Nedbank
At Nedbank we believe that money well managed can make a real difference in people’s lives. Have a question? Just want to chat? Tweet us anytime!
239,136
Followers
22,691
Following
288,367
Tweets
2.8
Avg Engagement
311
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Nedbank's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-08-06
- Verification:Yes
- Location:South Africa
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:2.2
- Avg Retweets per Tweet:0.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a moderate level of engagement with an average of 335 likes and 152 retweets per tweet. The content often encourages interaction through likes and retweets, especially for campaigns and social initiatives.
2.2
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
7,032
Total Likes
2,144
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
1,131
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
2.4%
Original
95.2%
Replies
0.8%
Retweets
1.6%
Quotes
0.0%
Threads
0.1%
With Media
12.0%
With Links
5.3%
With #Tags
96.4%
With @Mentions
53.4%
With Emojis
94
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
39.15
Reply/Original Ratio
2.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
81.2%
Weekday Posts
18.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 26 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience likely includes individuals interested in financial services, social impact, and celebrity endorsements. They are also engaged with content that promotes community upliftment and corporate social responsibility.
Average
Audience Quality
24.6%
Suspicion Index
29.6%
Low-Quality %
55
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.8%
Empty Bio
30.9%
<10 Tweets
15.6%
Mass Following (>2K)
0.0%
New (<90 days)
42.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.3%
No URL
19.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
50,821,606
Total Potential Reach
55
Median Follower Reach
244
75th Percentile Reach
8.1%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.1%
Creators
21,043 accounts
27.1%
Consumers
13,525 accounts
30.9%
Dormant
15,432 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
171
Verified Followers
0.17% of total
6,741
Protected Accounts
6.67% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,407 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Karabo_Mokgoko | 2,349,662 | Digital Entrepreneur | Digital Entrepreneur, Trendsetter, Globetrotter |
| @ChrisExcel102 | 1,665,281 | Influencer | Savage, AssHole, King |
| @TheRealPitso | 1,215,264 | Football Coach | Football, Coaching, Awards |
| @nelsonchamisa | 1,175,789 | Politician | excellence, brilliance, difference |
| @UlrichJvV | 1,150,530 | Activist | Digital media, Global development, Gardening and sustainability |
| @ProVerbMusic | 1,113,067 | Musician | music, bookings, enquiries |
| @NkanyeziKubheka | 1,049,941 | Musician | Music, Happiness, Out Now |
| @LeBronJames | 1,010,562 | - | - |
| @_Hybreed_ | 647,939 | Minister | Arts, Culture, Photoshop |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
66,766
Followers With Bio
34,229
Followers Without Bio
66.11%
% With Bio
33.89%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed3,668
Combined Engagement
2,320
Total Likes
1,348
Total Retweets
734
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
Watch two Private Clients account holders cooking alongside J’Something and Naledi, courtesy of @UCOOKSA! Which bank do these two celebrities bank with? RT and comment with your answer using #NedbankPrivateClients and you could win a hamper worth R6 000. T&Cs apply. https:/
Two Private Clients account holders enjoyed a private, off-the-menu experience with J’Something and Naledi. If you could have dinner with anyone, who would it be? RT and comment with your answer using #NedbankPrivateClients and you could win a hamper worth R6 000. T&Cs appl
It’s time to use your influence for good at the 2023 #NedbankPolo. 𝗟𝗜𝗞𝗘 ❤️ or 𝗥𝗘𝗧𝗪𝗘𝗘𝗧 🔁 this Tweet if you’re committed to using what you have to uplift those around you and stay in the loop with updates. #NewNobility https://t.co/4ADflLNGhC
Two Private Clients account holders experienced a private, off-the-menu experience with Naledi. Do you know which talented vocalist joined them? RT and comment with your guess of the vocalist's name using #NedbankPrivateClients and you could win a @UCOOKSA hamper. T&Cs appl
We’re proud to introduce our 2023 new noble, Simanga Matholeni from The Sports Trust. 👑 He uses his influence to bring positive change to young South Africans through sport. Join Simanga and other #NewNobility at the #NedbankPolo: https://t.co/xlTcNmXA7p. https://t.co/E6GhyVs9u
Key Insights & Takeaways
The account leverages celebrity endorsements to increase visibility and credibility. It focuses on social responsibility and community upliftment through its campaigns. It encourages audience participation by inviting likes and retweets for specific initiatives.
Strengths
- + Established follower base of 239,136
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Nedbank reveals an growing Twitter presence with 239,136 followers. The account demonstrates a conversation-first approach, averaging 2.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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