Nelson-Atkins Museum of Art

Nelson-Atkins Museum of Art

@nelson_atkins

Where the power of art engages the spirit of community. Visit in person or NelsonAtkinsatHome 🏡🎨with us. Open Mon/Thur/Fri/Sat/Sun

Kansas City, MO https://linktr.ee/nelsonatkins Joined 2009-08-18 Date of Analysis: Dec 16, 2025

53,369

Followers

7,819

Following

38,824

Tweets

17.2

Avg Engagement

981

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @nelson_atkins's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-08-18
  • Verification:No
  • Location:Kansas City, MO

Data Summary

  • Tweets Analyzed:3,187
  • Avg Likes per Tweet:9.5
  • Avg Retweets per Tweet:7.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,187 tweets

The account has a steady average of likes and retweets, suggesting consistent interaction. The engagement is moderate, indicating a balance between reach and audience participation.

9.5

Avg Likes/Tweet

7.7

Avg Retweets/Tweet

30,295

Total Likes

24,421

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

2

Median Retweets

11

75th Percentile

12,045

Top Tweet

0.32

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

44.8%

Original

9.3%

Replies

40.4%

Retweets

5.5%

Quotes

0.0%

Threads

6.7%

With Media

89.8%

With Links

35.6%

With #Tags

61.2%

With @Mentions

11.7%

With Emojis

216

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.21

Reply/Original Ratio

0.14

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

74.3%

Weekday Posts

25.7%

Weekend Posts

Top Hashtags

#onthisday (304) #kansascity (54) #artcoursekc (48) #testimonyaaac (44) #onviewnow (29) #art (24) #kcparks (20) #frenchpaintingsfriday (19) #blackhistorymonth (19) #kcmo (16)

Most Mentioned

@nelson_atkins (705) @rozzellecourt (48) @kcstudiomag (41) @kcstarlight (41) @kcmoparks (40) @historyofmack (38) @kcur (36) @inkansascitymag (33) @kcartinstitute (33) @jeremy_danner (28)

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Content Strategy Analysis

Based on 3,187 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,429 (45%)
Replies 296 (9%)
Retweets 1,287 (40%)
Quote Tweets 175 (5%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,287 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,187 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience appears to be art enthusiasts, local residents, and culture seekers. They are likely interested in museum events, art history, and community engagement.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

29

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.0%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

26,878,285

Total Potential Reach

29

Median Follower Reach

175

75th Percentile Reach

7.4%

>1K followers

0.9%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Kansas City, MO (1,035) Kansas City (226) Overland Park, KS (137) Kansas, USA (135) Missouri, USA (123) United States (116) Olathe, KS (56) KCMO (51) Kansas City, Missouri (50) Kansas (48)

0

Verified Followers

0.0% of total

1,228

Protected Accounts

12.28% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,094,768 Wrestler Wrestling, Motivation, Self-promotion
@artnet 1,943,389 Art platform Art, Online, World
@AuschwitzMuseum 1,495,922 Historian History, Memory, Education
@NOH8Campaign 799,401 Activism equality, bullying, discrimination
@elolmedo_mx 583,570 Museum Frida Kahlo, Diego Rivera, arte popular
@SFMOMA 568,975 Museum modern art, contemporary art, museum
@DaveVescio 536,967 Actor Movies, Art, Transformation
@MaggieHeroDog 403,177 Service Dog Golf, Music, Service Dogs
@ArtReview_ 342,245 Art Critic art, contemporary art, critical voice
@NewsHourArts 278,064 Arts Journalism Art, Culture, Media

Top Keywords in Follower Bios

art (522) kansas (381) love (355) city (291) artist (285) mom (276) life (243) kc (225) sheher (220) lover (184)

Top Hashtags in Follower Bios

#chiefskingdom (47) #blacklivesmatter (22) #art (19) #royals (17) #kansascity (17) #blm (16) #resist (13) #kc (11) #1 (10) #artist (10)

6,095

Followers With Bio

3,905

Followers Without Bio

60.95%

% With Bio

39.05%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,187 analyzed

25,324

Combined Engagement

10,670

Total Likes

14,654

Total Retweets

5,065

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Art Community Local Culture Engagement Museums

Key Insights & Takeaways

The museum emphasizes community and art's role in connecting people. They often reference local events and cultural figures, which helps build local relevance. The use of emojis and playful language suggests a friendly and approachable tone.

Strengths

  • + Established follower base of 53,369
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @nelson_atkins reveals an growing Twitter presence with 53,369 followers. The account demonstrates a content-creator strategy, averaging 17.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025