Novara Media
📺 📰🎙🚩 People-powered media. https://linktr.ee/novaramedia
201,932
Followers
1,217
Following
24,723
Tweets
117.6
Avg Engagement
1,332
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @novaramedia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-06-06
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:71.0
- Avg Retweets per Tweet:46.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has an average of 6,804 likes and 2,098 retweets per tweet, indicating a highly engaged audience. The verified status of 0.5% suggests a small but influential group of authenticated users.
71.0
Avg Likes/Tweet
46.6
Avg Retweets/Tweet
230,719
Total Likes
151,599
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
20
Median Likes
11
Median Retweets
66
75th Percentile
18,794
Top Tweet
0.58
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
73.8%
Original
4.9%
Replies
21.0%
Retweets
0.3%
Quotes
0.0%
Threads
0.1%
With Media
80.8%
With Links
5.9%
With #Tags
48.0%
With @Mentions
9.1%
With Emojis
159
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
83.1%
Weekday Posts
16.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 684 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience appears to be politically engaged individuals, likely interested in labor rights, media analysis, and historical political figures. They are active in engaging with content through likes and retweets.
Good
Audience Quality
19.8%
Suspicion Index
23.9%
Low-Quality %
85
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.7%
Empty Bio
17.5%
<10 Tweets
15.0%
Mass Following (>2K)
0.0%
New (<90 days)
38.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.7%
No URL
12.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
77,840,102
Total Potential Reach
85
Median Follower Reach
344
75th Percentile Reach
11.2%
>1K followers
1.3%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.9%
Creators
33,438 accounts
15.6%
Consumers
7,800 accounts
17.5%
Dormant
8,762 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
468
Verified Followers
0.47% of total
13,348
Protected Accounts
13.35% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,274 | Wrestler | Wrestling, Motivation, Self-promotion |
| @AOC | 13,421,301 | Politician | politics, social justice, equality |
| @RehamKhan1 | 3,668,767 | Political Commentator | Politics, Commentary, Broadcasting |
| @memetalialabora | 2,925,777 | Actor | Actor, Director, Creative Director |
| @ETemelkuran | 2,710,662 | Author | Politics, Literature, Activism |
| @ozgurmumcu | 2,192,070 | Podcaster | Politics, Journalism, Podcasting |
| @ggreenwald | 2,014,580 | Journalist | Journalism, Activism, Veganism |
| @GabrielBoric | 1,927,180 | Politician | politics, activism, literature |
| @zittokabwe | 1,657,362 | Politician | Politics, Democracy, Leadership |
| @louteasdale | 1,552,431 | Hairstylist | Fashion, Beauty, Music |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
66,964
Followers With Bio
33,036
Followers Without Bio
66.96%
% With Bio
33.04%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed57,984
Combined Engagement
44,674
Total Likes
13,310
Total Retweets
11,597
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
"My wife has been a nurse and a trade unionist for 38 years." Mick Lynch explains the media's divide and rule tactics. https://t.co/EvAUPX6XGU
Twenty years ago, the US invaded Iraq with the support of UK troops. In this video from 1998, Labour MP and veteran socialist Tony Benn speaks before the House of Commons, opposing the bombing of Iraq. https://t.co/NdbDhjiuEZ
"While we struggle to heat our homes we have to pay for your parade" King Charles III was heckled over taxpayers’ money during a visit to Cardiff Castle today. https://t.co/RepVIAEirZ
Thank god for strikes. https://t.co/9DsmTV5x9Q
“Forget about fucking money, we’re here to help you.” https://t.co/mZSyjBs772
Key Insights & Takeaways
The account frequently highlights labor and union issues, reflecting a strong focus on workers' rights. It shares content that critiques media and political strategies, indicating a critical stance towards mainstream narratives. The use of historical figures like Tony Benn and Mick Lynch suggests an emphasis on political history and socialist perspectives.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 201,932
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @novaramedia reveals an well-established Twitter presence with 201,932 followers. The account demonstrates a content-creator strategy, averaging 117.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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