Nick Heath
Commentator | Journalist. @rugbyworldcup @Womens6Nations @thepwr @premrugby @ChampionsCup. Co-founder @prideintouch. Will say hello to all dogs. He/him 🏳️🌈
102,243
Followers
6,200
Following
55,977
Tweets
94.2
Avg Engagement
454
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @nickheathsport's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-10-14
- Verification:No
- Location:Tooting, London
Data Summary
- Tweets Analyzed:3,234
- Avg Likes per Tweet:26.7
- Avg Retweets per Tweet:67.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,234 tweetsHis tweets typically receive a high number of likes and retweets, showing strong audience interaction. The engagement is consistent across his content, whether it's about rugby or social issues.
26.7
Avg Likes/Tweet
67.5
Avg Retweets/Tweet
86,201
Total Likes
218,378
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
0
Median Retweets
29
75th Percentile
59,612
Top Tweet
0.92
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
30.4%
Original
30.0%
Replies
12.5%
Retweets
27.1%
Quotes
0.0%
Threads
0.6%
With Media
51.2%
With Links
14.4%
With #Tags
63.2%
With @Mentions
19.2%
With Emojis
148
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.99
Reply/Original Ratio
2.18
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
69.3%
Weekday Posts
30.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,234 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 403 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,234 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes rugby enthusiasts, sports journalists, and LGBTQ+ advocates. He also interacts with dog lovers, indicating a more casual and inclusive community.
Good
Audience Quality
18.4%
Suspicion Index
22.0%
Low-Quality %
109
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.4%
Empty Bio
15.5%
<10 Tweets
15.8%
Mass Following (>2K)
0.0%
New (<90 days)
33.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.5%
No URL
9.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
35,258,648
Total Potential Reach
109
Median Follower Reach
423
75th Percentile Reach
13.2%
>1K followers
2.1%
>10K followers
0.6%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
68.6%
Creators
6,857 accounts
15.9%
Consumers
1,593 accounts
15.5%
Dormant
1,550 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
78
Verified Followers
0.78% of total
986
Protected Accounts
9.86% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,349 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,330,882 | Restaurateur | Food, Travel, Influencer |
| @RosannaPansino | 902,144 | YouTuber | YouTuber, Baker, Author |
| @MilesSTEREOS | 858,546 | Musician | Guitarist, Writer, Producer |
| @laura_woodsy | 736,224 | Sports Broadcaster | Sports, TV, Radio |
| @SixNationsRugby | 553,320 | Sports Organization | Rugby, Championship, Women's Rugby |
| @WorldRugby | 530,237 | Sports Governance | Rugby, News, Updates |
| @DaveWeasel | 509,541 | Comedian | comedy, podcasting, live events |
| @Scotlandteam | 427,802 | Rugby | Rugby, Scotland, AsOne |
| @coldwarsteve | 424,022 | Artist | satire, art, politics |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,564
Followers With Bio
3,436
Followers Without Bio
65.64%
% With Bio
34.36%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,234 analyzed152,036
Combined Engagement
0
Total Likes
152,036
Total Retweets
30,407
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @scottygb: STOP WHAT YOU ARE DOING AND WATCH THIS MOMENT FROM THE ONE SHOW https://t.co/UwRFpQ8YpM
RT @jimrosecircus1: I believe the main difference is that one will see you later and the other will see you in awhile. I could be wrong, I'm not a zoologist. https://t.co/Jwp6gR5JkV
RT @Ben_Cary_: If only every announcer did this lol https://t.co/UBADxQ6KZ5
RT @Aiannucci: Back of my Polling Card for local elections. For 1st time, photo ID is required. Card gives many options for elderly or those with disability. None, NONE, for younger or student voters. The policy is simply biased against younger voters, designed to suppress their
RT @dog_rates: This is Bailey. She's an expert meteorologist. If her ears are deployed, there is an 80% chance that it is currently windy. 12/10 best in the field https://t.co/eBUEo9eSeJ
Key Insights & Takeaways
He frequently addresses LGBTQ+ issues in rugby, highlighting the importance of inclusivity. He covers significant rugby events and policy changes, positioning himself as an informed commentator. His engagement with dog lovers suggests a more personal and approachable side to his public persona.
Strengths
- + Established follower base of 102,243
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @nickheathsport reveals an growing Twitter presence with 102,243 followers. The account demonstrates a content-creator strategy, averaging 94.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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