NBC Sports Bet
The home of NBC Sports betting content. Always Bet Responsibly. Gambling Problem or Concern? Call 1-800-GAMBLER
317,554
Followers
566
Following
56,050
Tweets
22.5
Avg Engagement
3,168
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NBCSportsBet's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-12-04
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:17.9
- Avg Retweets per Tweet:4.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive around 667 likes and 85 retweets, indicating moderate engagement. The account's verified status at 0.9% suggests a mix of authentic and possibly automated followers.
17.9
Avg Likes/Tweet
4.5
Avg Retweets/Tweet
58,304
Total Likes
14,752
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
3
Median Retweets
22
75th Percentile
3,868
Top Tweet
0.07
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
80.4%
Original
5.9%
Replies
9.6%
Retweets
4.2%
Quotes
0.0%
Threads
0.1%
With Media
91.0%
With Links
37.7%
With #Tags
74.9%
With @Mentions
28.2%
With Emojis
130
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.44
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
66.6%
Weekday Posts
33.4%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 311 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes sports enthusiasts and bettors interested in NFL, college football, and other NBC Sports events. The content is tailored for individuals looking for betting insights and game highlights.
Average
Audience Quality
33.6%
Suspicion Index
47.0%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.0%
Empty Bio
53.1%
<10 Tweets
6.5%
Mass Following (>2K)
0.0%
New (<90 days)
64.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.8%
No URL
40.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,939,654
Total Potential Reach
8
Median Follower Reach
66
75th Percentile Reach
2.7%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
29.0%
Creators
14,504 accounts
17.9%
Consumers
8,967 accounts
53.1%
Dormant
26,529 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
944
Verified Followers
0.93% of total
10,975
Protected Accounts
10.87% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,023 | Wrestler | Wrestling, Motivation, Self-promotion |
| @KameronBennett | 1,812,642 | DJ | Music, DJing, Booking |
| @SinghLions | 1,334,641 | Restaurateur | Food, Travel, Influencer |
| @JDaIey | 1,229,496 | - | - |
| @MatthewBerryTMR | 1,159,066 | Fantasy Analyst | Fantasy Football, Author, Avengers |
| @GolfChannel | 1,057,306 | Sports Broadcaster | Golf, Arnold Palmer, Trees |
| @PKSubban1 | 1,052,358 | Hockey Player | Hockey, New Jersey Devils, Texting |
| @ZachBoychuk | 829,424 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @NOH8Campaign | 801,535 | Activism | equality, bullying, discrimination |
| @KING5Seattle | 711,775 | News Outlet | News, weather, traffic |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,434
Followers With Bio
47,555
Followers Without Bio
52.91%
% With Bio
47.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,764
Combined Engagement
5,121
Total Likes
643
Total Retweets
1,153
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
It could be a long night in Foxborough for Justin Fields against a dominant Patriots defense. https://t.co/dmZTl7Rxgc
Minnesota MIRACLE! #Skol https://t.co/5yhm2eyReo
Jadon Sancho’s beautiful footwork gets the scoring going for Manchester United! #MUFC He was +1600 to score the first goal of the match on @PointsBetUSA. (via @NBCSportsSoccer) | #MUNLIV https://t.co/jO9l0ToNHC
Notre Dame (+145) UPSETS the No. 4 team in the country! @NDonNBC | #GoIrish https://t.co/QBO4rjzV8i
Chase Elliott is your winner at the #Ally400 in Nashville. 🏁 https://t.co/KcBw3UxvUX
Key Insights & Takeaways
The account frequently highlights high-stakes games and underdog victories, which likely drive engagement. It uses hashtags and links to specific game coverage, encouraging interaction and traffic to related content. The emphasis on responsible gambling aligns with regulatory requirements and may influence audience perception.
Strengths
- + Established follower base of 317,554
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NBCSportsBet reveals an growing Twitter presence with 317,554 followers. The account demonstrates a content-creator strategy, averaging 22.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access