Octopus Energy
We believe energy should be better. A better experience for customers, better for the planet, and better value for money.
88,912
Followers
646
Following
90,776
Tweets
1.3
Avg Engagement
310
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OctopusEnergy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2015-09-04
- Verification:No
- Location:Soho, London, England
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:1.1
- Avg Retweets per Tweet:0.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a moderate level of engagement with an average of 221 likes and 33 retweets per tweet. The content is well-received, indicating a strong connection with its audience.
1.1
Avg Likes/Tweet
0.2
Avg Retweets/Tweet
3,448
Total Likes
713
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
906
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
0.3%
Original
99.5%
Replies
0.2%
Retweets
0.0%
Quotes
0.0%
Threads
0.7%
With Media
45.4%
With Links
0.2%
With #Tags
99.6%
With @Mentions
80.5%
With Emojis
194
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
359.44
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
78.9%
Weekday Posts
21.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 5 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes environmentally conscious consumers and individuals interested in renewable energy solutions. It also targets policymakers and stakeholders in the energy sector.
Good
Audience Quality
19.8%
Suspicion Index
31.4%
Low-Quality %
48
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.8%
Empty Bio
22.2%
<10 Tweets
8.2%
Mass Following (>2K)
0.0%
New (<90 days)
33.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.3%
No URL
15.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,359,690
Total Potential Reach
48
Median Follower Reach
224
75th Percentile Reach
7.4%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
59.0%
Creators
5,904 accounts
18.8%
Consumers
1,878 accounts
22.2%
Dormant
2,218 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
108
Verified Followers
1.08% of total
1,046
Protected Accounts
10.46% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,980 | Wrestler | Wrestling, Motivation, Self-promotion |
| @LeBronJames | 940,763 | - | - |
| @tomwarren | 230,675 | Journalist | PC, Microsoft, Technology |
| @mysl17 | 148,262 | Spiritual Leader | Love, compassion, spiritual growth |
| @Hudsonweather | 113,885 | Meteorologist | Meteorology, Climate, Environment |
| @WillBlackWriter | 100,190 | Writer | Anthro-journalism, Author, Cultures |
| @AdamMeakins | 98,644 | Physiotherapist | Sports, Physiotherapy, Strength & Conditioning |
| @Th1nwhiteduke73 | 97,909 | Multimedia | Film, music, TV, art |
| @benwillbond | 89,361 | - | - |
| @energygovuk | 83,105 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,219
Followers With Bio
4,781
Followers Without Bio
52.19%
% With Bio
47.81%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed1,997
Combined Engagement
1,555
Total Likes
442
Total Retweets
399
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
By 2030, the world’s longest undersea cable will connect a massive Moroccan solar and wind farm to the UK: it'll bring enough clean power for 7 million homes, 20 hrs a day. Proud to support this game-changing project with @TAQAGroup ☀️ @xlinks_uk https://t.co/dmUknHuvhp http
Renewables are consistently the cheapest type of energy: both to build and generate. So why doesn’t the UK have a 100% green-powered system yet? We’re stuck in a gridlock. Find out why, and how we can fix it. 🧵 https://t.co/GY7II6BFZo
The best way to slash the UK’s reliance on fossil fuels is to rapidly accelerate the transition to renewable energy. Read Greg’s full quote 👇 https://t.co/wOz5QaR48t https://t.co/615lcISNcj
Britain's Fairest Energy Tariff returns ⚡️ 🐙Tracker’s transparent daily prices follow wholesale energy costs: when wholesale prices are low, your energy's cheaper - and vice versa. It’s not for everyone, but find out here if it’s right for you 👇 https://t.co/JkCXsCe9aN
RT @Arsenal: #ad 🏁 From the pitch to the pedals, watch Granit, Zinny and @robholding95 race to a greener future with @OctopusEV on a giant electric racetrack. Tune in to see them chat about their own experiences of Electric Vehicles and why making the switch to electric is so i
Key Insights & Takeaways
The account highlights the potential of renewable energy to be the cheapest energy source, both in terms of construction and generation. It emphasizes the need for rapid transition to renewable energy to reduce the UK's reliance on fossil fuels. It shares global projects like the undersea cable connecting Morocco to the UK, showcasing large-scale renewable energy initiatives.
Strengths
- + Established follower base of 88,912
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OctopusEnergy reveals an growing Twitter presence with 88,912 followers. The account demonstrates a conversation-first approach, averaging 1.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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