Smithsonian NMAAHC
Journey through the lens of the African American experience. #APeoplesJourney, #ANationsStory Legal: https://www.si.edu/termsofuse • @NMAAHCdirector
233,856
Followers
974
Following
25,497
Tweets
221.7
Avg Engagement
2,123
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NMAAHC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-01
- Verification:No
- Location:Washington, DC, USA
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:137.1
- Avg Retweets per Tweet:84.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a steady level of engagement with an average of 4,404 likes and 2,385 retweets per tweet, indicating a dedicated and interactive audience.
137.1
Avg Likes/Tweet
84.6
Avg Retweets/Tweet
445,565
Total Likes
274,982
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
40
Median Likes
36
Median Retweets
207
75th Percentile
19,975
Top Tweet
0.95
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
42.5%
Original
28.4%
Replies
26.6%
Retweets
2.6%
Quotes
0.0%
Threads
2.2%
With Media
67.0%
With Links
55.6%
With #Tags
46.1%
With @Mentions
7.3%
With Emojis
217
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.67
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.8%
Weekday Posts
11.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 863 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely interested in history, civil rights, and social justice, with a focus on African American narratives and heritage.
Average
Audience Quality
20.8%
Suspicion Index
18.3%
Low-Quality %
113
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.2%
Empty Bio
16.7%
<10 Tweets
23.0%
Mass Following (>2K)
0.0%
New (<90 days)
41.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.5%
No URL
11.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
119,103,651
Total Potential Reach
113
Median Follower Reach
463
75th Percentile Reach
14.0%
>1K followers
1.8%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
68.8%
Creators
34,417 accounts
14.5%
Consumers
7,234 accounts
16.7%
Dormant
8,349 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
718
Verified Followers
0.71% of total
13,376
Protected Accounts
13.25% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @KingJames | 52,787,703 | Athlete | Basketball, Family, Philanthropy |
| @JohnCena | 14,100,331 | Wrestler | Wrestling, Motivation, Self-promotion |
| @johnlegend | 13,615,810 | Singer | Music, Family, Wine |
| @AOC | 13,424,344 | Politician | politics, social justice, equality |
| @jack | 6,525,282 | Cryptocurrency Trader | bitcoin, chill, #nostr |
| @kerrywashington | 5,500,439 | - | - |
| @llcoolj | 4,961,223 | Rapper | Music, Hip-hop, Entertainment |
| @Jumpman23 | 4,505,433 | Athlete | Basketball, Sneakers, Fashion |
| @PeteButtigieg | 3,712,771 | Politician | politics, family, writing |
| @cavs | 3,346,898 | Sports Team | Basketball, NBA, G League |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
73,431
Followers With Bio
27,556
Followers Without Bio
72.71%
% With Bio
27.29%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed58,757
Combined Engagement
40,985
Total Likes
17,772
Total Retweets
11,751
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
0%
With @Mentions
60%
With Links
Topical Analysis:
#OTD in 1865, enslaved African Americans were notified of their freedom by Union troops in Galveston Bay, TX—two years after the Emancipation Proclamation was issued. Known as #Juneteenth, this day is widely celebrated as the end of chattel slavery in the U.S. #APeoplesJourney h
“For us at the NMAAHC, Kobe holds a very special place in our hearts. In the very critical stages of building the museum, Kobe and Vanessa Bryant became founding donors, giving us the boost that we needed to keep moving forward." https://t.co/6FpxwFBgSu #KobeFarewell https://t.c
Today, on Trayvon Martin’s 28th birthday, our museum shines light on his life and legacy. He was a young, Black dreamer who led a life full of curiosity and possibility. See how his story inspired countless people to rally for social justice: https://t.co/vdAy8Vdk7L https://t.
Thomas Jefferson drafted the Declaration of Independence and called slavery an “abominable crime,” yet he was a lifelong slaveholder. His statue stands in our Slavery & Freedom exhibition with the names of the 600 men, women and children he enslaved at Monticello. #ANationsSt
#OTD in 1921, the deadliest racial massacre in U.S. history began in the thriving Greenwood African American community of Tulsa, OK. Black Wall Street in Tulsa, OK was destroyed by a racist mob. #APeoplesJourney #ANationsStory https://t.co/QDtlyrnfka
Key Insights & Takeaways
The account frequently highlights significant historical events and their impact on African American communities. It uses hashtags and dates to contextualize content, making it more relatable and educational. The content often ties historical events to contemporary social issues, emphasizing ongoing struggles and progress.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 233,856
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NMAAHC reveals an well-established Twitter presence with 233,856 followers. The account demonstrates a content-creator strategy, averaging 221.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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