Music Week
Music business news, events, charts & everything in between.
205,105
Followers
2,819
Following
74,244
Tweets
294.0
Avg Engagement
2,440
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MusicWeek's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-06
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,241
- Avg Likes per Tweet:36.0
- Avg Retweets per Tweet:258.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,241 tweetsThe account sees strong engagement with an average of 5,643 likes and 1,124 retweets per tweet. Its content is well-received, indicating relevance and value to its followers.
36.0
Avg Likes/Tweet
258.0
Avg Retweets/Tweet
116,802
Total Likes
836,027
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
10
75th Percentile
347,136
Top Tweet
1.43
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
57.4%
Original
0.2%
Replies
42.3%
Retweets
0.0%
Quotes
0.0%
Threads
0.1%
With Media
78.6%
With Links
18.8%
With #Tags
71.0%
With @Mentions
7.1%
With Emojis
133
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
97.7%
Weekday Posts
2.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,241 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,372 retweets (42% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,241 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes music industry professionals, artists, and fans interested in chart-topping acts and industry trends. It also attracts those looking for event coverage and business insights.
Average
Audience Quality
28.4%
Suspicion Index
31.5%
Low-Quality %
19
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.8%
Empty Bio
40.6%
<10 Tweets
12.4%
Mass Following (>2K)
0.0%
New (<90 days)
57.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.1%
No URL
28.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
82,124,137
Total Potential Reach
19
Median Follower Reach
147
75th Percentile Reach
6.5%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37.9%
Creators
18,938 accounts
21.5%
Consumers
10,763 accounts
40.6%
Dormant
20,299 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
750
Verified Followers
0.74% of total
9,213
Protected Accounts
9.12% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Pink | 31,289,689 | Musician | Music, Activism, Family |
| @JohnCena | 14,100,025 | Wrestler | Wrestling, Motivation, Self-promotion |
| @shattawalegh | 3,343,748 | Musician | Music, Dancehall, Africa |
| @gokhanozoguz | 2,523,814 | Musician | music, philosophy, existentialism |
| @bmthofficial | 1,919,329 | Musician | Music, Survival, Horror |
| @saatchi_gallery | 1,850,722 | Art Gallery | contemporary art, culture, London grads |
| @gregjames | 1,584,836 | Radio Host | Radio, author, cricket |
| @KinaataGh | 1,535,804 | Musician | Music, EffiaKuma, TeamMooove |
| @MariMoon | 1,447,853 | Influencer | Art, Music, Travel |
| @ArmaanMalik22 | 1,420,916 | Singer | Music, Love, Singer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
71,858
Followers With Bio
29,138
Followers Without Bio
71.15%
% With Bio
28.85%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,241 analyzed743,398
Combined Engagement
0
Total Likes
743,398
Total Retweets
148,680
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @taylorswift13: Midnights, the stories of 13 sleepless nights scattered throughout my life, will be out October 21. Meet me at midnight.…
RT @rihanna: . https://t.co/7oCnFsZH5U
RT @Spotify: And before the clock could even strike midnight on October 22nd, Taylor Swift broke the record for most-streamed album in a si…
RT @fleetwoodmac: https://t.co/NhXmJjWLtt
RT @ArcticMonkeys: The new album from Arctic Monkeys, ‘The Car’ is out 21st October. Pre-order now https://t.co/QWACEVpsAr https://t.co/rIm…
Key Insights & Takeaways
The account frequently highlights high-profile artists like Louis Tomlinson, indicating a focus on major industry figures. It emphasizes collaboration with industry partners such as BMG, suggesting strategic partnerships are a key part of its content. The inclusion of chart analysis and event coverage shows a strong emphasis on real-time and data-driven content.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 205,105
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MusicWeek reveals an well-established Twitter presence with 205,105 followers. The account demonstrates a content-creator strategy, averaging 294.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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