New York State Fair

New York State Fair

@NYSFair

August 23- September 4 2023

Syracuse, N.Y. https://nysfair.ny.gov/ Joined 2009-03-31 Date of Analysis: Dec 16, 2025

51,662

Followers

369

Following

4,423

Tweets

13.3

Avg Engagement

246

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @NYSFair's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-03-31
  • Verification:No
  • Location:Syracuse, N.Y.

Data Summary

  • Tweets Analyzed:3,229
  • Avg Likes per Tweet:7.8
  • Avg Retweets per Tweet:5.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,229 tweets

The account averages 316 likes and 155 retweets per tweet, indicating moderate to good engagement. The content is tailored to generate interest and excitement around the fair's offerings.

7.8

Avg Likes/Tweet

5.5

Avg Retweets/Tweet

25,060

Total Likes

17,901

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

2

Median Retweets

12

75th Percentile

2,614

Top Tweet

0.26

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

65.9%

Original

13.2%

Replies

19.8%

Retweets

1.1%

Quotes

0.0%

Threads

0.9%

With Media

72.8%

With Links

47.2%

With #Tags

45.3%

With @Mentions

7.3%

With Emojis

140

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.2

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

81.9%

Weekday Posts

18.1%

Weekend Posts

Top Hashtags

#nysfair (1116) #free (124) #tasteny (44) #beyondgreatny (43) #fairdays (30) #syracuse (19) #chevycourt (18) #music (15) #tbt (14) #food (12)

Most Mentioned

@nysfair (597) @nygovcuomo (74) @i_love_ny (51) @nyagandmarkets (49) @chevrolet (48) @sammyawards (24) @oakridgeboys (21) @tasteny (20) @nationalgridus (17) @syracusedotcom (17)

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Content Strategy Analysis

Based on 3,229 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,127 (66%)
Replies 427 (13%)
Retweets 639 (20%)
Quote Tweets 36 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 639 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,229 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely fair attendees and music lovers interested in events like concerts and special activities. It also targets families and fans of Marvel and comic culture.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

11

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.3%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

20,390,732

Total Potential Reach

11

Median Follower Reach

87

75th Percentile Reach

4.9%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Syracuse, NY (693) New York, USA (397) United States (133) New York (100) New York, NY (96) Liverpool, NY (76) Utica, NY (64) Rochester, NY (59) NY (49) Auburn, NY (39)

0

Verified Followers

0.0% of total

1,118

Protected Accounts

11.18% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,096,900 Wrestler Wrestling, Motivation, Self-promotion
@SinghLions 1,325,765 Restaurateur Food, Travel, Influencer
@TayeDiggs 639,879 Actor acting, chocolate, hosting
@Revis24 388,704 Athlete Father, Humanitarian, Entrepreneur
@scottisbell_ 296,119 Singer Pop music, Actor, Michael Jackson
@WheelsUp 180,496 Aviation private aviation, luxury travel, innovation
@LaVidaBaseball 148,147 Sports Media Latino culture, baseball, passion
@claudiatenney 92,840 Politician Election Integrity, Big Tech, Marine Mom
@WTEN 90,414 News Reporter News, Local, Leader
@JeffTimmons 81,047 Musician 98 Degrees, TV, Music

Top Keywords in Follower Bios

love (457) life (281) ny (280) mom (227) syracuse (181) music (164) family (158) york (145) lover (135) wife (118)

Top Hashtags in Follower Bios

#billsmafia (38) #resist (17) #blm (13) #1 (12) #lgm (10) #cuse (9) #syracuse (8) #blacklivesmatter (8) #maga (8) #gobills (7)

5,119

Followers With Bio

4,881

Followers Without Bio

51.19%

% With Bio

48.81%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,229 analyzed

5,141

Combined Engagement

1,693

Total Likes

3,448

Total Retweets

1,028

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Events Music Partnerships Pop Culture Community Engagement

Key Insights & Takeaways

The account focuses on promoting major events and partnerships, which helps attract a broader audience. It uses specific dates and times to create a sense of urgency and relevance. The inclusion of Marvel comics suggests an effort to tap into pop culture and attract younger demographics.

Strengths

  • + Established follower base of 51,662
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @NYSFair reveals an growing Twitter presence with 51,662 followers. The account demonstrates a content-creator strategy, averaging 13.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025