NYS Department of Labor
The official account for the NYS Department of Labor. Need help with UI? Call 1-888-209-8124 or go to https://dol.ny.gov.
93,654
Followers
1,237
Following
25,178
Tweets
16.5
Avg Engagement
379
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NYSLabor's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-08-14
- Verification:No
- Location:Albany, NY
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.0
- Avg Retweets per Tweet:13.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains moderate engagement with an average of 66 likes and 24 retweets per tweet. The content is well-received, with a notable number of interactions on policy-related and union-related posts.
3.0
Avg Likes/Tweet
13.5
Avg Retweets/Tweet
9,753
Total Likes
43,929
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
8
75th Percentile
13,768
Top Tweet
0.18
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
57.3%
Original
24.4%
Replies
17.1%
Retweets
1.2%
Quotes
0.0%
Threads
0.7%
With Media
80.3%
With Links
11.3%
With #Tags
51.2%
With @Mentions
14.0%
With Emojis
238
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.43
Reply/Original Ratio
0.07
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.2%
Weekday Posts
14.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 555 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes workers, labor unions, and policymakers in New York State. The account also reaches out to businesses and organizations interested in labor regulations and compliance.
Average
Audience Quality
28.9%
Suspicion Index
38.8%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
48.9%
Empty Bio
39.8%
<10 Tweets
7.8%
Mass Following (>2K)
0.0%
New (<90 days)
58.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.2%
No URL
28.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,643,736
Total Potential Reach
11
Median Follower Reach
80
75th Percentile Reach
4.4%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37.9%
Creators
3,785 accounts
22.4%
Consumers
2,236 accounts
39.8%
Dormant
3,979 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
67
Verified Followers
0.67% of total
955
Protected Accounts
9.55% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,255 | Wrestler | Wrestling, Motivation, Self-promotion |
| @IamMzilikazi | 550,524 | Musician | Pan-African music, Album, Rise |
| @ZephyrTeachout | 134,786 | Law Professor | Law, Justice, Corruption |
| @NYCCouncil | 111,223 | Government | Politics, Legislation, Governance |
| @JeanChatzky | 81,679 | Financial journalist | finance, writing, podcasting |
| @stupidDOPE | 77,903 | Media Outlet | travel, lifestyle, arts |
| @MaryJMarketing | 59,255 | Marketing | Cannabis, Social Media, Marketing |
| @univisionNY | 47,544 | News Outlet | Noticias, Nueva York, Nueva Jersey |
| @rutorojaz | 40,950 | - | - |
| @MrCraigBierko | 39,941 | Actor | New York, Los Angeles, CAMEO |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,112
Followers With Bio
4,888
Followers Without Bio
51.12%
% With Bio
48.88%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed22,784
Combined Engagement
0
Total Likes
22,784
Total Retweets
4,557
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @GovKathyHochul: It is outrageous that at a moment of national reckoning on gun violence, the Supreme Court has recklessly struck down a New York law that limits those who can carry concealed weapons.
RT @GovKathyHochul: I refuse to let my new granddaughter have to fight for the rights that generations have fought for & won, rights that she should be guaranteed. For anyone who needs access to care, our state will welcome you with open arms. Abortion will always be safe &a
RT @NYPDnews: In regard to the multiple people shot at the 36th Street subway station in Brooklyn, there are NO active explosive devices at this time. Any witnesses are asked to call @NYPDTips at #800577TIPS. Please stay clear of the area. More provided information when available
RT @GovKathyHochul: Today the Supreme Court rolled back the rights of millions of Americans, disregarding their interests and — more importantly — their lives. Access to abortion is a fundamental human right, and it remains safe, accessible, and legal in New York.
RT @GovKathyHochul: Cheers, New York! We're going to once again allow the sale of to-go drinks – a critical revenue stream during the lean times last year. https://t.co/WctvtA0HXz
Key Insights & Takeaways
The account frequently highlights labor policy changes and worker protections, which likely resonate with its audience. It collaborates with labor unions and public figures, enhancing its credibility and reach. The use of verified accounts and direct links to resources suggests a focus on trust and accessibility.
Strengths
- + Established follower base of 93,654
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NYSLabor reveals an growing Twitter presence with 93,654 followers. The account demonstrates a content-creator strategy, averaging 16.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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