NHS Leadership Academy 💙
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103,088
Followers
1,938
Following
24,317
Tweets
23.8
Avg Engagement
636
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NHSLeadership's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-08-03
- Verification:No
- Location:England
Data Summary
- Tweets Analyzed:3,196
- Avg Likes per Tweet:11.1
- Avg Retweets per Tweet:12.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,196 tweetsThe account maintains a steady level of engagement with an average of 152 likes and 80 retweets per tweet. Verified accounts make up 0.6% of its followers, indicating a mix of personal and organizational accounts.
11.1
Avg Likes/Tweet
12.7
Avg Retweets/Tweet
35,544
Total Likes
40,588
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
5
Median Retweets
29
75th Percentile
1,302
Top Tweet
0.23
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
57.9%
Original
10.5%
Replies
29.5%
Retweets
2.1%
Quotes
0.0%
Threads
0.0%
With Media
86.6%
With Links
72.2%
With #Tags
55.3%
With @Mentions
16.2%
With Emojis
223
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.18
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.3%
Weekday Posts
12.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,196 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 942 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,196 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes NHS professionals, healthcare managers, and supervisors seeking to develop their leadership skills. Partners in the health and care sector are also targeted for collaboration and knowledge sharing.
Good
Audience Quality
19.1%
Suspicion Index
26.5%
Low-Quality %
51
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.9%
Empty Bio
30.3%
<10 Tweets
7.5%
Mass Following (>2K)
0.0%
New (<90 days)
29.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.6%
No URL
20.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,650,356
Total Potential Reach
51
Median Follower Reach
190
75th Percentile Reach
5.1%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.7%
Creators
4,168 accounts
28.0%
Consumers
2,801 accounts
30.3%
Dormant
3,031 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
58
Verified Followers
0.58% of total
813
Protected Accounts
8.13% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,041 | Wrestler | Wrestling, Motivation, Self-promotion |
| @asmithblog | 236,262 | Author | Author, Bravery, Inspiration |
| @NeilFlochMD | 131,182 | Surgeon | Obesity, SoMe, Bariatric Surgery |
| @cdesetfree | 87,880 | Nurse | Politics, Nationalism, Human Rights |
| @MarkMwandosya | 86,073 | Politician | Politics, Education, Engineering |
| @RaufAtillaPolat | 55,899 | Writer | Time management, Digital planning, Branding |
| @LGowong | 39,582 | - | - |
| @ICS_updates | 37,757 | - | - |
| @DeborahmCollier | 36,036 | - | - |
| @jrkuhns | 32,737 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,714
Followers With Bio
3,286
Followers Without Bio
67.14%
% With Bio
32.86%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,196 analyzed4,443
Combined Engagement
0
Total Likes
4,443
Total Retweets
889
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @COP26: ⏰ The COP26 Opening Ceremony will start from 12:00 GMT Tune in live: 📺 Twitter, @COP26 📺 YouTube, https://t.co/3usqhcBvk4 #COP26 | #TogetherForOurPlanet https://t.co/AfyS0Y7zPD
RT @NHSEngland: Amanda Pritchard has today been appointed as the new Chief Executive Officer of NHS England. Amanda will be the first woman in the health service’s history to hold the post, which she will take up on Sunday 1 August. https://t.co/HIz9AIfRGh
RT @NHSEngland: Today is International Nurses Day! Thank you to all our nurses for the dedication and first-class care you provide every day. #IND2023 https://t.co/JWi61G10H2
RT @NHSEngland: It's #MentalHealthAwarenessWeek and a great time to think about how you’re feeling. Visit #EveryMindMatters to get a free, personalised mental health action plan with practical tips to help boost your mood. https://t.co/8JRsGADYWG https://t.co/wPoeynbXs8
RT @NHSEngland: 74 years on, it's the people that make the NHS. 💙 #NHSBirthday #ThankYouNHS https://t.co/Uq9E6VYskd
Key Insights & Takeaways
The account frequently shares content related to leadership development and personal growth. It leverages special occasions like International Women’s Day to highlight leadership journeys and inspire others. The use of free programs and podcasts indicates a strategy to provide accessible and valuable resources to its audience.
Strengths
- + Established follower base of 103,088
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NHSLeadership reveals an growing Twitter presence with 103,088 followers. The account demonstrates a content-creator strategy, averaging 23.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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