Netflix ANZ
I'm sick of holiday movies, I want to watch something Elf
99,604
Followers
768
Following
12,839
Tweets
81.5
Avg Engagement
359
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NetflixANZ's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-10-02
- Verification:Yes
- Location:Australia and New Zealand
Data Summary
- Tweets Analyzed:3,233
- Avg Likes per Tweet:25.6
- Avg Retweets per Tweet:55.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,233 tweetsThe account has a consistent engagement rate, with an average of 2,062 likes and 224 retweets per tweet. The engagement is likely driven by the popularity of the shows and the use of trending hashtags.
25.6
Avg Likes/Tweet
55.9
Avg Retweets/Tweet
82,816
Total Likes
180,804
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
1
Median Retweets
19
75th Percentile
33,928
Top Tweet
0.82
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
44.2%
Original
52.4%
Replies
2.4%
Retweets
1.0%
Quotes
0.0%
Threads
0.5%
With Media
74.8%
With Links
59.1%
With #Tags
31.7%
With @Mentions
10.5%
With Emojis
189
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.19
Reply/Original Ratio
0.42
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
88.9%
Weekday Posts
11.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,233 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 76 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,233 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily composed of Netflix viewers in Australia and New Zealand, with an interest in entertainment news and updates. The account targets fans of popular series like Stranger Things and Young Royals.
Average
Audience Quality
31.0%
Suspicion Index
38.1%
Low-Quality %
10
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42.6%
Empty Bio
44.2%
<10 Tweets
9.2%
Mass Following (>2K)
0.0%
New (<90 days)
65.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.6%
No URL
33.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25,243,021
Total Potential Reach
10
Median Follower Reach
79
75th Percentile Reach
4.3%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37.2%
Creators
3,721 accounts
18.6%
Consumers
1,859 accounts
44.2%
Dormant
4,420 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
70
Verified Followers
0.7% of total
1,273
Protected Accounts
12.73% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,092,952 | Wrestler | Wrestling, Motivation, Self-promotion |
| @THR | 3,454,820 | Entertainment News | Entertainment, News, Reviews |
| @ponchohd | 1,961,304 | Actor | ACNUR, Goodwill Ambassador, Fatherhood |
| @netflixqueue | 332,978 | Entertainment journalist | entertainment, creation, digital |
| @onepiecenetflix | 284,774 | Entertainment | Manga, Netflix, Live action |
| @1NewsNZ | 265,622 | News Outlet | News, Stay ahead |
| @strongblacklead | 256,189 | Entertainment | Netflix, Culture, Black Trans Lives Matter |
| @Heartstopper_TV | 214,898 | Fan Account | TV, News, LGBTQ+ |
| @Netflix_INSouth | 190,525 | Content Creator | South Indian cinema, storytelling, love |
| @NetflixAnime | 178,361 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,739
Followers With Bio
4,261
Followers Without Bio
57.39%
% With Bio
42.61%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,233 analyzed116,437
Combined Engagement
0
Total Likes
116,437
Total Retweets
23,287
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @AliceOseman: Yesterday was one year since we shot the photo booth scene! I actually wasn’t expecting this scene to be a fan favourite, but I’m very happy that it is 📸 We thought you'd like to see the photos as well as some of the outtakes! #Heartstopper https://t.co/i2m6MI8xq
RT @SAGawards: Jung Ho-Yeon receives her first-ever Actor® for Outstanding Performance by a Female Actor in a Drama Series for her role in #SquidGame #sagawards https://t.co/PJAHCavDni
RT @YouNetflix: feeling YOU-4-ic. YOU Season 4 is now in production. https://t.co/1wtUttZ2P9
RT @witchernetflix: It’s official: The Witcher is returning for Season 4, and Henry Cavill will be handing his swords to Liam Hemsworth as the new Geralt of Rivia after Season 3. Welcome to the Witcher family, @LiamHemsworth! Read more: https://t.co/ABQMdqkzXX https://t.co/xyIaR
RT @netflix: Gears of War was released 16 years ago today and to mark the occasion, Netflix has partnered with The Coalition to adapt the @GearsofWar video game saga into a live action feature film, followed by an adult animated series — with the potential for more stories to fol
Key Insights & Takeaways
The account frequently highlights popular Netflix shows and their cast members, which helps in maintaining audience interest. It uses trending hashtags and links to drive traffic and increase visibility. The content is tailored to the Australian and New Zealand audience, focusing on local relevance and popular titles.
Strengths
- + Established follower base of 99,604
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NetflixANZ reveals an growing Twitter presence with 99,604 followers. The account demonstrates a conversation-first approach, averaging 81.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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