NCPD
Sustainable Population for a Prosperous Kenya +254 724 256 202
10,617
Followers
3,533
Following
6,695
Tweets
24.5
Avg Engagement
26
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NCPD_Kenya's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-10-31
- Verification:No
- Location:Chancery Building, 4th Floor;
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:16.4
- Avg Retweets per Tweet:8.1
- Followers Analyzed:9,700
Engagement Analysis
Based on 500 tweetsThe account maintains moderate engagement with an average of 333 likes and 61 retweets per tweet. The use of hashtags and links suggests an effort to drive interaction and awareness.
16.4
Avg Likes/Tweet
8.1
Avg Retweets/Tweet
8,220
Total Likes
4,030
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
5
Median Retweets
25
75th Percentile
1,755
Top Tweet
2.31
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
43.4%
Original
35.8%
Replies
20.8%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
76.6%
With Links
54.8%
With #Tags
81.0%
With @Mentions
4.0%
With Emojis
207
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.82
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.8%
Weekday Posts
6.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 104 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,700 followersThe audience is likely interested in public health, population policies, and development in Kenya. They may include policymakers, healthcare professionals, and community leaders.
Good
Audience Quality
19.7%
Suspicion Index
17.6%
Low-Quality %
153
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.2%
Empty Bio
18.8%
<10 Tweets
23.8%
Mass Following (>2K)
0.0%
New (<90 days)
31.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.8%
No URL
9.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,923,498
Total Potential Reach
153
Median Follower Reach
573
75th Percentile Reach
16.4%
>1K followers
2.7%
>10K followers
1.0%
>50K followers
0.5%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.6%
Creators
5,489 accounts
24.6%
Consumers
2,385 accounts
18.8%
Dormant
1,826 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
163
Verified Followers
1.68% of total
516
Protected Accounts
5.32% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MigunaMiguna | 2,388,300 | Lawyer | Integrity, Fearlessness, Revolution |
| @OleItumbi | 2,145,192 | Strategist | Politics, Communication, Farming |
| @SafaricomPLC | 1,915,248 | Telecommunications | communication, solutions, Kenya |
| @Safaricom_Care | 1,608,235 | Customer Service | Customer service, Support, Assistance |
| @DonaldBKipkorir | 1,372,879 | Lawyer | Corporate Law, Commercial Law, Roman Catholic |
| @Kenyans | 1,309,376 | Media | News, Kenya, Media |
| @ItsMainaKageni | 976,774 | Radio Host | Grace, Faith, MainaAndKingangi |
| @edwinsifuna | 830,172 | Lawyer | Law, Politics, Governance |
| @nonprofitorgs | 774,727 | Nonprofit Advocate | Nonprofits, Digital Marketing, Fundraising |
| @ItsMutai | 720,270 | Activist | Leadership, Governance, Africa |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,257
Followers With Bio
2,443
Followers Without Bio
74.81%
% With Bio
25.19%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed3,519
Combined Engagement
2,961
Total Likes
558
Total Retweets
704
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
This year, we mark #WPD on 11th July, 2022 with the theme; 'End GBV, New HIV Infections & Pregnancy among Adolescents for a Resilient Future'. #WorldPopulationDay2022KE @DrAbeySheikh @Planning_Ke @InteriorKE @KeTreasury @UNFPAKen @NACC_Kenya @gender_ke @KajiadoGov @cbs_ke h
Congratulations, Gen. (Rtd). Julius Karangi, on your appointment as the Board Chairperson of NCPD by H.E. President @WilliamsRuto https://t.co/fAbdWl3StB
Women in Kenya now have an average of 3.4 children per woman. #2022KDHSKIR https://t.co/HY6JmTGt1P
RT @citizentvkenya: The average number of sexual partners among Kenyan men is 7.4 & 2.3 for Kenyan women, a new report by the Kenya Nationa…
Congratulations President-Elect H.E. Dr. @WilliamsRuto and Deputy President-Elect H.E. @rigathi on your election to the Presidency of The Republic of Kenya. @DrAbeySheikh https://t.co/Rrf5xPrXC8
Key Insights & Takeaways
The account frequently highlights key public health issues such as gender-based violence and HIV among adolescents. It shares updates on leadership appointments and policy developments, indicating a focus on governance and institutional changes. The use of data from the Kenya Demographic and Health Survey suggests a commitment to evidence-based advocacy and awareness.
Strengths
- + Established follower base of 10,617
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NCPD_Kenya reveals an growing Twitter presence with 10,617 followers. The account demonstrates a content-creator strategy, averaging 24.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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