永谷園公式
永谷園の公式アカウントです。商品の魅力を伝えるさまざまな企画を広報社員がお知らせします！(基本的に土日祝はお休みしています) お返事しきれないこともあるかと思いますがご了承ください。商品・サービスへのお申し出についてはhttps://www.nagatanien.co.jp/consumer/までお願いいたします。
117,846
Followers
247
Following
54,536
Tweets
56.8
Avg Engagement
425
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @nagatanien_jp's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2017-04-07
- Verification:No
- Location:東京 港区
Data Summary
- Tweets Analyzed:3,204
- Avg Likes per Tweet:24.8
- Avg Retweets per Tweet:32.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,204 tweetsThe account has high engagement with an average of 2,640 likes and 6,584 retweets per tweet. It frequently runs interactive campaigns that encourage followers to retweet and follow for a chance to win prizes.
24.8
Avg Likes/Tweet
32.0
Avg Retweets/Tweet
79,305
Total Likes
102,658
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
3
75th Percentile
27,615
Top Tweet
0.48
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
15.2%
Original
76.2%
Replies
1.5%
Retweets
7.1%
Quotes
0.0%
Threads
0.0%
With Media
82.6%
With Links
4.8%
With #Tags
79.4%
With @Mentions
91.7%
With Emojis
116
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
5.03
Reply/Original Ratio
4.73
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
98.3%
Weekday Posts
1.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,204 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 48 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,204 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely food enthusiasts, especially those interested in instant noodles and convenience foods. Followers are likely interested in promotions, new product launches, and engaging with brand content.
Average
Audience Quality
25.0%
Suspicion Index
20.2%
Low-Quality %
43
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.6%
Empty Bio
3.8%
<10 Tweets
27.1%
Mass Following (>2K)
0.0%
New (<90 days)
67.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.7%
No URL
2.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7,159,679
Total Potential Reach
43
Median Follower Reach
189
75th Percentile Reach
8.4%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
91.8%
Creators
9,176 accounts
4.4%
Consumers
441 accounts
3.8%
Dormant
383 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
34
Verified Followers
0.34% of total
374
Protected Accounts
3.74% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @mainooyatsu | 742,270 | Cookbook Author | Cooking, Recipes, Happiness |
| @ArturGalata | 422,286 | Author | Japan, Comic Essay, Cake baking |
| @kohmi | 352,064 | Singer | music, singer-songwriter, TikTok |
| @kikkoman_desu | 340,927 | Food Industry | Food, Memories, Products |
| @daieiOFFICIAL | 294,184 | Retail | food, lifestyle, supermarket |
| @FUTABA_SACRE | 196,525 | Food Industry | food, official, social media |
| @TOSHIBA_LS | 172,398 | Appliances | home appliances, new products, campaigns |
| @kogure | 139,648 | Blogger | Travel, Technology, Blogging |
| @lkQDSNT1BhrOCHd | 114,936 | - | - |
| @Toei_kansai | 103,097 | Entertainment | Movies, TV, Events |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,242
Followers With Bio
3,758
Followers Without Bio
62.42%
% With Bio
37.58%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,204 analyzed94,321
Combined Engagement
14,734
Total Likes
79,587
Total Retweets
18,864
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
／ オートミールを美味しく楽しむ 「オートミール専用スープごはんの素」 🌐 #旅するSOUPMEAL ＼ 発売記念フォロー＆RTキャンペーン開催🎯 Amazonギフト券5,000円分を 抽選で30名様に🎁 ① @nagatanien_jpをフォロー ② 本投稿をRT✨
ラーメン好きが唸る一杯✨ #二夜干しラーメンプレミアム フォロー＆RTキャンペーン開催‼ 二夜干し熟成ラーメンTHE PREMIUM(12食入)を 抽選で10名様に🎁 ① @nagatanien_jp をフォロー ② 本投稿をRT✨ 1/15〆切 #ぷれらー運試し をつけて引用RTで当選確率UP🙌 商品詳細▶️ https://t.co/zJQ4NWrI0j https://t.co/3xOCupEOzL
＼5/17は #お茶漬けの日🍚🍵／ 記念日に先駆けてフォロー&RTキャンペーンを実施中！ 抽選で永谷園バラエティセットをプレゼント🎁 みなさんのご応募をお待ちしております✨ ■応募方法 ① 当アカウントをフォロー ② この投稿をRT ※非公開アカウントの場合は応募対象外となります https://t.co/R8rB9W308v
RT @livedoornews: 【発売70周年】永谷園の看板商品「お茶づけ海苔」懐かしのCMが復活 https://t.co/rmWnq5HFO3 1997年のCM「ただいまお茶づけ中」編を再び放映中。「日本一おいしそうに食べる男性」として話題を呼んだCMをそのまま放映し、懐かしさや目新しさを通じて幅広い世代にお茶づけの魅力を伝える。 https://t.co/YEJxUFWCPA
＼永谷園×和平フレイズ コラボキャンペーン！／ #なっとうの友 で #お茶づけ を楽しむ 明らかに納豆茶づけ推しなコラボがついに実現！！ セットで10名様にプレゼント♪ 【応募方法】 ① @nagatanien_jp と @waheifreiz をフォロー ②この投稿をＲＴ 【締切】 2021年6月24日23:59まで https://t.co/0fJXTVZfBL
Key Insights & Takeaways
The account uses promotional campaigns with giveaways to boost engagement and follower growth. It leverages trending topics and celebrity news to create emotional connections with followers. It focuses on product promotion and customer interaction through interactive content.
Strengths
- + Established follower base of 117,846
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @nagatanien_jp reveals an growing Twitter presence with 117,846 followers. The account demonstrates a conversation-first approach, averaging 56.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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