NBC2
#1 News and weather site in Southwest Florida
99,720
Followers
1,381
Following
120,410
Tweets
4.1
Avg Engagement
726
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NBC2's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-01-17
- Verification:No
- Location:Southwest Florida
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.2
- Avg Retweets per Tweet:0.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsOn average, each tweet receives around 231 likes and 28 retweets, showing moderate engagement. The account's content often sparks discussion, especially on politically charged topics.
3.2
Avg Likes/Tweet
0.9
Avg Retweets/Tweet
10,341
Total Likes
2,849
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
553
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
99.1%
Original
0.0%
Replies
0.5%
Retweets
0.4%
Quotes
0.0%
Threads
0.3%
With Media
99.8%
With Links
0.1%
With #Tags
0.8%
With @Mentions
40.5%
With Emojis
174
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.87
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
86.1%
Weekday Posts
13.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 15 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is residents of Southwest Florida who rely on NBC2 for local news and weather updates. The account also attracts national attention due to its coverage of state-level political and social issues.
Average
Audience Quality
33.2%
Suspicion Index
50.8%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
62.8%
Empty Bio
48.9%
<10 Tweets
7.0%
Mass Following (>2K)
0.0%
New (<90 days)
60.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.9%
No URL
38.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,972,070
Total Potential Reach
6
Median Follower Reach
53
75th Percentile Reach
3.7%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.3%
Creators
3,332 accounts
17.8%
Consumers
1,780 accounts
48.9%
Dormant
4,888 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
103
Verified Followers
1.03% of total
1,093
Protected Accounts
10.93% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @krassenstein | 743,545 | Journalist | Investigative journalism, Fighting hate, Conspiracy theories |
| @williamtincup | 250,151 | HR Influencer | HR, Technology, Recruiting |
| @Arab_Storms | 145,660 | - | - |
| @DrBrianWeiss | 121,999 | Psychiatrist | Psychiatry, Regression Therapy, Past Lives |
| @whatonnetflix | 84,131 | Entertainment News | TV shows, Movies, News |
| @jameslhbartlett | 76,779 | Entrepreneur | Business, Innovation, Life-long Learning |
| @MarioDB | 74,411 | Politician | Transportation, Housing, Urban Development |
| @LizSzabo | 69,928 | Health Reporter | Health, Reporting, Writing |
| @CurtisHouck | 69,453 | Managing Editor | Caps, Nats, NASCAR |
| @cityftmyers | 64,479 | Government | Fort Myers, South Florida, Official |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,722
Followers With Bio
6,278
Followers Without Bio
37.22%
% With Bio
62.78%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed1,904
Combined Engagement
1,727
Total Likes
177
Total Retweets
381
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Florida Gov. Ron DeSantis announced plans to block state colleges from having programs on diversity, equity and inclusion, and critical race theory. ⬇ https://t.co/A0bi6BP8XE
NEW BILL -- Florida Republicans have introduced a bill that would abolish the Democratic Party from operating in the state of Florida. It is called the “Ultimate Cancel Act,” introduced Tuesday afternoon. ⬇ https://t.co/XYJCup4Yu9
BREAKING NEWS - A huge fire was seen billowing on Fort Myers Beach moments ago. Viewer Jennifer Cecil sent in this video. We will provide more information once details are confirmed. https://t.co/kesb57xiy3
BREAKING NEWS - The Florida Board of Education on Wednesday approved a ban on classroom instruction about sexual orientation and gender identity in all grades. https://t.co/I9pcHkxKCe
BREAKING OVERNIGHT 🚨 The Republican-dominated Florida Legislature on Thursday approved a ban on abortions after six weeks of pregnancy. https://t.co/0GAGWN8eNN
Key Insights & Takeaways
The account frequently covers politically sensitive topics such as education policies and social issues, which may drive engagement. It has a strong regional focus, which helps build a loyal local audience. The account's content often aligns with conservative viewpoints, which may influence its audience and engagement patterns.
Strengths
- + Established follower base of 99,720
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NBC2 reveals an growing Twitter presence with 99,720 followers. The account demonstrates a content-creator strategy, averaging 4.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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