra's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-07-08
  • Verification:No
  • Location:Av. Tiradentes, 676, São Paulo

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:7.4
  • Avg Retweets per Tweet:1.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account has moderate engagement with an average of 60 likes and 15 retweets per tweet. Engagement seems to be consistent across its content.

7.4

Avg Likes/Tweet

1.7

Avg Retweets/Tweet

23,990

Total Likes

5,394

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

4

Median Likes

1

Median Retweets

14

75th Percentile

105

Top Tweet

0.05

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

45.4%

Original

49.2%

Replies

1.1%

Retweets

4.2%

Quotes

0.0%

Threads

1.8%

With Media

53.4%

With Links

84.4%

With #Tags

46.3%

With @Mentions

30.1%

With Emojis

199

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.08

Reply/Original Ratio

3.83

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

81.6%

Weekday Posts

18.4%

Weekend Posts

Top Hashtags

#obradasemana (1566) #quizmas (313) #museumweek (304) #mas (236) #dyk (171) #quedarteencasa (145) #massp (125) #vempromas (111) #artesacra (88) #museudeartesacra (77)

Most Mentioned

@museuartesacra (697) @ellem_y (314) @luhaucks (216) @rachel_azeredo (198) @adilsoncapel (187) @jairofedel (169) @miyaharaluciana (156) @girlandiamjesus (132) @exvotosdobrasil (122) @ocyaradamasio (108)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,477 (45%)
Replies 1,599 (49%)
Retweets 36 (1%)
Quote Tweets 138 (4%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 36 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is likely art and history enthusiasts, as well as those interested in cultural institutions. The followers may include students, educators, and local community members.

Below Average

Audience Quality

40.3%

Suspicion Index

57.7%

Low-Quality %

2

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

61.3%

Empty Bio

65.3%

<10 Tweets

4.9%

Mass Following (>2K)

0.0%

New (<90 days)

80.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.0%

No URL

54.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

15,976,525

Total Potential Reach

2

Median Follower Reach

14

75th Percentile Reach

1.9%

>1K followers

0.3%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

20.4%

Creators

10,205 accounts

14.3%

Consumers

7,152 accounts

65.3%

Dormant

32,643 accounts

23

Verified Followers

0.05% of total

2.1%

Professional Bios

founder, dev, analyst, etc.

0.02

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Sao Paulo, Brazil (1,154) São Paulo, Brasil (979) Brasil (866) São Paulo (540) Brazil (402) Rio de Janeiro, Brazil (335) Rio de Janeiro, Brasil (224) Rio de Janeiro (193) Belo Horizonte, Brazil (89) Salvador, Brazil (78)

24

Verified Followers

0.02% of total

4,927

Protected Accounts

4.88% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@CatracaLivre 1,849,845 Influencer Positive change, community empowerment, social impact
@danielamercury 936,136 Singer Music, Axé, Queen
@CARPINEJAR 844,021 Escritor Writing, Author, Contact
@anterogreco 692,250 Journalist music, literature, philosophy
@MTurismo 585,741 Government Travel, Tourism, Brazil
@elolmedo_mx 585,173 Museum Frida Kahlo, Diego Rivera, arte popular
@djkingassassin 472,271 DJ Music, Club, Producer
@papelpop 439,710 Entertainment cinema, música, séries
@redhistoria 320,172 Historian History, Archaeology, Culture
@MilagrosSocorro 304,190 Journalist Politics, Literature, Journalism

Top Keywords in Follower Bios

nao (3,016) musica (2,019) vida (1,859) series (1,308) deus (1,296) amo (1,145) tudo (1,116) voce (993) anos (990) filmes (972)

Top Hashtags in Follower Bios

#arte (27) #art (25) #sdv (23) #forabolsonaro (21) #cultura (13) #deus (10) #timbeta (9) #btsbbmas (9) #mu (8) #lula2022 (7)

40,002

Followers With Bio

60,995

Followers Without Bio

39.61%

% With Bio

60.39%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

397

Combined Engagement

348

Total Likes

49

Total Retweets

79

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Sacred Art Cultural Heritage Historical Events Education Museum Activities
MAS SP - Museu de A…
@MuseuArteSacra

Hoje é dia de comemorar o aniversário do @MuseuArteSacra. 🎉🏦 Há cinquenta anos estamos abertos ao público com a missão de conservar, estudar e exibir um acervo que perpassa séculos encantando a todos que nos visitam. https://t.co/VQFMEO0arv

2020-06-29
Retweets: 16 Likes: 89 Engagement: 105
MAS SP - Museu de A…
@MuseuArteSacra

A primeira câmera fotográfica chegou ao Brasil em 1840, e por isso, hoje comemoramos o Dia do Fotógrafo e da fotografia! 📸 O registro abaixo é da década de 80 feito por Gui von Schmidt e publicado no livro “Museu de Arte Sacra - Mosteiro da Luz” (1987). #MAS 🤩 https://t.co/g2KWI

2022-01-08
Retweets: 6 Likes: 76 Engagement: 82
MAS SP - Museu de A…
@MuseuArteSacra

2022 chegou e já estamos com as portas abertas para recebê-lo da melhor maneira possível. 😉🤩 E assim como o novo ano chegou, você também pode chegar por aqui e visitar o #MAS a partir do dia 04/01. Vamos iniciar esse ano com muita arte, cultura e conhecimento ? https://t.co/deN

2022-01-03
Retweets: 5 Likes: 67 Engagement: 72
MAS SP - Museu de A…
@MuseuArteSacra

E para animar a sexta-feira não resistimos ao #dollypartonchallenge . ☺️ https://t.co/2Eb3hHNW6n

2020-01-24
Retweets: 15 Likes: 56 Engagement: 71
MAS SP - Museu de A…
@MuseuArteSacra

O #ConteMAS dessa semana é São Miguel Arcanjo, datado do século XVIII, procedente de Portugal e que pertenceu a antiga Sé de São Paulo.😇👏 Hoje católicos do mundo todo celebram o Dia de São Miguel Arcanjo. Para judeus e muçulmanos, Miguel também é lembrado como protetor! https://

2021-09-29
Retweets: 7 Likes: 60 Engagement: 67

Key Insights & Takeaways

The account often highlights historical and cultural milestones, which aligns with its mission and educational goals. It uses special dates and events to increase engagement and relevance. The content is informative and educational, appealing to a broad audience interested in art and history.

Strengths

  • + Established follower base of 178,490
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MuseuArteSacra reveals an growing Twitter presence with 178,490 followers. The account demonstrates a conversation-first approach, averaging 9.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025