Novavax
Producing next-generation vaccines with global access for more people. See what’s developing at https://www.novavax.com/.
60,284
Followers
158
Following
1,516
Tweets
114.5
Avg Engagement
434
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Novavax's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-12-10
- Verification:Yes
- Location:Gaithersburg, MD
Data Summary
- Tweets Analyzed:1,378
- Avg Likes per Tweet:80.1
- Avg Retweets per Tweet:34.4
- Followers Analyzed:9,998
Engagement Analysis
Based on 1,378 tweetsThe account has a high average engagement rate with likes and retweets, indicating a responsive and interested audience. The content is focused on scientific data and regulatory updates, which resonate well with followers.
80.1
Avg Likes/Tweet
34.4
Avg Retweets/Tweet
110,390
Total Likes
47,436
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
15
Median Likes
4
Median Retweets
109
75th Percentile
7,897
Top Tweet
1.9
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
39.3%
Original
44.6%
Replies
7.8%
Retweets
8.3%
Quotes
0.0%
Threads
0.0%
With Media
90.3%
With Links
43.1%
With #Tags
55.4%
With @Mentions
0.8%
With Emojis
193
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.13
Reply/Original Ratio
1.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.5%
Weekday Posts
2.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 1,378 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 107 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 1,378 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience is likely interested in healthcare, biotechnology, and global health initiatives. They are likely professionals, researchers, and individuals concerned with vaccine development and public health.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
59
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.0%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7,959,319
Total Potential Reach
59
Median Follower Reach
289
75th Percentile Reach
9.7%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,998 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,292
Protected Accounts
12.92% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @iownjd | 762,405 | Lawyer | learn, inspire, engage |
| @JudahWorldChamp | 379,034 | Comedian | stand-up comedy, livestream shows, performance art |
| @MdBreathe | 229,248 | - | - |
| @GunnerGale | 189,324 | Producer | Zombies, Sci-fi, Soccer |
| @IamBrookJackson | 188,514 | Researcher | Clinical Research, Big Pharma, Whistleblower |
| @DanMartin86 | 134,284 | Entrepreneur | Cycling, Business, Investing |
| @WeDontHaveTime | 133,341 | Climate Activist | climate solutions, tree planting, review platform |
| @DrLindaMD | 108,864 | Family Doctor | Family Medicine, Women Empowerment, Vaccines |
| @StrikeDebt | 97,283 | Activist | debt, union, power |
| @MarkMwandosya | 87,528 | Politician | Politics, Education, Engineering |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,115
Followers With Bio
3,885
Followers Without Bio
61.15%
% With Bio
38.85%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 1,378 analyzed20,243
Combined Engagement
7,753
Total Likes
12,490
Total Retweets
4,049
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @CDCgov: CDC does not currently recommend the use of facemasks to help prevent novel #coronavirus. Take everyday preventive actions, like staying home when you are sick and washing hands with soap and water, to help slow the spread of respiratory illness. #COVID19 https://t.co
Novavax COVID-19 Vaccine Demonstrates 89.3% Efficacy in UK Phase 3 Trial https://t.co/8HCAbqIVxH https://t.co/PFaLXkNmA8
NEW DATA RELEASE: Novavax #COVID19 Vaccine Demonstrates 90% Overall Efficacy and 100% Protection Against Moderate and Severe Disease in PREVENT-19 Phase 3 Trial https://t.co/lIOiQXxDtD https://t.co/4ePHxDpziZ
We are pleased to announce that we have submitted our request for Emergency Use Authorization (EUA) to the @FDA for the first protein-based #COVID19vaccine candidate in the United States of America. Read more: https://t.co/mGMfoUoJ7c https://t.co/8CWeOSPhui
RT @BorisJohnson: Good news that the @Novavax vaccine has proved effective in UK trials. Thank you to all the volunteers who made these results possible. Our medicines regulator will now assess the vaccine, which will be made in Teesside. If approved, we have 60m doses on order.
Key Insights & Takeaways
The account emphasizes scientific data and clinical trial results, which builds credibility and trust. It highlights global access to vaccines, showing a commitment to public health and equity. The use of verified links and official announcements suggests a focus on transparency and regulatory compliance.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 60,284
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Novavax reveals an well-established Twitter presence with 60,284 followers. The account demonstrates a conversation-first approach, averaging 114.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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