Netflix ANZ

Netflix ANZ

@NetflixANZ

I'm sick of holiday movies, I want to watch something Elf

Australia and New Zealand https://netflix.com/title/81416533 Joined 2014-10-02 Date of Analysis: Dec 16, 2025

99,604

Followers

768

Following

12,839

Tweets

81.5

Avg Engagement

359

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @NetflixANZ's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2014-10-02
  • Verification:Yes
  • Location:Australia and New Zealand

Data Summary

  • Tweets Analyzed:3,233
  • Avg Likes per Tweet:25.6
  • Avg Retweets per Tweet:55.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,233 tweets

The account has a consistent engagement rate, with an average of 2,062 likes and 224 retweets per tweet. The engagement is likely driven by the popularity of the shows and the use of trending hashtags.

25.6

Avg Likes/Tweet

55.9

Avg Retweets/Tweet

82,816

Total Likes

180,804

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

1

Median Retweets

19

75th Percentile

33,928

Top Tweet

0.82

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

44.2%

Original

52.4%

Replies

2.4%

Retweets

1.0%

Quotes

0.0%

Threads

0.5%

With Media

74.8%

With Links

59.1%

With #Tags

31.7%

With @Mentions

10.5%

With Emojis

189

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.19

Reply/Original Ratio

0.42

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

88.9%

Weekday Posts

11.1%

Weekend Posts

Top Hashtags

#strangerthings4 (53) #bridgerton (50) #strangerthings (37) #heartbreakhigh (35) #squidgame (32) #tudum (29) #you (28) #thewitcher (27) #wellmania (26) #thepowerofthedog (26)

Most Mentioned

@thisisalexei (42) @netflix (34) @mlchaelsun (28) @josephyylew (21) @netflixanz (18) @celestebarber_ (17) @spotifyau (17) @rl_stine (15) @chrishemsworth (14) @guardian (14)

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Content Strategy Analysis

Based on 3,233 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,430 (44%)
Replies 1,695 (52%)
Retweets 76 (2%)
Quote Tweets 32 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 76 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,233 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience is primarily composed of Netflix viewers in Australia and New Zealand, with an interest in entertainment news and updates. The account targets fans of popular series like Stranger Things and Young Royals.

Average

Audience Quality

31.0%

Suspicion Index

38.1%

Low-Quality %

10

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.6%

Empty Bio

44.2%

<10 Tweets

9.2%

Mass Following (>2K)

0.0%

New (<90 days)

65.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.6%

No URL

33.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

25,243,021

Total Potential Reach

10

Median Follower Reach

79

75th Percentile Reach

4.3%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

37.2%

Creators

3,721 accounts

18.6%

Consumers

1,859 accounts

44.2%

Dormant

4,420 accounts

70

Verified Followers

0.7% of total

5.5%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Australia (289) Melbourne, Victoria (172) Sydney, New South Wales (154) Brisbane, Queensland (56) Sydney (51) Melbourne, Australia (45) New Zealand (43) Auckland, New Zealand (41) Perth, Western Australia (40) Adelaide, South Australia (39)

70

Verified Followers

0.7% of total

1,273

Protected Accounts

12.73% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,092,952 Wrestler Wrestling, Motivation, Self-promotion
@THR 3,454,820 Entertainment News Entertainment, News, Reviews
@ponchohd 1,961,304 Actor ACNUR, Goodwill Ambassador, Fatherhood
@netflixqueue 332,978 Entertainment journalist entertainment, creation, digital
@onepiecenetflix 284,774 Entertainment Manga, Netflix, Live action
@1NewsNZ 265,622 News Outlet News, Stay ahead
@strongblacklead 256,189 Entertainment Netflix, Culture, Black Trans Lives Matter
@Heartstopper_TV 214,898 Fan Account TV, News, LGBTQ+
@Netflix_INSouth 190,525 Content Creator South Indian cinema, storytelling, love
@NetflixAnime 178,361 - -

Top Keywords in Follower Bios

love (271) life (183) sheher (128) music (116) things (99) writer (91) account (89) lover (88) twitter (77) live (74)

Top Hashtags in Follower Bios

#1 (9) #nft (8) #actuallyautistic (7) #netflix (6) #blacklivesmatter (5) #travel (4) #film (4) #metoo (3) #australia (3) #crypto (3)

5,739

Followers With Bio

4,261

Followers Without Bio

57.39%

% With Bio

42.61%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,233 analyzed

116,437

Combined Engagement

0

Total Likes

116,437

Total Retweets

23,287

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

40%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Entertainment Pop Culture Streaming Services
Netflix ANZ
@NetflixANZ

RT @AliceOseman: Yesterday was one year since we shot the photo booth scene! I actually wasn’t expecting this scene to be a fan favourite, but I’m very happy that it is 📸 We thought you'd like to see the photos as well as some of the outtakes! #Heartstopper https://t.co/i2m6MI8xq

2022-05-05
Retweets: 33,928 Likes: 0 Engagement: 33,928
Netflix ANZ
@NetflixANZ

RT @SAGawards: Jung Ho-Yeon receives her first-ever Actor® for Outstanding Performance by a Female Actor in a Drama Series for her role in #SquidGame #sagawards https://t.co/PJAHCavDni

2022-02-28
Retweets: 31,075 Likes: 0 Engagement: 31,075
Netflix ANZ
@NetflixANZ

RT @YouNetflix: feeling YOU-4-ic. YOU Season 4 is now in production. https://t.co/1wtUttZ2P9

2022-03-23
Retweets: 30,343 Likes: 0 Engagement: 30,343
Netflix ANZ
@NetflixANZ

RT @witchernetflix: It’s official: The Witcher is returning for Season 4, and Henry Cavill will be handing his swords to Liam Hemsworth as the new Geralt of Rivia after Season 3. Welcome to the Witcher family, @LiamHemsworth! Read more: https://t.co/ABQMdqkzXX https://t.co/xyIaR

2022-10-29
Retweets: 10,717 Likes: 0 Engagement: 10,717
Netflix ANZ
@NetflixANZ

RT @netflix: Gears of War was released 16 years ago today and to mark the occasion, Netflix has partnered with The Coalition to adapt the @GearsofWar video game saga into a live action feature film, followed by an adult animated series — with the potential for more stories to fol

2022-11-07
Retweets: 10,374 Likes: 0 Engagement: 10,374

Key Insights & Takeaways

The account frequently highlights popular Netflix shows and their cast members, which helps in maintaining audience interest. It uses trending hashtags and links to drive traffic and increase visibility. The content is tailored to the Australian and New Zealand audience, focusing on local relevance and popular titles.

Strengths

  • + Established follower base of 99,604
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @NetflixANZ reveals an growing Twitter presence with 99,604 followers. The account demonstrates a conversation-first approach, averaging 81.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025