NYCEM - Notify NYC
NYC's official emergency notification system. Important information about emergency events and services. Customer Use Policy https://www.nyc.gov/socialmediapol…
532,935
Followers
121
Following
26,870
Tweets
15.0
Avg Engagement
3,881
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NotifyNYC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-09-05
- Verification:Yes
- Location:New York City
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:6.9
- Avg Retweets per Tweet:8.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsAverage engagement per tweet includes around 152 likes and 117 retweets, indicating strong public interest in emergency alerts. The verified status of 1.4% suggests a mix of official and public accounts following the account.
6.9
Avg Likes/Tweet
8.2
Avg Retweets/Tweet
22,311
Total Likes
26,501
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
3
Median Retweets
13
75th Percentile
2,727
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
75.5%
Original
0.7%
Replies
12.9%
Retweets
10.9%
Quotes
0.0%
Threads
0.3%
With Media
74.9%
With Links
15.1%
With #Tags
50.3%
With @Mentions
0.3%
With Emojis
189
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.85
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.8%
Weekday Posts
24.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 419 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes New York City residents, emergency responders, and visitors who need immediate updates during crises. The account also reaches media outlets and local businesses.
Average
Audience Quality
31.0%
Suspicion Index
42.8%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
51.6%
Empty Bio
44.9%
<10 Tweets
6.4%
Mass Following (>2K)
0.0%
New (<90 days)
62.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.7%
No URL
33.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
34,271,417
Total Potential Reach
8
Median Follower Reach
72
75th Percentile Reach
3.8%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.4%
Creators
18,193 accounts
18.8%
Consumers
9,378 accounts
44.9%
Dormant
22,429 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,365
Verified Followers
1.35% of total
16,942
Protected Accounts
16.77% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,206 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ChelseaClinton | 2,840,138 | Advocate | Advocate, Author, Teacher |
| @sarahcpr | 2,114,346 | Comedian | comedy, author, speaker |
| @sherylunderwood | 1,319,739 | TV Host | Talk show, radio, sorority |
| @OperacoesRio | 790,176 | Monitoramento de emergências | monitoring, integration, information |
| @RepAOC | 772,208 | Politician | politics, legislation, constituents |
| @RediTlhabi | 683,082 | Journalist | News, Broadcasting, Author |
| @AdamRichman | 594,159 | Food Critic | Cooking, Traveling, Writing |
| @kalpenn | 565,824 | Actor | Comedy, Acting, Politics |
| @jerrysaltz | 556,055 | Art Critic | Art, Criticism, Writing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
51,396
Followers With Bio
49,603
Followers Without Bio
50.89%
% With Bio
49.11%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed7,976
Combined Engagement
316
Total Likes
7,660
Total Retweets
1,595
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @FAANews: Update 3: The FAA is still working to fully restore the Notice to Air Missions system following an outage. The FAA has ordere…
RT @FAANews: Update 5: Normal air traffic operations are resuming gradually across the U.S. following an overnight outage to the Notice to…
RT @NYPDnews: In regard to the multiple people shot at the 36th Street subway station in Brooklyn, there are NO active explosive devices at…
RT @NYPDnews: ADVISORY: Due to an investigation, avoid the area of 36th Street and 4th Avenue area in Brooklyn. Expect emergency vehicles a…
NYPD is searching for a person of interest in connection with the Brooklyn Subway Shooting. Frank James, Black male, 5'5", heavy build Last seen wearing a gray hoodie & a green construction vest. Anyone w/ info on his whereabouts is asked to call @NYPDTips: 1-800-577-TIPS
Key Insights & Takeaways
The account frequently shares updates from the NYPD about ongoing incidents and safety advisories. It emphasizes public safety and provides actionable guidance during emergencies. The use of verified accounts and official sources enhances the credibility of the information shared.
Strengths
- + Established follower base of 532,935
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NotifyNYC reveals an growing Twitter presence with 532,935 followers. The account demonstrates a content-creator strategy, averaging 15.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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