OddBalls
The underwear brand that everyone is talking about! We have donated over £850k to different charities since 2014! 🙌
86,659
Followers
2,308
Following
220,650
Tweets
7.3
Avg Engagement
129
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @myoddballs's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-03-13
- Verification:No
- Location:Newcastle Upon Tyne, England
Data Summary
- Tweets Analyzed:3,241
- Avg Likes per Tweet:6.1
- Avg Retweets per Tweet:1.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,241 tweetsThe account averages 303 likes and 85 retweets per tweet, indicating a moderately engaged audience. The use of competitions and interactive content helps drive engagement and follower interaction.
6.1
Avg Likes/Tweet
1.2
Avg Retweets/Tweet
19,801
Total Likes
3,924
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
8
75th Percentile
934
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
31.1%
Original
59.7%
Replies
7.8%
Retweets
1.5%
Quotes
0.0%
Threads
2.1%
With Media
64.7%
With Links
7.3%
With #Tags
75.3%
With @Mentions
76.7%
With Emojis
159
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.92
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.4%
Weekday Posts
22.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,241 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 252 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,241 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily interested in fashion, charity, and sports, as evidenced by the brand's focus on collaborations with athletes and charitable causes. They are active on Twitter and enjoy participating in competitions and discussions.
Good
Audience Quality
15.4%
Suspicion Index
20.3%
Low-Quality %
123
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.6%
Empty Bio
10.0%
<10 Tweets
14.6%
Mass Following (>2K)
0.0%
New (<90 days)
26.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.9%
No URL
6.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
10,687,227
Total Potential Reach
123
Median Follower Reach
384
75th Percentile Reach
10.8%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
74.2%
Creators
7,418 accounts
15.8%
Consumers
1,582 accounts
10.0%
Dormant
1,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
50
Verified Followers
0.5% of total
961
Protected Accounts
9.61% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CPFC | 1,425,479 | Football Club | Football, Selhurst Park, Official |
| @Jamiehuwroberts | 348,926 | Rugby Player | Rugby, Doctor, Welsh |
| @10inchlondon | 336,201 | - | - |
| @fredsirieix1 | 243,657 | Wine Ambassador | Wine, Life, Learning |
| @conquerer1 | 236,151 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @NevilleSouthall | 190,880 | Footballer | sex workers, trans people, mental health issues |
| @the_wod_pod | 187,399 | - | - |
| @bglendenning | 151,751 | - | - |
| @Robinwindsor | 132,076 | Dancer | - |
| @Harlequins | 124,947 | Sports Team | Rugby, Tickets, Early bird |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,543
Followers With Bio
3,457
Followers Without Bio
65.43%
% With Bio
34.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,241 analyzed3,055
Combined Engagement
1,943
Total Likes
1,112
Total Retweets
611
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
We’re deeply saddened to hear that rugby legend Doddie Weir OBE has died. An inspiration on and off the pitch, Doddie campaigned and raised awareness on behalf of those with MND. We continue to be proud supporters of the @MNDoddie5 and their incredible work. https://t.co/chZX3t
🤩 COMPETITION! WIN a pair of our NEW Swimming Shorts! 🏝 We have one of 5 PAIRS to give away! To enter - RE-TWEET & FAVOURITE / LIKE this tweet! 👌✅ CHECK THEM OUT - https://t.co/skKeG3ONrn https://t.co/eSYaxZ2ICe
Anyone else spot the OddBalls on @Wrexham_AFC's number 10, @PMullin7 just now?! 👀 Bonus point if you can name the design! 🧐 https://t.co/zcI3koo79e
RT @myoddballs: 🤩 COMPETITION! WIN a pair of our NEW Swimming Shorts! 🏝 We have one of 5 PAIRS to give away! To enter - RE-TWEET & FAVOURITE / LIKE this tweet! 👌✅ CHECK THEM OUT - https://t.co/skKeG3ONrn https://t.co/eSYaxZ2ICe
PLEASE HELP & SHARE! We had thousands of pairs of underwear stolen last night from a lorry delivering them to our HQ. Please get in touch if you have any information or see anything being sold. Thank you, OddBalls X https://t.co/dCg1XXz5kV
Key Insights & Takeaways
The brand leverages its charitable efforts to build a positive public image and connect with its audience. Interactive content such as competitions and polls increases user participation and engagement. Collaborations with athletes and sports teams help expand the brand's reach and relevance.
Strengths
- + Established follower base of 86,659
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @myoddballs reveals an growing Twitter presence with 86,659 followers. The account demonstrates a conversation-first approach, averaging 7.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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