NZ Sevens
Home of the Sevens World Series Champions 🏆🏆 . All Blacks Sevens and Black Ferns Sevens 🇳🇿🌿🇳🇿 . Next tournament: 📍DUBAI SEVENS, 1-3 DEC 2023
61,676
Followers
327
Following
9,700
Tweets
68.1
Avg Engagement
345
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @nz_sevens's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-01-22
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:56.8
- Avg Retweets per Tweet:11.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a high level of engagement with an average of 1,342 likes and 292 retweets per tweet. It effectively uses player highlights and motivational messages to drive interaction.
56.8
Avg Likes/Tweet
11.3
Avg Retweets/Tweet
184,662
Total Likes
36,724
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
34
Median Likes
5
Median Retweets
75
75th Percentile
3,277
Top Tweet
1.1
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
82.6%
Original
4.4%
Replies
9.4%
Retweets
3.6%
Quotes
0.0%
Threads
0.8%
With Media
91.2%
With Links
82.5%
With #Tags
51.7%
With @Mentions
69.8%
With Emojis
145
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.39
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
54.8%
Weekday Posts
45.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 305 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of rugby fans, particularly those interested in sevens rugby and New Zealand national teams. It also appeals to sports enthusiasts looking for updates on player performances and events.
Average
Audience Quality
31.8%
Suspicion Index
42.8%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.4%
Empty Bio
47.7%
<10 Tweets
8.7%
Mass Following (>2K)
0.0%
New (<90 days)
61.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.5%
No URL
36.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,721,203
Total Potential Reach
13
Median Follower Reach
84
75th Percentile Reach
3.9%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.7%
Creators
3,270 accounts
19.6%
Consumers
1,960 accounts
47.7%
Dormant
4,770 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
39
Verified Followers
0.39% of total
977
Protected Accounts
9.77% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,164 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,327,406 | Restaurateur | Food, Travel, Influencer |
| @conquerer1 | 235,409 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @birarusto | 192,745 | Activist | West Papua, Melanesian People |
| @PhilKeoghan | 129,244 | TV Host | Travel, Adventure, Philanthropy |
| @thecgf | 112,550 | Sports Organization | Sport, Commonwealth Games, Movement |
| @ST0NEHENGE | 97,748 | Archaeologist | Archaeology, Stone Circle, Megalithic |
| @PirateMulwana | 89,094 | Electrical Engineer | ManUtd, Music, Comedy |
| @JevanPaea | 67,083 | Newsfeed Curator | News, Social Media, Fact Checking |
| @thepaulwilliams | 64,412 | Columnist | Rugby, Tennis, Writing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,061
Followers With Bio
4,939
Followers Without Bio
50.61%
% With Bio
49.39%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed11,900
Combined Engagement
8,605
Total Likes
3,295
Total Retweets
2,380
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
Enjoy retirement uso 🖤 All Blacks Sevens #269 @SonnyBWilliams https://t.co/hGlCMXqnYW
@Puggster Don’t listen to the naysayers, Alfie! Keep your head up and remember it’s about having fun with your mates first and foremost. Karawhiua! (Go hard!) 👊🏽
Offload King 👑 @SonnyBWilliams https://t.co/DmZSecgZ00
Legends of the game 🖤✊🏽 Congratulations on such incredible careers @Willyambaka (and @cinjera). It was an honour for our team to be able to battle against you over so many years. Wishing you and your whānau nothing but the best for whatever comes next. #Sydney7s | #HSBC7s https
RT @AllBlacks: He would have been 45 today. Miss you, Jonah. 🖤 https://t.co/W6Ipe8ViKN
Key Insights & Takeaways
The account leverages player milestones and achievements to boost engagement. It uses motivational messages and team spirit to connect with its audience. Promotion of upcoming tournaments helps maintain interest and relevance.
Strengths
- + Established follower base of 61,676
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @nz_sevens reveals an growing Twitter presence with 61,676 followers. The account demonstrates a content-creator strategy, averaging 68.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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