NHS Organ Donation💗🫀🫁
Saving and improving lives. Official account for the NHS Organ Donor Register. We love reading your tweets and reply to them between 0700-2300 #OrganDonation
50,020
Followers
4,027
Following
29,713
Tweets
39.9
Avg Engagement
343
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NHSOrganDonor's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-08-14
- Verification:No
- Location:Instagram/FB: @nhsorgandonor
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:25.2
- Avg Retweets per Tweet:14.7
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,239 tweetsThe account has a high average engagement rate with likes and retweets, indicating strong public interest. It actively replies to tweets, fostering a sense of community and connection.
25.2
Avg Likes/Tweet
14.7
Avg Retweets/Tweet
81,572
Total Likes
47,725
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
5
Median Retweets
27
75th Percentile
7,807
Top Tweet
0.8
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
27.0%
Original
39.1%
Replies
33.1%
Retweets
0.7%
Quotes
0.0%
Threads
1.2%
With Media
65.2%
With Links
43.6%
With #Tags
74.5%
With @Mentions
51.9%
With Emojis
223
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.45
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.9%
Weekday Posts
16.1%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,071 retweets (33% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes potential organ donors, families of recipients, and the general public interested in donation awareness. The content is emotionally resonant and appeals to those seeking hope and information.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
124
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.9%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,686,302
Total Potential Reach
124
Median Follower Reach
434
75th Percentile Reach
13.1%
>1K followers
1.4%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,998 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,047
Protected Accounts
10.47% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,619 | Wrestler | Wrestling, Motivation, Self-promotion |
| @qikipedia | 1,286,881 | Entertainment | Trivia, Knowledge, Comedy |
| @carolvorders | 825,172 | TV Host | TV, Entrepreneur, Adventure |
| @RaviSinghKA | 373,940 | Philanthropist | Humanitarian, Sikh, Human Rights |
| @ManUnitedWorld | 334,383 | Fan Page | Football, News, Transfers |
| @DrAmirKhanGP | 244,999 | General Practitioner | Medicine, Writing, Wildlife |
| @sharrond62 | 214,432 | Athlete | Olympic sports, Motivational speaking, Health & fitness |
| @AlisonMoyet | 202,913 | Singer | Music, Boomer, Communication |
| @Emojipedia | 191,534 | Emoji Expert | Emoji, Intelligence, Emojipedia |
| @NevilleSouthall | 190,607 | Footballer | sex workers, trans people, mental health issues |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,631
Followers With Bio
2,369
Followers Without Bio
76.31%
% With Bio
23.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed17,685
Combined Engagement
13,494
Total Likes
4,191
Total Retweets
3,537
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
“I ask my mummy: ‘When are the doctors going to call? When is my new heart going to come?’” Georgia is 6 and is one of about 200 children waiting for a transplant. Her words show why talking about organ donation is so important ➡️ https://t.co/0WkdjSSOx3 #StorytellingWeek https
"Knowing our mum lives on in others makes our heartbreak a little bit easier." Neve shares how knowing her mum, Joanne, wanted to become an organ donor helped her family when she died aged 53. She was able to donate her heart and 2 kidneys. Read more ➡️ https://t.co/P4bKFftvQ6
“Ethan received the most precious gift of a new heart and for the first time in over a year he was able to come home, and we could be a family. "A donor family said 'yes', and because of them we have more time with Ethan than we ever thought we would have had." #OrganDonation
"Receiving a letter from the mother of a little boy that received part of Will’s liver meant the world to us. "Nothing can bring our son back but knowing the difference he made gives us some kind of solace. My only wish now is to hear from all the other organ recipients." http
RT @TimetoChange: It's #TimeToTalk Day! A small conversation about mental health has the power to make a big difference. We know that the more conversations we have, the more myths we can bust and barriers we can break down. Start the conversation this Time to Talk Day 💬 https
Key Insights & Takeaways
The account uses personal stories to humanize the organ donation process and highlight its life-changing impact. Emotional narratives are central to the content, helping to build empathy and understanding. Consistent engagement and timely replies enhance trust and interaction with the audience.
Strengths
- + Established follower base of 50,020
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NHSOrganDonor reveals an growing Twitter presence with 50,020 followers. The account demonstrates a conversation-first approach, averaging 39.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access