NASA's Perseverance Mars Rover
NASA Mars rover, exploring since February 2021. Hobbies: Photography, collecting rocks, off-roading. 🚀 Team HQ @NASAJPL (Verification: https://www.nasa.gov/social-media/)
3,088,648
Followers
40
Following
1,147
Tweets
8,220.3
Avg Engagement
7,951
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NASAPersevere's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2020-02-26
- Verification:Yes
- Location:Jezero Crater, Mars
Data Summary
- Tweets Analyzed:1,030
- Avg Likes per Tweet:7,048.3
- Avg Retweets per Tweet:1,171.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 1,030 tweetsPerseverance's tweets receive high engagement, with an average of 255,991 likes and 49,938 retweets per tweet. The account's verified status and consistent posting contribute to its strong engagement rates.
7,048.3
Avg Likes/Tweet
1,171.9
Avg Retweets/Tweet
7,259,760
Total Likes
1,207,107
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
920
Median Likes
170
Median Retweets
6,780
75th Percentile
1,119,806
Top Tweet
2.66
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
41.4%
Original
42.7%
Replies
9.8%
Retweets
6.1%
Quotes
0.0%
Threads
2.1%
With Media
71.9%
With Links
38.7%
With #Tags
56.4%
With @Mentions
17.3%
With Emojis
196
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.03
Reply/Original Ratio
0.62
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.1%
Weekday Posts
7.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 1,030 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 101 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 1,030 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily space enthusiasts, science lovers, and the general public interested in Mars exploration. It includes educators, students, and media outlets seeking real-time updates.
Below Average
Audience Quality
38.3%
Suspicion Index
56.7%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
64.5%
Empty Bio
60.2%
<10 Tweets
3.4%
Mass Following (>2K)
0.0%
New (<90 days)
76.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.2%
No URL
48.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7,696,312
Total Potential Reach
3
Median Follower Reach
19
75th Percentile Reach
1.6%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
21.8%
Creators
10,899 accounts
18.0%
Consumers
9,005 accounts
60.2%
Dormant
30,096 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
897
Verified Followers
0.89% of total
11,105
Protected Accounts
11.0% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @60Minutes | 1,267,647 | Journalist | Investigative reporting, Interviews, Profiles |
| @LeBronJames | 1,005,554 | - | - |
| @blessed_213 | 724,651 | Adult entertainer | Coffee, Bisexual, Onlyfans |
| @Earth_Updates | 634,326 | - | - |
| @lenaaabby_ | 505,338 | - | - |
| @BJMendelson | 450,857 | - | - |
| @DrAnthony | 449,894 | Doctor | Work, Stuff |
| @DrBeniRusani | 379,767 | Cardiologist | Cardiology, Heart Institute, Apolitical |
| @EvanKirstel | 343,765 | Tech Influencer | Tech, B2B, Social media |
| @SwatiLakra_IPS | 190,567 | Police | Women Safety, She Teams, Bharosa Centers |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
43,654
Followers With Bio
57,345
Followers Without Bio
43.22%
% With Bio
56.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 1,030 analyzed2,432,618
Combined Engagement
2,007,748
Total Likes
424,870
Total Retweets
486,524
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Hello, world. My first look at my forever home. #CountdownToMars https://t.co/dkM9jE9I6X
I’m safe on Mars. Perseverance will get you anywhere. #CountdownToMars
Your front-row seat to my Mars landing is here. Watch how we did it. #CountdownToMars https://t.co/Avv13dSVmQ
You wouldn’t believe what I just saw. More images and video to come... #MarsHelicopter https://t.co/PLapgbHeZU https://t.co/mbiOGx4tJZ
An open horizon, with so much to explore. Can’t wait to get going. #CountdownToMars https://t.co/hAaxeVGs04
Key Insights & Takeaways
The account uses hashtags like #CountdownToMars to build anticipation and community around its mission. It shares behind-the-scenes content, such as landing footage and mission updates, to keep followers informed and excited. The rover's 'hobbies' like photography and collecting rocks humanize the mission and make it relatable.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 3,088,648
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NASAPersevere reveals an exceptionally influential Twitter presence with 3,088,648 followers. The account demonstrates a conversation-first approach, averaging 8,220.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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