Nissan Motor
Follow for official news, insights and exclusives from the owner of Nissan and INFINITI brands.
210,152
Followers
83
Following
5,901
Tweets
314.9
Avg Engagement
544
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NissanMotor's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-11-30
- Verification:Yes
- Location:Yokohama, Japan
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:257.3
- Avg Retweets per Tweet:57.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. The engagement rate suggests that the content is both informative and appealing to the target audience.
257.3
Avg Likes/Tweet
57.6
Avg Retweets/Tweet
835,057
Total Likes
187,052
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
19
Median Likes
13
Median Retweets
98
75th Percentile
30,582
Top Tweet
1.5
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.9%
Original
0.9%
Replies
34.2%
Retweets
3.0%
Quotes
0.0%
Threads
0.4%
With Media
85.2%
With Links
76.5%
With #Tags
51.7%
With @Mentions
11.0%
With Emojis
177
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.3%
Weekday Posts
5.7%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,109 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes car enthusiasts, industry professionals, and potential buyers interested in Nissan and INFINITI. The content is tailored to inform and engage those interested in automotive innovation.
Average
Audience Quality
27.9%
Suspicion Index
28.3%
Low-Quality %
42
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41.0%
Empty Bio
24.9%
<10 Tweets
20.0%
Mass Following (>2K)
0.0%
New (<90 days)
61.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.1%
No URL
15.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,746,446
Total Potential Reach
42
Median Follower Reach
176
75th Percentile Reach
4.9%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
52.5%
Creators
26,264 accounts
22.5%
Consumers
11,269 accounts
24.9%
Dormant
12,467 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
395
Verified Followers
0.39% of total
14,700
Protected Accounts
14.55% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @KameronBennett | 1,817,155 | DJ | Music, DJing, Booking |
| @zaibatsu | 467,208 | Digital Marketer | Art, Social Media, Science |
| @wefollowbackd | 457,059 | Football Blogger | Football, News, Sport |
| @BarrySanders | 444,406 | Football Player | Football, Detroit Lions, Oklahoma State |
| @RareCat | 427,266 | Multifaceted | Photography, Writing, Art |
| @madeintyo | 403,394 | Rapper | Music, Tokyo, Yokohama |
| @thomaspower | 288,189 | Entrepreneur | AI, Bitcoin, Climate |
| @juanmanuelgalan | 275,531 | Politician | Colombiano, presidente, NuevoLiberalismo |
| @transitorj | 272,599 | Traffic Reporter | Traffic conditions, news, shopping |
| @JimHarris | 257,757 | Author | AI, Disruption, Innovation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
61,127
Followers With Bio
39,870
Followers Without Bio
60.52%
% With Bio
39.48%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed97,107
Combined Engagement
69,583
Total Likes
27,524
Total Retweets
19,421
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
Watch #Nissan live at #AutoShanghai 2019. For more details on @Nissanin Shanghai, visit: https://t.co/W3sZIqSVNP https://t.co/D2fBIYX9X7
RT @naomiosaka: Undoubtedly the greatest athletic achievement and honor I will ever have in my life. I have no words to describe the feelin…
From #ZeroEmission ice cream trucks to mobile dressing rooms – here are 5 ways #ElectricVehicles can change the future of business: https://t.co/ELFKy7dzEu https://t.co/FgC3yhnv8K
Today we unveiled a world-first driver assistance technology, combining navigated highway driving with hands-off single-lane driving capabilities. Learn more about this new technology, which debuts on the Japan-market Nissan Skyline in the fall of 2019: https://t.co/GUPuN8to7n ht
Check out #Nissan designers Alfonso Albaisa and Ken Lee discussing the all-new #Nissan #Sylphy live at #AutoShanghai 2019. https://t.co/Zw5fyVmlRw
Key Insights & Takeaways
The account highlights major events like the #AutoShanghai 2019 and promotes exclusive content. It focuses on electric vehicle innovations and their impact on business and daily life. It showcases cutting-edge technology such as driver assistance systems and future mobility solutions.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 210,152
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NissanMotor reveals an well-established Twitter presence with 210,152 followers. The account demonstrates a content-creator strategy, averaging 314.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access