National Association of REALTORS®
The National Association of REALTORS® is America’s largest trade association with more than 1.5MM members. #REALTORS #ThatsWhoWeR
331,038
Followers
6,670
Following
66,574
Tweets
16.6
Avg Engagement
3,703
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @nardotrealtor's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-03-07
- Verification:Yes
- Location:Chicago, IL
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:9.2
- Avg Retweets per Tweet:7.4
- Followers Analyzed:50,000
- Following Analyzed:25
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 109 likes and 68 retweets per tweet. The content is well-received, particularly when it aligns with national holidays and community values.
9.2
Avg Likes/Tweet
7.4
Avg Retweets/Tweet
29,988
Total Likes
23,961
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
4
Median Retweets
20
75th Percentile
254
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
87.9%
Original
2.1%
Replies
8.6%
Retweets
1.5%
Quotes
0.0%
Threads
0.8%
With Media
91.9%
With Links
18.0%
With #Tags
23.1%
With @Mentions
0.4%
With Emojis
201
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.17
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.6%
Weekday Posts
19.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 278 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes real estate professionals, industry stakeholders, and the general public interested in real estate news. The content also resonates with veterans and patriotic audiences.
Average
Audience Quality
20.9%
Suspicion Index
24.3%
Low-Quality %
19
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.2%
Empty Bio
30.7%
<10 Tweets
9.4%
Mass Following (>2K)
0.0%
New (<90 days)
38.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
60.2%
No URL
19.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,410,638
Total Potential Reach
19
Median Follower Reach
93
75th Percentile Reach
4.2%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.6%
Creators
20,786 accounts
27.7%
Consumers
13,873 accounts
30.7%
Dormant
15,341 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,321
Verified Followers
1.31% of total
8,097
Protected Accounts
8.02% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,364 | Wrestler | Wrestling, Motivation, Self-promotion |
| @AyannaPressley | 1,050,746 | Politician | politics, activism, representation |
| @StartupPro | 981,741 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @ZachBoychuk | 829,494 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @NOH8Campaign | 801,584 | Activism | equality, bullying, discrimination |
| @iownjd | 778,305 | Lawyer | learn, inspire, engage |
| @LarryWentz | 751,763 | Domain Investor | Domain Names, Sasquatch, Cats |
| @katieporteroc | 660,117 | - | - |
| @Rene | 604,380 | Influencer | Good vibes, positivity, wellness |
| @Public_Citizen | 520,098 | Advocacy | Corporate accountability, Government oversight, People power |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
72,947
Followers With Bio
28,052
Followers Without Bio
72.23%
% With Bio
27.77%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed960
Combined Engagement
611
Total Likes
349
Total Retweets
192
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
#NeverForget https://t.co/6NdIa7uCCJ
Thank you to all of our Veterans for your sacrifice and service to our country. https://t.co/psINfB7m3z
National Association of REALTORS® subscribes to a Code of Ethics that sets a higher standard for fairness in housing than any federal law. https://t.co/yYwIyrkh3X
NAR President Vince Malta's statement on the death of George Floyd https://t.co/EsRUXLdEH3
NAR wants to express our deep concern for the people of Ukraine and for all of our members affected by the ongoing violence in Eastern Europe. https://t.co/lgZKyZ99I1
Network & Following Analysis
Based on 25 accounts followedFollowing Quality Signals
Who this account chooses to follow reveals their information diet and network quality.
0.0%
Verified Accounts
0.0%
High Authority (>50K)
48.0%
Dormant Accounts
32.0%
Low Quality
13
Median Reach of Followed Accounts
Heuristic analysis. For ML-powered bot detection, try our Bot Detector.
92.0%
Individuals
23 accounts
8.0%
Brands/Orgs
2 accounts
0.0%
Media/News
0 accounts
Most Influential Accounts They Follow
Key Insights & Takeaways
The account leverages national holidays and community events to boost engagement. It emphasizes the role of REALTORS® in supporting veterans and the community. Content that highlights the association's mission and values tends to perform well.
Strengths
- + Established follower base of 331,038
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @nardotrealtor reveals an growing Twitter presence with 331,038 followers. The account demonstrates a content-creator strategy, averaging 16.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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