🏹 My Nottingham
Official twitter page of Nottingham City Council. For customer service enquiries please call 0115 915 5555 or visit https://nottinghamcity.gov.uk/
123,795
Followers
1,420
Following
38,942
Tweets
26.8
Avg Engagement
744
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MyNottingham's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-20
- Verification:No
- Location:Nottingham
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:5.8
- Avg Retweets per Tweet:21.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a steady level of engagement with an average of 664 likes and 99 retweets per tweet. Engagement is likely higher during major events or announcements related to local sports.
5.8
Avg Likes/Tweet
21.0
Avg Retweets/Tweet
18,689
Total Likes
68,352
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
2
Median Retweets
8
75th Percentile
23,127
Top Tweet
0.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
42.9%
Original
14.3%
Replies
40.3%
Retweets
2.5%
Quotes
0.0%
Threads
2.0%
With Media
58.9%
With Links
26.1%
With #Tags
55.5%
With @Mentions
46.0%
With Emojis
188
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.33
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.1%
Weekday Posts
7.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,310 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is residents of Nottingham and local stakeholders interested in city news and events. The account also targets sports fans, especially those following Nottingham Forest Football Club.
Average
Audience Quality
31.0%
Suspicion Index
47.2%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
55.0%
Empty Bio
49.6%
<10 Tweets
6.2%
Mass Following (>2K)
0.0%
New (<90 days)
54.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.1%
No URL
39.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
38,134,202
Total Potential Reach
7
Median Follower Reach
87
75th Percentile Reach
5.1%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.4%
Creators
16,221 accounts
18.0%
Consumers
9,003 accounts
49.6%
Dormant
24,776 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
163
Verified Followers
0.16% of total
7,190
Protected Accounts
7.12% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,283 | Wrestler | Wrestling, Motivation, Self-promotion |
| @BeatsByAssassin | 2,261,086 | Multitalented | Actor, Director, Rapper |
| @britishmuseum | 2,067,708 | Museum | History, Art, Culture |
| @6BillionPeople | 2,032,989 | - | - |
| @KameronBennett | 1,823,206 | DJ | Music, DJing, Booking |
| @professorgreen | 1,665,643 | Musician | Music, Food, Philosophy |
| @StuartBroad8 | 1,367,050 | Cricketer | Cricket, Notts CCC, England |
| @AdleneGUEDIOURA | 1,205,977 | Footballer | Football, Algeria, TiriBark |
| @NHSMillion | 795,733 | Supporters | Gratitude, Support, Campaign |
| @iownjd | 776,771 | Lawyer | learn, inspire, engage |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
41,473
Followers With Bio
59,526
Followers Without Bio
41.06%
% With Bio
58.94%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed41,738
Combined Engagement
1,899
Total Likes
39,839
Total Retweets
8,348
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @MartinSLewis: Pls share to stop confusion. THERE IS NO £2,500 CAP ON ENERGY BILLS. Instead the new 1 Oct guarantee, like the old cap…
RT @MartinSLewis: Pls share. Thurs 31 Mar is energy #MeterReadingDay So firms can't assign some of your current usage to April when rates…
RT @HMD_UK: Today is #HolocaustMemorialDay - the international day to remember the 6 million Jews murdered during the Holocaust, alongside…
I mean WOW. This city, this club, this picture. Such an incredible day. YOU REDS. @NFFC #nottinghamforest #NFFC https://t.co/jJMmGxNZWD
RT @WorldBookDayUK: It’s #WorldBookDay! We're celebrating 25 years of changing lives through a love of shared reading.🎉 Reading for pleasu…
Key Insights & Takeaways
The account frequently collaborates with Nottingham Forest Football Club, highlighting the strong community ties and local pride. Content often revolves around significant local events, such as sports milestones and city-wide celebrations. There is a focus on public engagement through events and promotions, encouraging community participation.
Strengths
- + Established follower base of 123,795
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MyNottingham reveals an growing Twitter presence with 123,795 followers. The account demonstrates a content-creator strategy, averaging 26.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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