The Non-League Paper
On sale nationwide every Sunday and Monday; the most trusted coverage of Non-League football for the last 24 years.
80,701
Followers
4,213
Following
52,691
Tweets
22.2
Avg Engagement
436
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NonLeaguePaper's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-06-29
- Verification:No
- Location:Wimbledon, UK
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:6.0
- Avg Retweets per Tweet:16.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account averages 270 likes and 45 retweets per tweet, indicating a moderate to high level of engagement. Its tweets often spark discussions, especially around football reforms and historical figures.
6.0
Avg Likes/Tweet
16.2
Avg Retweets/Tweet
19,429
Total Likes
52,676
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
10
75th Percentile
17,363
Top Tweet
0.28
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.9%
Original
7.5%
Replies
16.4%
Retweets
3.2%
Quotes
0.0%
Threads
0.4%
With Media
86.0%
With Links
9.8%
With #Tags
26.7%
With @Mentions
26.3%
With Emojis
177
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.1
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
57.1%
Weekday Posts
42.9%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 534 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of football fans, particularly those interested in Non-League and grassroots football. The account also attracts media and analysts looking for in-depth insights and updates.
Good
Audience Quality
18.7%
Suspicion Index
27.6%
Low-Quality %
67
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.3%
Empty Bio
22.5%
<10 Tweets
8.6%
Mass Following (>2K)
0.0%
New (<90 days)
31.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.1%
No URL
15.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,536,186
Total Potential Reach
67
Median Follower Reach
244
75th Percentile Reach
6.6%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.6%
Creators
5,659 accounts
20.9%
Consumers
2,092 accounts
22.5%
Dormant
2,249 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
63
Verified Followers
0.63% of total
914
Protected Accounts
9.14% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,884 | Wrestler | Wrestling, Motivation, Self-promotion |
| @PeterMcCormack | 517,058 | Podcaster | Bitcoin, Football, Metal |
| @bootlegger1974 | 356,264 | Unemployed | Fish & chips, Jobseeker's allowance, Chicken factory |
| @franklinleonard | 179,283 | Film Producer | Film, TV, Politics |
| @FootbaIlBibIe | 128,073 | Football Content Creator | Football, Videos, Vines |
| @SUFCRootsHall | 95,787 | Football Club | Football, Community, Youth |
| @LigaTV | 93,706 | Sports Commentator | Sports, Entertainment, Humor |
| @SUFCOfficial | 76,220 | Football Club | Football, Scunthorpe, Social Media |
| @fanzDAO | 71,507 | Sports Analyst | Fan Culture, Web3, Soccer |
| @SportSJA | 67,412 | Journalist | sports, journalists, association |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,970
Followers With Bio
4,030
Followers Without Bio
59.7%
% With Bio
40.3%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed26,782
Combined Engagement
0
Total Likes
26,782
Total Retweets
5,356
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @VancityReynolds: After months of maximum effort, the decision (through inaction of the @Vanarama National League) to not allow domestic/international streaming of matches of Wrexham and the other clubs in the league is truly baffling. CC @btsport. Pls RT!!! 1/4
RT @VancityReynolds: When @RMcElhenney and I got into this it all felt so impossible. But impossible is @Wrexham_AFC’s favourite colour. That was one of the most exciting things I’ve EVER seen. Thank you each and every Wrexham supporter who came out and aimed your heart at that p
RT @Wrexham_AFC: Welcome back to Wrexham, Ben Foster 🧤 🔴⚪ #WxmAFC
RT @FA: As a mark of respect to Her Majesty Queen Elizabeth II, English football has united to postpone all football fixtures this weekend. https://t.co/k6bqNu6arf
RT @FA: After football came together last weekend to honour and remember Her Majesty The Queen, we have provided an update on the return of football matches. https://t.co/k7N5fPSoke
Key Insights & Takeaways
The account frequently highlights calls for reform in English football, such as promoting more teams from the National League. It pays tribute to iconic players and figures, showing respect for the sport's history. It breaks news on significant changes, like the FA's Step 5 divisions and play-off structure, keeping its audience informed.
Strengths
- + Established follower base of 80,701
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NonLeaguePaper reveals an growing Twitter presence with 80,701 followers. The account demonstrates a content-creator strategy, averaging 22.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access