NHS England Digital
Improving lives with data and technology. NHS Digital is now part of @NHSEngland
88,191
Followers
4,050
Following
13,393
Tweets
233.8
Avg Engagement
1,100
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NHSDigital's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-30
- Verification:No
- Location:Leeds, England
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:9.6
- Avg Retweets per Tweet:224.2
- Followers Analyzed:10,998
Engagement Analysis
Based on 3,244 tweetsThe account maintains a steady level of engagement with its followers, indicating a loyal and active audience. The use of hashtags and celebratory messages helps drive interaction and visibility.
9.6
Avg Likes/Tweet
224.2
Avg Retweets/Tweet
31,088
Total Likes
727,445
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
3
Median Retweets
20
75th Percentile
673,851
Top Tweet
2.65
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
49.2%
Original
28.7%
Replies
19.3%
Retweets
2.8%
Quotes
0.0%
Threads
0.6%
With Media
77.0%
With Links
39.7%
With #Tags
54.6%
With @Mentions
29.3%
With Emojis
229
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.58
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.5%
Weekday Posts
7.5%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 627 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,998 followersThe audience primarily consists of healthcare professionals, NHS staff, and the general public interested in healthcare technology. The content is likely to resonate with those working within or supporting the NHS.
Average
Audience Quality
20.4%
Suspicion Index
26.4%
Low-Quality %
49
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.8%
Empty Bio
30.4%
<10 Tweets
9.3%
Mass Following (>2K)
0.0%
New (<90 days)
34.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.0%
No URL
20.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,758,537
Total Potential Reach
49
Median Follower Reach
220
75th Percentile Reach
7.1%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.5%
Creators
5,009 accounts
24.1%
Consumers
2,648 accounts
30.4%
Dormant
3,341 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
66
Verified Followers
0.6% of total
1,047
Protected Accounts
9.52% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MsftSecIntel | 167,466 | Security Research | security, research, Microsoft Defender |
| @EveryDoctorUK | 148,243 | Doctor-led campaigner | Healthcare, Advocacy, Campaigns |
| @BernardMarr | 138,083 | Futurist | Business, Tech, Data |
| @NHSLeadership | 99,868 | Healthcare leadership | healthcare, leadership, development |
| @akwasisarpong | 98,755 | Journalist | News, Presenter, Dad |
| @Visiongeo | 89,113 | Philanthropist | NGO funding, Philanthropy, Travel |
| @bmurphypointman | 85,336 | Affiliate Marketer | affiliate marketing, cryptocurrency, travel |
| @DrSarahB | 63,147 | Medical Nutritionist | Medical, Nutrition, Health |
| @nathanpsmad | 61,128 | Infectious Disease Specialist | Infectiologie, Public Health, Research |
| @foodgov | 61,011 | Regulatory Agency | food safety, authenticity, sustainability |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,500
Followers With Bio
3,498
Followers Without Bio
68.19%
% With Bio
31.81%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed686,191
Combined Engagement
0
Total Likes
686,191
Total Retweets
137,238
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow. https://t.co/VfxpXro22W
RT @NHSEngland: If you're fit and healthy, #YourNHSNeedsYou. Working with @GoodSamApp, we've launched NHS Volunteer Responders which means you can now help the most vulnerable people in your community who need to stay home because of #coronavirus. ✊ https://t.co/YFa30ZpklS https:
RT @10DowningStreet: The Prime Minister’s statement on the death of Her Majesty The Queen. https://t.co/CwxGL1N74h
RT @TimetoChange: A third of us would put off talking about mental health to avoid an awkward conversation. But talking doesn't have to be awkward. This #TimeToTalk Day, choose to start a conversation about mental health 💬 https://t.co/OuSlpguETy
RT @10DowningStreet: Prime Minister @BorisJohnson on the death of HRH The Prince Philip, Duke of Edinburgh. https://t.co/MeYm9vxwxg
Key Insights & Takeaways
The account frequently highlights key NHS events and milestones, such as International Nurses Day and the NHS birthday, which helps in maintaining public engagement. The use of emojis and celebratory language adds a personal touch and encourages positive interactions. The account's focus on digital tools and support for NHS staff positions it as a valuable resource for healthcare professionals.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 88,191
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NHSDigital reveals an well-established Twitter presence with 88,191 followers. The account demonstrates a content-creator strategy, averaging 233.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access