News24 Business
Financial news you can trust. The latest news, views and analysis from the world of money. Part of @News24.
224,072
Followers
1,096
Following
122,478
Tweets
4.3
Avg Engagement
980
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @News24_Business's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-09
- Verification:No
- Location:Cape Town, Johannesburg
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:2.8
- Avg Retweets per Tweet:1.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 500 tweetsOn average, tweets receive moderate engagement with around 33 likes and 20 retweets. The account's verified status is low, suggesting it may not be an official entity but still maintains credibility through its content.
2.8
Avg Likes/Tweet
1.4
Avg Retweets/Tweet
1,413
Total Likes
724
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
0
Median Retweets
5
75th Percentile
235
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
99.8%
Original
0.0%
Replies
0.2%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
100.0%
With Links
0.2%
With #Tags
0.2%
With @Mentions
0.0%
With Emojis
152
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
90.6%
Weekday Posts
9.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes professionals in finance, business leaders, and investors interested in South Africa's economic environment. It also attracts general audiences seeking reliable financial news.
Average
Audience Quality
32.7%
Suspicion Index
44.5%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.1%
Empty Bio
52.4%
<10 Tweets
6.9%
Mass Following (>2K)
0.0%
New (<90 days)
61.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.2%
No URL
38.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
13,663,842
Total Potential Reach
11
Median Follower Reach
63
75th Percentile Reach
3.5%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
25.4%
Creators
12,708 accounts
22.2%
Consumers
11,112 accounts
52.4%
Dormant
26,180 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
208
Verified Followers
0.21% of total
8,587
Protected Accounts
8.59% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SABCNews | 2,631,187 | News Outlet | News, South Africa, Broadcasting |
| @DJFreshSA | 2,390,674 | DJ | Music, Radio, House |
| @ewnupdates | 1,578,781 | News Outlet | News, Truth, Updates |
| @nelsonchamisa | 1,171,015 | Politician | excellence, brilliance, difference |
| @OskidoIBelieve | 1,091,752 | Musician | Music, Hope, Bookings |
| @SAfmnews | 841,257 | - | - |
| @mohale_motaung | 752,388 | Entrepreneur | Fashion, Youth Empowerment, Acting |
| @AxelKoster | 599,423 | Recruiter | Global Executive Recruitment, Strategy, Cycling |
| @VusiThembekwayo | 569,993 | Entrepreneur | God, Speaker, Entrepreneur |
| @Solphendukaa | 546,564 | Musician | music, bookings, contact |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
55,558
Followers With Bio
44,442
Followers Without Bio
55.56%
% With Bio
44.44%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed402
Combined Engagement
253
Total Likes
149
Total Retweets
80
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Former SAA board member and chartered accountant Yakhe Kwinana has been fined R6.1 million and barred from being a member of the SA Institute of Chartered Accountants. https://t.co/0OPXP5ry6g
Widespread corruption in the public sector has placed South Africa on a path to becoming "yet another failed African state", ArcelorMittal South Africa chair Bonang Mohale has warned. https://t.co/zln9Ai2ngh
Johnson & Johnson said it agreed to pay $8.9 billion (R162 billion) to resolve all cancer lawsuits tied to its talc-based powders. https://t.co/DcJjCixFm2
The Competition Tribunal has ruled that it has the jurisdiction to hear the long-standing case against foreign and local banks that allegedly colluded to manipulate the rand-dollar exchange rate https://t.co/UPs9W3si1r
The export coal miner declared a final dividend of R40 per share, bringing the total dividend for the year to R100 per share. https://t.co/MlUahnNj1Q
Key Insights & Takeaways
The account frequently highlights high-profile legal and regulatory cases involving major South African entities, indicating a focus on corporate accountability and governance. It addresses broader economic challenges such as corruption and its impact on the country's stability, suggesting a critical stance on systemic issues. The content often references legal and regulatory developments, showing a strong emphasis on compliance and the rule of law in business operations.
Strengths
- + Established follower base of 224,072
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @News24_Business reveals an growing Twitter presence with 224,072 followers. The account demonstrates a content-creator strategy, averaging 4.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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