Northants Police
Do not use Twitter to report emergencies/incidents. Call 101 or use our online forms for non-emergencies and enquiries - use 999 in an emergency only.
110,038
Followers
668
Following
32,549
Tweets
32.8
Avg Engagement
566
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NorthantsPolice's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-06-25
- Verification:Yes
- Location:Northamptonshire, UK
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:22.0
- Avg Retweets per Tweet:10.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,243 tweetsThe account has a moderate engagement rate, with an average of 1,877 likes and 461 retweets per tweet, indicating a balanced level of interaction.
22.0
Avg Likes/Tweet
10.8
Avg Retweets/Tweet
71,355
Total Likes
34,929
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
4
Median Retweets
22
75th Percentile
9,948
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
63.5%
Original
10.5%
Replies
22.6%
Retweets
3.5%
Quotes
0.0%
Threads
0.6%
With Media
91.3%
With Links
43.6%
With #Tags
40.5%
With @Mentions
22.3%
With Emojis
241
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
0.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.4%
Weekday Posts
13.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 733 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes residents of Northamptonshire and the general public, with a focus on those interested in local law enforcement and community safety.
Below Average
Audience Quality
38.6%
Suspicion Index
63.2%
Low-Quality %
1
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
69.4%
Empty Bio
65.8%
<10 Tweets
4.4%
Mass Following (>2K)
0.0%
New (<90 days)
65.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.8%
No URL
57.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
16,453,146
Total Potential Reach
1
Median Follower Reach
20
75th Percentile Reach
2.3%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.5%
Creators
2,054 accounts
13.6%
Consumers
1,362 accounts
65.8%
Dormant
6,584 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
30
Verified Followers
0.3% of total
809
Protected Accounts
8.09% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,309 | Wrestler | Wrestling, Motivation, Self-promotion |
| @zammit_marc | 386,523 | Filmmaker | Film, Acting, Producing |
| @BernardMarr | 138,055 | Futurist | Business, Tech, Data |
| @SuellaBraverman | 129,128 | - | - |
| @mogulofficial_ | 125,586 | Film Producer | DeFi, NFTs, Movies |
| @zhuyishan191118 | 100,750 | - | - |
| @TheOxfordMail | 83,007 | News outlet | Breaking news, sport, Oxford United |
| @Scooter4002 | 55,973 | Activist | Politics, Activism, Resistance |
| @CreateTheRipple | 35,523 | - | - |
| @ToymasterLtd | 35,389 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,057
Followers With Bio
6,943
Followers Without Bio
30.57%
% With Bio
69.43%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed19,293
Combined Engagement
13,684
Total Likes
5,609
Total Retweets
3,859
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
20%
With Links
Topical Analysis:
*Please RT* Thread.... We have received credible intelligence that a group of protestors are planning to disrupt the 2022 Formula 1 British Grand Prix and possibly invade the track on race day. We want to appeal directly to this group of people.
We strongly urge you to not put yourselves, the drivers, as well as the many marshals, volunteers & members of the public, at risk. Going onto a live racetrack is extremely dangerous – if you go ahead with this reckless plan you're jeopardising lives.
Protesting is of course everyone’s human right in this country & we are more than happy to speak with you to help you facilitate a peaceful protest at the circuit, we just please ask that you do not create a situation that puts lives in danger. More here: https://t.co/VD9dW7
"I’m ex forces, I thought I was invincible. I never for one second thought I would suffer from mental health” #MensHealth month who better to talk about this really important issue than the really important man at the head of the org'n, leader and chief constable @NorthantsChief
RT @northantsfire: Tonight we've unbelievably had reports of 'Floating sky lanterns' (also referred to as Chinese Lanterns) in the Earls Barton area. These pose a HUGE fire risk all year round but tonight, it is quite frankly reckless and endangering life, wildlife, crops & p
Key Insights & Takeaways
The account prioritizes public safety and emergency response protocols. It addresses potential threats like protests and encourages peaceful demonstrations. It maintains a clear and informative tone, balancing authority with community engagement.
Strengths
- + Established follower base of 110,038
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NorthantsPolice reveals an growing Twitter presence with 110,038 followers. The account demonstrates a content-creator strategy, averaging 32.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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