Nottingham University Hospitals

Nottingham University Hospitals

@nottmhospitals

QMC ▪ Nottingham City Hospital ▪ Ropewalk House Home of the award-winning #24HrsAE. Find your future career with #TeamNUH

Nottingham https://www.nuh.nhs.uk/ Joined 2009-03-16 Date of Analysis: Dec 16, 2025

26,260

Followers

3,324

Following

39,693

Tweets

295

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @nottmhospitals's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-03-16
  • Verification:No
  • Location:Nottingham

Data Summary

  • Followers Analyzed:25,770

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Audience Demographics

Based on 25,770 followers

The primary audience includes potential healthcare professionals seeking career opportunities and patients interested in hospital services. It also targets local communities and healthcare stakeholders.

Good

Audience Quality

14.8%

Suspicion Index

18.4%

Low-Quality %

154

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

25.6%

Empty Bio

17.6%

<10 Tweets

14.8%

Mass Following (>2K)

0.0%

New (<90 days)

18.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

68.0%

No URL

11.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

44,302,318

Total Potential Reach

154

Median Follower Reach

554

75th Percentile Reach

15.8%

>1K followers

2.0%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

62.7%

Creators

16,145 accounts

19.8%

Consumers

5,094 accounts

17.6%

Dormant

4,531 accounts

201

Verified Followers

0.78% of total

13.3%

Professional Bios

founder, dev, analyst, etc.

0.33

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nottingham, England (2,457) Nottingham (1,365) United Kingdom (735) England, United Kingdom (558) UK (539) East Midlands, England (482) London, England (358) London (302) Nottingham, UK (242) Nottinghamshire (213)

201

Verified Followers

0.78% of total

2,164

Protected Accounts

8.4% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@6BillionPeople 2,008,520 - -
@SinghLions 1,318,859 Restaurateur Food, Travel, Influencer
@soledadobrien 1,299,529 Journalist working, mom, journalist
@NHSMillion 820,315 Supporters Gratitude, Support, Campaign
@nonprofitorgs 767,740 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@DHSCgovuk 685,671 Government Agency Health, Social Care, Independence
@NFFC 642,778 Football Club Football, Nottingham, Forest
@TayeDiggs 636,124 Actor acting, chocolate, hosting
@NHSuk 603,230 Healthcare Healthcare, England, Official
@NHSEngland 527,161 Healthcare Healthcare, Patients, Improvement

Top Keywords in Follower Bios

views (2,286) nhs (1,768) health (1,744) nurse (1,686) nottingham (1,628) healthcare (1,041) university (928) clinical (885) uk (799) medical (775)

Top Hashtags in Follower Bios

#nhs (128) #healthcare (83) #nottingham (61) #nffc (59) #mentalhealth (37) #teamnuh (36) #health (24) #innovation (24) #digitalhealth (23) #research (23)

19,177

Followers With Bio

6,593

Followers Without Bio

74.42%

% With Bio

25.58%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

The account emphasizes career development and patient care, which are key areas for healthcare institutions. It uses branded hashtags like #24HrsAE and #TeamNUH to build community and brand identity. The low engagement suggests a potential gap in content strategy or audience interaction.

Strengths

  • + Established follower base of 26,260
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @nottmhospitals reveals an growing Twitter presence with 26,260 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025