NYPD Chief of Department

NYPD Chief of Department

@NYPDChiefOfDept

The official Twitter of Jeffrey Maddrey, Chief of Department. Not monitored 24/7. Please call 311 or 911 https://t.co/LXV7Bzvmh1

New York City Joined 2014-06-24 Date of Analysis: Dec 16, 2025

52,546

Followers

573

Following

4,660

Tweets

153.0

Avg Engagement

384

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @NYPDChiefOfDept's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2014-06-24
  • Verification:No
  • Location:New York City

Data Summary

  • Tweets Analyzed:3,244
  • Avg Likes per Tweet:100.8
  • Avg Retweets per Tweet:52.2
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,244 tweets

Each tweet typically receives an average of 12,238 likes and 4,327 retweets, indicating strong public interest. The high engagement suggests that the content is relevant and timely to the audience.

100.8

Avg Likes/Tweet

52.2

Avg Retweets/Tweet

327,073

Total Likes

169,325

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

21

Median Likes

12

Median Retweets

95

75th Percentile

58,315

Top Tweet

2.91

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

44.8%

Original

21.9%

Replies

19.9%

Retweets

13.4%

Quotes

0.0%

Threads

1.9%

With Media

76.4%

With Links

36.9%

With #Tags

63.3%

With @Mentions

6.7%

With Emojis

208

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.49

Reply/Original Ratio

0.67

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

84.6%

Weekday Posts

15.4%

Weekend Posts

Top Hashtags

#yourcityyourcall (248) #nypd (166) #800577tips (115) #bronx (97) #neverforget (90) #brooklyn (79) #nyc (70) #manhattan (61) #fidelisadmortem (52) #nypdprotecting (49)

Most Mentioned

@nypdnews (608) @nypdtips (517) @nypdchiefofdept (367) @nypdchiefpatrol (288) @nypdshea (253) @nypdoneill (217) @nypddetectives (201) @nypdfirstdep (196) @nycpddea (136) @nypdsvu (118)

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Content Strategy Analysis

Based on 3,244 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,452 (45%)
Replies 710 (22%)
Retweets 647 (20%)
Quote Tweets 435 (13%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 647 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,244 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes New York City residents, law enforcement professionals, and media outlets. The account also engages with the general public interested in police activities and community safety.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

27

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.2%

No URL

100.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

23,978,878

Total Potential Reach

27

Median Follower Reach

146

75th Percentile Reach

6.7%

>1K followers

1.0%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

New York, NY (318) New York, USA (239) Brooklyn, NY (208) United States (132) New York (94) Queens, NY (87) Manhattan, NY (85) Bronx, NY (80) NYC (68) Staten Island, NY (66)

0

Verified Followers

0.0% of total

1,226

Protected Accounts

12.26% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,052 Wrestler Wrestling, Motivation, Self-promotion
@BRUNOIERULLO 921,896 Fashion Designer Fashion, Design, Documentary
@kilmeade 810,272 Journalist News, Politics, History
@NOH8Campaign 799,440 Activism equality, bullying, discrimination
@FrankFigliuzzi1 528,641 - -
@NotifyNYC 523,743 Emergency Management Emergency, Notification, Services
@SharylAttkisson 454,054 Journalist Investigative journalism, Nonpartisan, Full Measure News
@phillyrob1 271,473 Unknown East Coast, Philly, Rob
@VinniePolitan 227,005 Anchor Law, News, Family
@CentralParkNYC 214,702 Park Conservancy Nature, Conservation, Restoration

Top Keywords in Follower Bios

love (307) life (228) god (146) news (138) nyc (135) retired (130) proud (127) police (127) world (117) community (114)

Top Hashtags in Follower Bios

#maga (22) #backtheblue (12) #2a (11) #nyc (8) #blm (7) #thinblueline (6) #lgm (6) #1 (5) #1a (5) #nypd (5)

5,234

Followers With Bio

4,766

Followers Without Bio

52.34%

% With Bio

47.66%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,244 analyzed

135,004

Combined Engagement

102,177

Total Likes

32,827

Total Retweets

27,001

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

40%

With Links

Topical Analysis:

Public Safety Crime Updates Police Investigations Community Engagement Law Enforcement Communication

Key Insights & Takeaways

The account frequently shares updates on major crimes and investigations, highlighting the NYPD's role in public safety. It emphasizes collaboration with the public in solving crimes and identifying suspects. The content is often factual and official, reinforcing the credibility and authority of the NYPD.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 52,546
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @NYPDChiefOfDept reveals an well-established Twitter presence with 52,546 followers. The account demonstrates a content-creator strategy, averaging 153.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025