Ofcom
Official account for Ofcom, the UK’s independent communications regulator. TV, radio, telecoms, video-sharing, post & more. In Welsh: @OfcomCymraeg
67,327
Followers
575
Following
32,444
Tweets
9.6
Avg Engagement
1,095
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Ofcom's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-06
- Verification:No
- Location:UK
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:6.6
- Avg Retweets per Tweet:3.0
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,250 tweetsOfcom's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The engagement rate suggests that the content is relevant and timely for its followers.
6.6
Avg Likes/Tweet
3.0
Avg Retweets/Tweet
21,503
Total Likes
9,610
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
9,468
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
12.6%
Original
83.9%
Replies
2.6%
Retweets
1.0%
Quotes
0.0%
Threads
0.2%
With Media
87.6%
With Links
3.7%
With #Tags
87.9%
With @Mentions
9.8%
With Emojis
205
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
6.68
Reply/Original Ratio
0.39
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
99.9%
Weekday Posts
0.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 83 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes media organizations, broadcasters, and the general public interested in regulatory updates. The account also serves as a source of information for those following UK communications policies.
Good
Audience Quality
18.9%
Suspicion Index
18.8%
Low-Quality %
152
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.0%
Empty Bio
11.5%
<10 Tweets
24.7%
Mass Following (>2K)
0.0%
New (<90 days)
32.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.6%
No URL
7.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
54,214,935
Total Potential Reach
152
Median Follower Reach
575
75th Percentile Reach
16.8%
>1K followers
2.4%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
75.9%
Creators
7,588 accounts
12.6%
Consumers
1,259 accounts
11.5%
Dormant
1,151 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
215
Verified Followers
2.15% of total
1,084
Protected Accounts
10.84% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,081 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GaryLineker | 8,903,109 | Football Pundit | BBC Sport, Walkers, @goalhangerfilms |
| @jordanbpeterson | 4,373,947 | Psychologist | Education, Psychology, Podcasts |
| @jaketapper | 3,142,606 | Journalist | News, Politics, Journalism |
| @rimamaktabi | 2,794,185 | Journalist | News, WEF, Journalism |
| @SinghLions | 1,327,393 | Restaurateur | Food, Travel, Influencer |
| @EamonnHolmes | 1,163,001 | TV Presenter | TV, Trustee, Television |
| @theJeremyVine | 786,555 | Broadcaster | radio, eggheads, poetry |
| @carolecadwalla | 713,527 | Journalist | journalism, activism, parenting |
| @paul_steele | 642,943 | Travel Blogger | Travel, hiking, photography |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,999
Followers With Bio
3,001
Followers Without Bio
69.99%
% With Bio
30.01%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed16,131
Combined Engagement
12,084
Total Likes
4,047
Total Retweets
3,226
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
60%
With Links
Topical Analysis:
🧵We have found GB News in breach of our broadcasting rules. This follows an investigation relating to comments about Covid-19 vaccines, made by Naomi Wolf during an episode of the Mark Steyn programme on 4 October 2022. Read more: https://t.co/TpEK4ty7O5 https://t.co/j9nHqzhe6e
Ofcom has found the Mark Steyn programme, which aired on GB News on 21 April 2022, in breach of our broadcasting rules. Full statement linked below: https://t.co/wUqIo9nIHX https://t.co/8Y86HE2X60
We have opened an investigation into GB News' Mark Steyn programme aired on 4 October 2022 at 20:00. More detail ⬇️ https://t.co/Wsh5IFzEMs https://t.co/D364LAvtAD
We have launched a new investigation into Saturday Morning with Esther and Philip, which aired on GB News on 11 March. We’re investigating whether this broke our rules requiring news & current affairs to be presented with due impartiality.
🧵 We’re aware of ongoing comments about programmes presented by politicians. We carefully assess all complaints received against our broadcasting rules, before deciding whether or not to investigate.
Key Insights & Takeaways
Ofcom frequently highlights regulatory breaches by media outlets, such as GB News, indicating a focus on enforcement. The account uses investigative tweets to inform the public about specific violations and their implications. Ofcom's content often includes links to detailed statements, showing a commitment to transparency and thorough communication.
Strengths
- + Established follower base of 67,327
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Ofcom reveals an growing Twitter presence with 67,327 followers. The account demonstrates a conversation-first approach, averaging 9.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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