NHS
We're here to help you and your loved ones stay happy and healthy. We're the NHS. Twitter monitored weekdays 9am - 5:30pm
603,724
Followers
5,162
Following
31,564
Tweets
312.6
Avg Engagement
2,897
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NHSuk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-11-13
- Verification:Yes
- Location:England
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:46.4
- Avg Retweets per Tweet:266.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. It also collaborates with influencers and public figures to boost engagement.
46.4
Avg Likes/Tweet
266.2
Avg Retweets/Tweet
150,629
Total Likes
864,955
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
18
Median Likes
23
Median Retweets
93
75th Percentile
678,009
Top Tweet
0.52
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
57.7%
Original
28.7%
Replies
13.2%
Retweets
0.3%
Quotes
0.0%
Threads
0.2%
With Media
67.3%
With Links
23.3%
With #Tags
42.3%
With @Mentions
21.0%
With Emojis
199
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.5
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.9%
Weekday Posts
21.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 430 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes the general public, especially younger individuals and those who may be hesitant about vaccinations. The account also targets families and individuals seeking health advice.
Average
Audience Quality
27.4%
Suspicion Index
37.2%
Low-Quality %
16
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.4%
Empty Bio
40.3%
<10 Tweets
7.5%
Mass Following (>2K)
0.0%
New (<90 days)
52.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.1%
No URL
29.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,970,436
Total Potential Reach
16
Median Follower Reach
107
75th Percentile Reach
5.0%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
38.2%
Creators
19,087 accounts
21.5%
Consumers
10,739 accounts
40.3%
Dormant
20,174 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
716
Verified Followers
0.71% of total
11,927
Protected Accounts
11.81% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,276 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Lord_Sugar | 5,204,015 | Entrepreneur | business, entrepreneurship, technology |
| @MayorofLondon | 3,217,363 | Politician | Politics, Family, London |
| @ThisisDavina | 2,709,172 | TV Presenter | Fitness, Wellness, TV |
| @gregjames | 1,583,714 | Radio Host | Radio, author, cricket |
| @AmazonUK | 1,574,235 | Retailer | news, giveaways, deals |
| @mrjamesob | 1,131,555 | Radio Host | Politics, Radio, Author |
| @SarahBrownUK | 989,219 | Advocate | Education, Global Crisis, Podcast |
| @StanCollymore | 894,292 | Football Analyst | Football, Anti-Racism, Mental Health |
| @baydemirosman | 775,989 | Politician | Freedom, Peace, Justice |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
58,759
Followers With Bio
42,240
Followers Without Bio
58.18%
% With Bio
41.82%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed734,512
Combined Engagement
23,724
Total Likes
710,788
Total Retweets
146,902
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening…
RT @RoyalFamily: “Queen Elizabeth was a life well lived; a promise with destiny kept and she is mourned most deeply in her passing. That pr…
@taylorswift13 Thanks for the shout out 💙
'If you haven't had your vaccine yet, go and get it done — for you younger ones especially.' Thanks to @England's Gareth Southgate for sharing an important message about the #NHSCOVIDVaccine. ⚽️ Find out how to book yours ➡️ https://t.co/rIm16Cyr2Y https://t.co/qYjKK6tyP4
RT @trussliz: Her Majesty Queen Elizabeth II https://t.co/Acp3xy5kH4
Key Insights & Takeaways
The account uses celebrity endorsements to increase visibility and trust. It emphasizes public health campaigns, such as vaccination drives, to encourage action. It maintains a professional yet approachable tone to foster community engagement.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 603,724
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NHSuk reveals an well-established Twitter presence with 603,724 followers. The account demonstrates a content-creator strategy, averaging 312.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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