NIHR Research
Sharing news and information from the National Institute for Health and Care Research (NIHR). We fund, enable and deliver world-class health and care research.
97,701
Followers
4,016
Following
26,327
Tweets
19.7
Avg Engagement
987
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NIHRresearch's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-12-09
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:10.9
- Avg Retweets per Tweet:8.7
- Followers Analyzed:25
Engagement Analysis
Based on 3,250 tweetsThe account has a steady engagement rate, with an average of 315 likes and 143 retweets per tweet. Verified accounts make up 0.8% of its followers, indicating a mix of public and private engagement.
10.9
Avg Likes/Tweet
8.7
Avg Retweets/Tweet
35,499
Total Likes
28,411
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
4
Median Retweets
20
75th Percentile
785
Top Tweet
0.2
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
76.5%
Original
6.3%
Replies
10.9%
Retweets
6.4%
Quotes
0.0%
Threads
0.2%
With Media
94.6%
With Links
66.6%
With #Tags
43.1%
With @Mentions
6.0%
With Emojis
243
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.59
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
98.1%
Weekday Posts
1.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 353 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 25 followersThe primary audience includes healthcare professionals, researchers, and the general public interested in health and care research. The content is likely to be of interest to policymakers and stakeholders in the health sector.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
200
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
60.0%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,955
Total Potential Reach
200
Median Follower Reach
698
75th Percentile Reach
16.0%
>1K followers
0.0%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
25 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
79
Verified Followers
0.79% of total
900
Protected Accounts
9.0% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CanalRiverTrust | 467,379 | Charity | Waterways, Charity, Life |
| @bengoldacre | 461,570 | Doctor | research, data, healthcare |
| @JujuliaGrace | 273,999 | Healthcare Advocate | medicine, advocacy, healthcare |
| @Health_Affairs | 165,393 | Health Policy | health, health care, policy |
| @nicd_sa | 112,551 | Public Health | Microbiology, Virology, Epidemiology |
| @drruchibhatt | 97,191 | Healthcare Technology | Health Technology, WomenInTech, Data Science |
| @MarkMwandosya | 86,105 | Politician | Politics, Education, Engineering |
| @OttLegalRebels | 70,382 | Privacy Advocate | Privacy, CyberSecurity, Fintech |
| @COVID19Update | 65,054 | - | - |
| @DrSarahB | 63,152 | Medical Nutritionist | Medical, Nutrition, Health |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,499
Followers With Bio
2,501
Followers Without Bio
74.99%
% With Bio
25.01%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed3,308
Combined Engagement
1,903
Total Likes
1,405
Total Retweets
662
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @NHSuk: It’s the #NHSBirthday! Join us in saying thank you to everyone who is part of helping the NHS — our amazing staff, key workers and the public. https://t.co/YsS7uIKJBa
We are delighted that Professor Lucy Chappell @LucyChappell2 will be the new Chief Scientific Adviser at @DHSCgovuk and NIHR lead. https://t.co/WiETz6EDHa https://t.co/sYL60YukfA
With more than 1 million people taking part in #Covid19 research a "massive thank you" from @CMO_England #ResearchVsCovid - https://t.co/JmxSFon0Cl https://t.co/Dy2kdEoTsp
A big thank you to those who have been involved in #COVID19 research. Healthcare professionals, researchers, participants - you have all been part of something fantastic! Join in and share your own thanks using #ResearchVsCovid from https://t.co/CXe6vvD8uZ https://t.co/ZnKNL3XpY
We are pleased to announce the appointment of our first ever Director for Nursing and Midwifery, Prof. Ruth Endacott https://t.co/nhxAjLdlQU https://t.co/Cx0tmsdzqI
Key Insights & Takeaways
The account frequently shares news about key appointments and research initiatives, highlighting its role in promoting leadership and innovation in health research. It emphasizes collaboration and public participation, as seen in tweets about large-scale research efforts like the #Covid19 research. The use of verified links and official announcements suggests a focus on credibility and transparency in communication.
Strengths
- + Established follower base of 97,701
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NIHRresearch reveals an growing Twitter presence with 97,701 followers. The account demonstrates a content-creator strategy, averaging 19.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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