Ibrahim Mayaki

Ibrahim Mayaki

@NEPAD_Mayaki

Former Chief Executive Officer @NEPAD_Agency, Special Envoy for Food Systems @_AfricanUnion

https://ibrahimmayaki.com/ Joined 2012-04-23 Date of Analysis: Dec 16, 2025

55,635

Followers

908

Following

5,022

Tweets

117.3

Avg Engagement

138

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @NEPAD_Mayaki's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-04-23
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,228
  • Avg Likes per Tweet:10.3
  • Avg Retweets per Tweet:107.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,228 tweets

On average, their tweets receive moderate engagement with likes and retweets. The content often sparks discussion, especially around data and development themes.

10.3

Avg Likes/Tweet

107.0

Avg Retweets/Tweet

33,103

Total Likes

345,515

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

7

Median Retweets

27

75th Percentile

111,135

Top Tweet

2.11

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

23.6%

Original

14.5%

Replies

50.5%

Retweets

11.5%

Quotes

0.0%

Threads

0.1%

With Media

79.8%

With Links

66.3%

With #Tags

75.6%

With @Mentions

5.6%

With Emojis

223

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.61

Reply/Original Ratio

0.23

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

82.7%

Weekday Posts

17.3%

Weekend Posts

Top Hashtags

#theafricawewant (525) #africa (261) #africaschoices (111) #agenda2063 (105) #afrique (89) #covid19 (72) #development (62) #african (57) #decidonslafrique (56) #afcfta (52)

Most Mentioned

@nepad_agency (1039) @nepad_mayaki (702) @_africanunion (149) @swac_oecd (132) @auc_moussafaki (117) @factipanel (72) @eca_official (63) @fatihassane (60) @lopesinsights (59) @sarahlawan (50)

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Content Strategy Analysis

Based on 3,228 tweets

Content Type Distribution

Content Breakdown

Original Tweets 761 (24%)
Replies 467 (14%)
Retweets 1,629 (50%)
Quote Tweets 371 (11%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,629 retweets (50% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,228 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Their audience is likely composed of policymakers, development professionals, and African citizens interested in regional progress. They also engage with international development stakeholders.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

116

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.3%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

17,031,345

Total Potential Reach

116

Median Follower Reach

409

75th Percentile Reach

11.8%

>1K followers

1.3%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (458) Niger (166) République Démocratique Du Con (144) Kenya (138) Côte d'Ivoire (88) South Africa (70) Ethiopia (65) Nairobi (65) Pretoria, South Africa (61) Mali (60)

0

Verified Followers

0.0% of total

496

Protected Accounts

4.96% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@melindagates 2,519,639 Philanthropist Philanthropy, Women's Rights, Business
@NelsonMandela 1,556,280 Activist Human rights, equality, justice
@obyezeks 1,458,537 Activist public good, serving, leading
@kuliroberts 575,691 Actress STOP ALBINISM KILLINGS, Angeliena, Netflix
@GabbyDarko 485,747 Lawyer Gunner, Pan-Africanist, Legal
@AminaJMohammed 454,416 Diplomat Global development, Sustainable development, Women's empowerment
@ONUBrasil 382,384 Diplomacy Sustainable Development, Human Rights, Global Goals
@AUC_PAPS 289,312 Political Affairs Good governance, Peace, Security
@TrevorNcube 281,590 Media Executive Christianity, Keynote Speaker, Media
@kaushikcbasu 239,635 Economist Economics, Professor, World Bank

Top Keywords in Follower Bios

god (239) love (214) africa (194) life (172) entrepreneur (147) development (145) african (128) business (118) views (107) simple (100)

Top Hashtags in Follower Bios

#sdgs (17) #africa (17) #bitcoin (9) #de (8) #essay (8) #agriculture (7) #foodsystems (6) #climate (6) #development (6) #research (6)

7,323

Followers With Bio

2,677

Followers Without Bio

73.23%

% With Bio

26.77%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,228 analyzed

173,805

Combined Engagement

0

Total Likes

173,805

Total Retweets

34,761

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Development Data Women's Role African Union Food Systems

Key Insights & Takeaways

The recent downgrades of several #African countries' ratings should serve as a wake-up call on the need to improve the collection of reliable data on Our common understanding of “#development” and the definition of a “#developed” country are likely to change in the near future Les femmes #nigeriennes sont la garantie absolue du progrès de notre pays tant dans les valeurs qu'elles défendent que dans leur détermination patriot

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 55,635
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @NEPAD_Mayaki reveals an well-established Twitter presence with 55,635 followers. The account demonstrates a content-creator strategy, averaging 117.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025