NHS England
We lead and support the NHS in England to deliver improved care for patients.
529,416
Followers
2,449
Following
50,953
Tweets
308.7
Avg Engagement
2,457
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NHSEngland's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-04-11
- Verification:Yes
- Location:England
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:49.5
- Avg Retweets per Tweet:259.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,243 tweetsThe account consistently receives high average likes and retweets, indicating strong public interest and trust. The engagement is driven by both official announcements and personal, emotional narratives.
49.5
Avg Likes/Tweet
259.2
Avg Retweets/Tweet
160,517
Total Likes
840,481
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
22
Median Likes
22
Median Retweets
93
75th Percentile
677,880
Top Tweet
0.58
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71.7%
Original
5.9%
Replies
21.5%
Retweets
0.8%
Quotes
0.0%
Threads
0.1%
With Media
78.2%
With Links
36.8%
With #Tags
40.4%
With @Mentions
28.3%
With Emojis
232
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.3%
Weekday Posts
22.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 698 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes patients, healthcare professionals, and the general public interested in NHS operations and health policies. The content also resonates with those seeking real-life stories from frontline workers.
Average
Audience Quality
27.2%
Suspicion Index
37.7%
Low-Quality %
16
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.7%
Empty Bio
42.8%
<10 Tweets
6.9%
Mass Following (>2K)
0.0%
New (<90 days)
49.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.2%
No URL
31.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,815,853
Total Potential Reach
16
Median Follower Reach
98
75th Percentile Reach
4.0%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.3%
Creators
16,673 accounts
23.8%
Consumers
11,909 accounts
42.8%
Dormant
21,418 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
656
Verified Followers
0.65% of total
10,061
Protected Accounts
9.96% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,201 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MayorofLondon | 3,217,281 | Politician | Politics, Family, London |
| @chris_kammy | 1,899,010 | Football pundit | Football, TV, Singing |
| @LoukgolfLG | 1,044,709 | Student | English, Travel, Education |
| @xBrooklynBluex | 929,757 | Pornstar | Porn, TV, XFactor |
| @DrJoeAbah | 695,685 | Policy Expert | Governance, Institutional Reform, Public Policy |
| @BobbyCNorris | 661,652 | Presenter | Reality TV, Fashion, Radio |
| @garettnelson | 650,640 | Entrepreneur | Travel, Investing, Adventure |
| @msaludpy | 605,016 | Government Official | Health, Public, Paraguay |
| @askomartin | 594,571 | Broadcaster | Sports, Broadcasting, Marketing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,647
Followers With Bio
41,352
Followers Without Bio
59.06%
% With Bio
40.94%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed713,637
Combined Engagement
8,585
Total Likes
705,052
Total Retweets
142,727
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening…
RT @RoyalFamily: Remembering Our Queen. Today people from across the UK, Commonwealth and around the world will pay tribute to the extraor…
RT @campervanliving: Dropped Maggie at uni in Bristol today. From her new room you can see the room at Bristol Children's Hospital where,…
Amanda Pritchard has today been appointed as the new Chief Executive Officer of NHS England. Amanda will be the first woman in the health service’s history to hold the post, which she will take up on Sunday 1 August. https://t.co/HIz9AIfRGh
'Get the vaccine, just honestly, get the vaccine.' 💉 28-year-old Henry spoke to @BBCHughPym from his hospital bed after getting seriously ill with coronavirus. He describes feeling like he was dying and his advice to others is to get the #NHSCOVIDVaccine. https://t.co/hU0Zbq7jh
Key Insights & Takeaways
The account emphasizes leadership changes and public health campaigns, which are key for maintaining public trust and transparency. Personal stories from frontline staff humanize the NHS and foster emotional connections with the audience. High engagement suggests that both informative and emotionally compelling content are effective in reaching the target audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 529,416
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NHSEngland reveals an well-established Twitter presence with 529,416 followers. The account demonstrates a content-creator strategy, averaging 308.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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